Factory Five Racing Audience in United States

Factory Five Racing logo

Factory Five Racing has an estimated audience of 259,610 people in United States. 20.0% are female, 80.0% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Zipcar, Brown Shoe, Paris Jackson.

The average Factory Five Racing fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Zipcar, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Factory Five Racing audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car tuning

Demographics of Factory Five Racing fans

Demographic split for Factory Five Racing audience in United States
MetricValue
Female20.0%
Male80.0%
Average age47.7
Estimated audience size259,610

Audience persona

The typical Factory Five Racing fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Factory Five Racing in United States
RegionReachAffinity
California18,6380.65×
Texas18,4400.83×
Florida13,7590.78×
Massachusetts8,6071.68×
Michigan8,0581.19×
New York7,8750.54×
Ohio7,5850.95×
Pennsylvania7,4580.85×
Illinois7,1890.83×
North Carolina7,1880.92×
Arizona6,9461.31×
Georgia6,4260.8×
Washington5,9061.13×
Virginia5,6650.9×
Tennessee5,3351.02×
Indiana5,1841.09×
Colorado4,7561.16×
Missouri4,2921.03×
Alabama4,0181.11×
Wisconsin3,9611.01×
South Carolina3,6510.93×
New Jersey3,3660.51×
Connecticut3,3661.29×
Utah3,1851.37×
Minnesota3,1530.85×
Oregon2,9350.99×
Kentucky2,9180.9×
Maryland2,8460.64×
Oklahoma2,8250.98×
Louisiana2,4980.75×
Nevada2,3800.95×
Iowa2,2151.04×
Kansas2,0080.98×
New Hampshire1,8611.82×
Idaho1,7831.37×
Arkansas1,6860.79×
Mississippi1,4420.67×
Rhode Island1,4111.71×
Nebraska1,3131.01×
New Mexico1,2480.96×
Maine1,1201.2×
West Virginia9720.8×
Montana8241.14×
Alaska7151.29×
South Dakota7091.18×
Hawaii6530.59×
Wyoming5601.46×
North Dakota5581.05×
Delaware4500.63×
Vermont4470.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Factory Five Racing audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Zipcar54.94×Cars & Mobility
Brown Shoe50.61×Fashion & Accessoires
Paris Jackson27.11×Movies & TV
Microsoft Store38.22×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
ghd71.47×Beauty & Wellness
schwarzkopf47.57×Beauty & Wellness
Honda Pilot20.76×Cars & Mobility
Will Poulter20×Movies & TV
PSV Eindhoven43.27×Sports
Johnny Rockets37.68×Food & Beverages
Honda Ridgeline29.04×Cars & Mobility
Income tax13.19×Business & Career
Antique car10.53×Cars & Mobility
National Auto Sport Association22.82×Sports
FC Bayern Munich6.71×Sports
Carcare9.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Factory Five Racing audience
TraitClusterScore
PatriotismCONSERVATISM2.6
Need for SecurityCONSERVATISM2.22
IndulgenceJOY1.84
Family OrientationCONSERVATISM1.74
DIY MentalityTHRILL1.4
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Factory Five Racing
CountryShare
United States79.4%
Canada6.2%
United Kingdom1.5%

See Factory Five Racing audiences in other countries

More Car tuning audiences in United States

Frequently asked questions

How many fans does Factory Five Racing have in United States?

Factory Five Racing has an estimated audience of 259,610 people in United States, concentrated in California and Texas.

What is the gender split and age of Factory Five Racing fans?

20.0% of Factory Five Racing fans are female, 80.0% are male, with an average age of 47.7 years.

Which brands do Factory Five Racing fans like most?

Factory Five Racing fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Zipcar (54.94×) over the country average.

Where do Factory Five Racing fans live in United States?

Factory Five Racing fans in United States are most concentrated in California (reach 18,638), Texas (reach 18,440), and Florida (reach 13,759). These three regions account for the largest share of the active audience.

What other brands do Factory Five Racing fans also like?

Beyond Factory Five Racing itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Zipcar (54.94×), Brown Shoe (50.61×), and Paris Jackson (27.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Factory Five Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.