Rascasse Audience Intelligence

Elvis Presley's Graceland Audience in United States

A data profile of the people who buy, follow and care about Elvis Presley's Graceland in United States — modelled from more than twelve digital signal sources. Elvis Presley's Graceland has an estimated audience of 793,760 people in United States.

#60among POI in United States#2590among POI in United States#2094in Travel & Leisure

The average Elvis Presley's Graceland fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Little Richard, Buddy Holly, Freddie Mercury, with strongest over-indexing on Little Richard (109.86× the country average).

Demographically, the Elvis Presley's Graceland audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

The typical Elvis Presley's Graceland fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Little Richard.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elvis Presley's Graceland profile in United States.

Audience size
794K
in United States
Gender
60.4%♀
39.6% male
Age
43.8
average years
Country rank
#27608
POI in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elvis Presley's Graceland fans

60.4% are female, 39.6% are male, average age 43.8.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Elvis Presley's Graceland audience in United States
MetricValue
Female60.4%
Male39.6%
Average age43.8
Estimated audience size793,760
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Elvis Presley's Graceland audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3915%
40-4923%
50+34%
Fig. 04

Worldwide distribution

46.3%

of the worldwide Elvis Presley's Graceland audience comes from United States.

Worldwide audience distribution share by country for Elvis Presley's Graceland
CountryShare
United States46.3%
United Kingdom7.3%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elvis Presley's Graceland audience in United States is strongest.

Fig. 05

Top regions by affinity

Elvis Presley's Graceland fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K1.48×
02Vermont~2K1.31×
03South Dakota~2K1.24×
04Delaware~2K1.13×
05West Virginia~4K1.12×
06Rhode Island~3K1.12×
07Mississippi~7K1.11×
08Arkansas~7K1.09×
09Hawaii~4K1.08×
10New Hampshire~3K1.08×
11Idaho~4K1.06×
12Washington, District of Columbia~2K1.05×
13New Mexico~4K1.04×
14Nebraska~4K1.04×
15Louisiana~10K1.01×
16Kansas~6K1.01×
17Oklahoma~9K1.00×
18Iowa~7K1.00×
19Kentucky~10K0.99×
20Alabama~10K0.98×
21Connecticut~8K0.97×
22Nevada~7K0.97×
23Utah~7K0.97×
24Missouri~10K0.96×
25Oregon~9K0.96×
26South Carolina~10K0.95×
27Indiana~10K0.94×
28Wisconsin~10K0.94×
29Minnesota~10K0.94×
30Maryland~10K0.93×
31Colorado~10K0.93×
32Arizona~10K0.92×
33Washington~10K0.92×
34Massachusetts~10K0.92×
35Michigan~20K0.91×
36New Jersey~20K0.91×
37Virginia~20K0.91×
38Pennsylvania~20K0.89×
39Ohio~20K0.89×
40Georgia~20K0.89×
41North Carolina~20K0.89×
42Illinois~20K0.87×
43New York~40K0.85×
44Florida~40K0.83×
45California~70K0.77×
46Texas~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Elvis Presley's Graceland, United States
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elvis Presley's Graceland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elvis Presley's Graceland audience
#·InterestCategoryAffinity×
01Little RichardMusic & Radio109.86×
02Buddy HollyMusic & Radio52.04×
03Modern TalkingMusic & Radio51.80×
04Sam CookeMusic & Radio37.49×
05Freddie MercuryMusic & Radio20.15×
06Austin ButlerMovies & TV19.22×
07Chuck BerryMusic & Radio19.16×
08Johnny CashMusic & Radio13.83×
09Elvis PresleyMusic & Radio13.54×
10OrangeTechnology & Electronics12.59×
11Garth BrooksMusic & Radio9.68×
12Crazy, Stupid, Love.Movies & TV8.97×
13John LennonMusic & Radio7.80×
14RockabillyFashion & Accessoires6.26×
15Classic rockMusic & Radio4.89×
16Diaper bagKids & Family3.46×
17Sustainable energyHome & Garden3.36×
18FedExBusiness & Career3.09×
19Planet FitnessSports2.71×
20Bass guitarMusic & Radio2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elvis Presley's Graceland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elvis Presley's Graceland audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.76×
PatriotismCONSERVATISM2.53×
Family OrientationCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elvis Presley's Graceland audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Early Adopter MentalityPOWER0.75×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elvis Presley's Graceland have in United States?

Elvis Presley's Graceland has an estimated audience of 793,760 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Elvis Presley's Graceland fans?

60.4% of Elvis Presley's Graceland fans are female, 39.6% are male, with an average age of 43.8 years.

03

Which brands do Elvis Presley's Graceland fans like most?

Elvis Presley's Graceland fans show strongest brand affinity for Little Richard (109.86×), Buddy Holly (52.04×), and Freddie Mercury (20.15×) over the country average.

04

Where do Elvis Presley's Graceland fans live in United States?

Elvis Presley's Graceland fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Elvis Presley's Graceland fans also like?

Beyond Elvis Presley's Graceland itself, the audience over-indexes on Buddy Holly (52.04×), Freddie Mercury (20.15×), Austin Butler (19.22×), and Sam Cooke (37.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Elvis Presley's Graceland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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