Rascasse Audience Intelligence

Elvis Presley's Graceland Audience in Brazil

A data profile of the people who buy, follow and care about Elvis Presley's Graceland in Brazil — modelled from more than twelve digital signal sources. Elvis Presley's Graceland has an estimated audience of 64,279 people in Brazil.

#70among POI in Brazil#3120among POI in Brazil#2417in Travel & Leisure

Elvis Presley's Graceland has an estimated audience of 64,279 people in Brazil. 60.7% are female, 39.3% are male, average age 42.7. Top brand affinities: Elvis Presley, ThyssenKrupp, Island, Comedy club, Millie Bobby Brown.

Top brand affinities include Elvis Presley, ThyssenKrupp, Island, with strongest over-indexing on Elvis Presley (72.25× the country average).

Demographically, the Elvis Presley's Graceland audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sports Activity, Career Orientation.

The typical Elvis Presley's Graceland fan in Brazil is more female, around 42.7 years old, with strong Sports Activity tendencies and a notable affinity for Elvis Presley.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Elvis Presley's Graceland profile in Brazil.

Audience size
64K
in Brazil
Gender
60.7%♀
39.3% male
Age
42.7
average years
Country rank
#28989
POI in Brazil
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elvis Presley's Graceland fans

60.7% are female, 39.3% are male, average age 42.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Elvis Presley's Graceland audience in Brazil
MetricValue
Female60.7%
Male39.3%
Average age42.7
Estimated audience size64,279
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Elvis Presley's Graceland audience in Brazil
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Elvis Presley's Graceland audience comes from Brazil.

Worldwide audience distribution share by country for Elvis Presley's Graceland
CountryShare
United States46.3%
United Kingdom7.3%
France6.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elvis Presley's Graceland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elvis Presley's Graceland audience
#·InterestCategoryAffinity×
01ThyssenKruppBusiness & Career111.08×
02Elvis PresleyMusic & Radio72.25×
03Austin ButlerMovies & TV18.68×
04Better Call SaulMovies & TV18.33×
05Helen MirrenMovies & TV17.76×
06PlaymobilKids & Family17.62×
07Johnny CashMusic & Radio17.14×
08Comedy clubMovies & TV14.78×
09IslandTravel & Leisure13.53×
10Cyndi LauperMusic & Radio11.71×
11Bob DylanMusic & Radio11.30×
12Paul McCartneyMusic & Radio10.54×
13Millie Bobby BrownMovies & TV10.31×
14Leonardo DiCaprioMovies & TV10.29×
15Phil CollinsMusic & Radio9.88×
16Chris PrattMovies & TV9.55×
17Google EarthInternet & Social Media9.48×
18CentauroCars & Mobility6.88×
19Tom CruiseMovies & TV6.61×
20Brad PittMovies & TV6.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elvis Presley's Graceland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elvis Presley's Graceland audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.04×
Career OrientationPOWER1.92×
Community OrientationOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elvis Presley's Graceland audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
DIY MentalityTHRILL0.59×
Family OrientationCONSERVATISM0.59×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Elvis Presley's Graceland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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