Elvis Presley's Graceland Audience in United States

Elvis Presley's Graceland logo

Elvis Presley's Graceland has an estimated audience of 793,760 people in United States. 60.4% are female, 39.6% are male, average age 43.8. Top regions: Tennessee, Texas, California. Top brand affinities: Nebraska Cornhuskers football, Whataburger, Jesse Plemons, JDSU, Home staging.

The average Elvis Presley's Graceland fan in United States is 43.8 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, California. Top brand affinities include Nebraska Cornhuskers football, Whataburger, Jesse Plemons, with strongest over-indexing on Nebraska Cornhuskers football (3.77× the country average). Demographically, the Elvis Presley's Graceland audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Elvis Presley's Graceland fans

Demographic split for Elvis Presley's Graceland audience in United States
MetricValue
Female60.4%
Male39.6%
Average age43.8
Estimated audience size793,760

Audience persona

The typical Elvis Presley's Graceland fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Elvis Presley's Graceland in United States
RegionReachAffinity
Tennessee35,5762.23×
Texas27,0810.4×
California18,3340.21×
Florida14,1050.26×
Georgia13,5370.55×
Illinois12,1030.46×
Mississippi11,2801.72×
Louisiana11,2091.1×
Arkansas10,6111.62×
North Carolina10,3530.43×
Missouri10,2930.8×
Alabama9,8850.89×
Indiana9,6160.66×
New York9,4670.21×
Ohio9,3740.38×
Oklahoma9,2241.05×
Kentucky9,0780.91×
Michigan8,8650.43×
Pennsylvania8,0090.3×
West Virginia7,1711.94×
Kansas7,0831.13×
Virginia6,8360.35×
New Jersey6,7860.34×
South Carolina6,7530.57×
Iowa6,7251.03×
Wisconsin6,4970.54×
Arizona6,2570.39×
Connecticut6,1780.78×
Massachusetts6,1560.39×
Idaho6,0701.52×
Oregon6,0570.67×
Washington6,0090.38×
Maryland5,9520.44×
Minnesota5,8050.51×
Hawaii5,7991.7×
Nevada5,6970.74×
South Dakota5,6443.08×
Colorado5,5930.45×
New Hampshire5,4161.73×
Nebraska5,3041.33×
New Mexico5,2761.33×
Rhode Island5,2302.07×
Utah5,1610.73×
Vermont5,1443.69×
Delaware4,6842.14×
Washington, District of Columbia3,3821.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elvis Presley's Graceland audience
BrandAffinityCategory
Nebraska Cornhuskers football3.77×Sports
Whataburger1.73×Food & Beverages
Jesse Plemons2.79×Movies & TV
JDSU2.02×Business & Career
Home staging3.19×Home & Garden
Nipsey Hussle3.51×Music & Radio
Charlamagne Tha God5.55×Movies & TV
Urban horticulture2.03×Home & Garden
UK garage3.03×Music & Radio
Grammarly2.31×Business & Career
Halsey, Oregon3.98×Travel & Leisure
Glossier2.35×Beauty & Wellness
On the Border Mexican Grill & Cantina2.97×Food & Beverages
Noodle (Gorillaz)1.52×Music & Radio
Vicky Kaushal5.9×Movies & TV
Monogram1.57×Home & Garden
Corona (band)2.31×Music & Radio
Kāhala, Hawaii8.29×Travel & Leisure
Plainfield, New Jersey4.12×Travel & Leisure
Handmade Gifts1.76×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elvis Presley's Graceland audience
TraitClusterScore
Community OrientationOPEN2.26
PatriotismCONSERVATISM1.49
SpiritualityBALANCE1.2
Quality AwarenessPREMIUM1.19
Family OrientationCONSERVATISM1.16
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Elvis Presley's Graceland
CountryShare
United States46.3%
United Kingdom7.3%
France6.6%

See Elvis Presley's Graceland audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Elvis Presley's Graceland have in United States?

Elvis Presley's Graceland has an estimated audience of 793,760 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of Elvis Presley's Graceland fans?

60.4% of Elvis Presley's Graceland fans are female, 39.6% are male, with an average age of 43.8 years.

Which brands do Elvis Presley's Graceland fans like most?

Elvis Presley's Graceland fans show strongest brand affinity for Nebraska Cornhuskers football (3.77×), Whataburger (1.73×), and Jesse Plemons (2.79×) over the country average.

Where do Elvis Presley's Graceland fans live in United States?

Elvis Presley's Graceland fans in United States are most concentrated in Tennessee (reach 35,576), Texas (reach 27,081), and California (reach 18,334). These three regions account for the largest share of the active audience.

What other brands do Elvis Presley's Graceland fans also like?

Beyond Elvis Presley's Graceland itself, the audience over-indexes on Whataburger (1.73×), Jesse Plemons (2.79×), JDSU (2.02×), and Home staging (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elvis Presley's Graceland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.