Rascasse Audience Intelligence

Factory Five Racing Target Market in United States

A data profile of the people who buy, follow and care about Factory Five Racing in United States — modelled from more than twelve digital signal sources. Factory Five Racing has an estimated audience of 255,517 people in United States.

#8among Car tuning in United States#5433among Brand in United States#1373in Cars & Mobility

The average Factory Five Racing fan in United States is 47.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paris Jackson, Brown Shoe, Discount Tire, with strongest over-indexing on Paris Jackson (21.37× the country average).

Demographically, the Factory Five Racing audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Factory Five Racing fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Paris Jackson.

Category: Cars & Mobility · Type: Brand · Subtype: Car tuning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Factory Five Racing profile in United States.

Audience size
256K
in United States
Gender
20.0%♀
80.0% male
Age
47.7
average years
Country rank
#52299
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Factory Five Racing

20.0% are female, 80.0% are male, average age 47.7.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Factory Five Racing audience in United States
MetricValue
Female20.0%
Male80.0%
Average age47.7
Estimated audience size255,517
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Factory Five Racing audience in United States
Age bracketShare%
16-196%
20-299%
30-3917%
40-4928%
50+40%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Factory Five Racing audience comes from United States.

Worldwide audience distribution share by country for Factory Five Racing
CountryShare
United States78.7%
Canada6.1%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Factory Five Racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Factory Five Racing customers by region in United States
#RegionReachAffinity×
01New Hampshire~2K1.72×
02Massachusetts~9K1.71×
03Rhode Island~1K1.57×
04Idaho~2K1.30×
05Utah~3K1.26×
06Connecticut~3K1.25×
07Wyoming<1K1.25×
08Montana<1K1.20×
09Alaska<1K1.18×
10Maine~1K1.16×
11Arizona~6K1.13×
12Colorado~5K1.11×
13South Dakota<1K1.10×
14Michigan~7K1.07×
15North Dakota<1K1.05×
16Washington~5K1.04×
17Alabama~4K1.04×
18Tennessee~5K1.03×
19Kansas~2K1.03×
20Indiana~5K1.02×
21Missouri~4K1.02×
22Wisconsin~4K1.02×
23Nebraska~1K1.01×
24Oklahoma~3K1.00×
25Iowa~2K1.00×
26Oregon~3K0.98×
27New Mexico~1K0.98×
28Kentucky~3K0.96×
29South Carolina~4K0.94×
30Virginia~6K0.93×
31West Virginia~1K0.93×
32Nevada~2K0.92×
33Ohio~7K0.91×
34North Carolina~7K0.90×
35Arkansas~2K0.86×
36Florida~10K0.84×
37Minnesota~3K0.84×
38Pennsylvania~7K0.83×
39Delaware<1K0.83×
40Texas~20K0.82×
41Georgia~7K0.82×
42Illinois~7K0.80×
43Louisiana~3K0.80×
44Mississippi~2K0.80×
45Hawaii<1K0.76×
46Maryland~3K0.70×
47Washington, District of Columbia<1K0.69×
48California~20K0.64×
49New York~8K0.57×
50New Jersey~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Factory Five Racing, United States
0.56×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Factory Five Racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Factory Five Racing audience
#·InterestCategoryAffinity×
01ghdBeauty & Wellness55.85×
02Brown ShoeFashion & Accessoires54.30×
03Richard HammondCars & Mobility44.63×
04ZipcarCars & Mobility24.87×
05Johnny RocketsFood & Beverages22.39×
06Paris JacksonMovies & TV21.37×
07Will PoulterMovies & TV20.00×
08Skyline ChiliFood & Beverages20.00×
09Bordeaux wineFood & Beverages18.40×
10Microsoft StoreTechnology & Electronics18.19×
11GazeboHome & Garden14.26×
12Car clubCars & Mobility13.89×
13Antique carCars & Mobility10.87×
14CarcareCars & Mobility9.86×
15Discount TireShopping9.83×
16Auto showCars & Mobility9.41×
17Car and DriverCars & Mobility6.68×
18Air pollutionHealth6.31×
19Solar energyHome & Garden5.60×
20Rail transportTravel & Leisure4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Factory Five Racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Factory Five Racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.56×
IndulgenceJOY2.55×
Need for SecurityCONSERVATISM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Factory Five Racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Design AffinityPREMIUM0.65×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Factory Five Racing's target market in United States?

Factory Five Racing's target market in United States covers an estimated 255,517 people, concentrated in California and Texas.

02

What is the gender split and age of Factory Five Racing customers?

20.0% of the Factory Five Racing audience are female, 80.0% are male, with an average age of 47.7 years.

03

Which brands do Factory Five Racing fans like most?

Factory Five Racing fans show strongest brand affinity for Paris Jackson (21.37×), Brown Shoe (54.3×), and Discount Tire (9.83×) over the country average.

04

Where do Factory Five Racing fans live in United States?

Factory Five Racing fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Factory Five Racing fans also like?

Beyond Factory Five Racing itself, the audience over-indexes on Brown Shoe (54.3×), Discount Tire (9.83×), Will Poulter (20×), and Antique car (10.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Factory Five Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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