Rascasse Audience Intelligence

Victorian architecture Audience in United States

A data profile of the people who buy, follow and care about Victorian architecture in United States — modelled from more than twelve digital signal sources. Victorian architecture has an estimated audience of 1,880,144 people in United States.

#6540among Topic in United States#829in Home & Garden

The average Victorian architecture fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bath and Bodyworks, Liam Payne, Hobby Lobby, with strongest over-indexing on Bath and Bodyworks (6.8× the country average).

Demographically, the Victorian architecture audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Victorian architecture fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Bath and Bodyworks.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victorian architecture profile in United States.

Audience size
1.9M
in United States
Gender
69.2%♀
30.8% male
Age
44.6
average years
Country rank
#14965
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victorian architecture fans

69.2% are female, 30.8% are male, average age 44.6.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Victorian architecture audience in United States
MetricValue
Female69.2%
Male30.8%
Average age44.6
Estimated audience size1,880,144
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Victorian architecture audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Victorian architecture audience comes from United States.

Worldwide audience distribution share by country for Victorian architecture
CountryShare
United States47.9%
United Kingdom20.5%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victorian architecture audience in United States is strongest.

Fig. 05

Top regions by affinity

Victorian architecture fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.39×
02Washington~50K1.26×
03Oregon~20K1.14×
04Kentucky~30K1.13×
05Idaho~10K1.11×
06California~200K1.09×
07Massachusetts~40K1.08×
08Indiana~40K1.08×
09Missouri~30K1.08×
10Pennsylvania~70K1.07×
11Iowa~20K1.07×
12Washington, District of Columbia~6K1.07×
13North Carolina~60K1.06×
14Vermont~3K1.06×
15Texas~200K1.05×
16Virginia~50K1.04×
17Colorado~30K1.04×
18Maryland~30K1.02×
19Oklahoma~20K1.02×
20Maine~7K1.02×
21Georgia~60K1.01×
22Rhode Island~6K1.01×
23New York~100K1.00×
24Arkansas~20K1.00×
25Kansas~10K1.00×
26West Virginia~9K1.00×
27Wisconsin~30K0.99×
28North Dakota~4K0.99×
29Illinois~60K0.98×
30Connecticut~20K0.98×
31Montana~5K0.98×
32South Dakota~4K0.98×
33Alaska~4K0.98×
34Ohio~60K0.97×
35Tennessee~40K0.97×
36New Mexico~9K0.97×
37Nebraska~9K0.97×
38New Hampshire~7K0.96×
39Michigan~50K0.95×
40New Jersey~50K0.95×
41South Carolina~30K0.95×
42Hawaii~8K0.94×
43Delaware~5K0.92×
44Minnesota~20K0.91×
45Louisiana~20K0.90×
46Florida~100K0.89×
47Nevada~20K0.89×
48Arizona~30K0.88×
49Mississippi~10K0.88×
50Alabama~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Victorian architecture, United States
0.86×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victorian architecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victorian architecture audience
#·InterestCategoryAffinity×
01Liam PayneMusic & Radio18.25×
02Reeds JewelersFashion & Accessoires9.93×
03American Furniture WarehouseShopping9.91×
04Nebraska Furniture MartShopping8.15×
05Bath and BodyworksShopping6.80×
06Single-family detached homeHome & Garden4.54×
07Microwave ovenHome & Garden3.36×
08Robert RedfordMovies & TV3.10×
09Non-alcoholic beverageFood & Beverages2.97×
10Real propertyHome & Garden2.46×
11Hardware storeHome & Garden2.19×
12Hobby LobbyHome & Garden2.14×
13Trader Joe'sShopping1.97×
14Planet FitnessSports1.86×
15IKEAHome & Garden1.85×
16AirbnbTravel & Leisure1.77×
17Dollar TreeShopping1.73×
18SubwayFood & Beverages1.69×
19Chick-fil-AFood & Beverages1.68×
20Nonprofit organizationPolitics & Society1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victorian architecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victorian architecture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Community OrientationOPEN1.61×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victorian architecture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.82×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victorian architecture have in United States?

Victorian architecture has an estimated audience of 1,880,144 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Victorian architecture fans?

69.2% of Victorian architecture fans are female, 30.8% are male, with an average age of 44.6 years.

03

Which brands do Victorian architecture fans like most?

Victorian architecture fans show strongest brand affinity for Bath and Bodyworks (6.8×), Liam Payne (18.25×), and Hobby Lobby (2.14×) over the country average.

04

Where do Victorian architecture fans live in United States?

Victorian architecture fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Victorian architecture fans also like?

Beyond Victorian architecture itself, the audience over-indexes on Liam Payne (18.25×), Hobby Lobby (2.14×), American Furniture Warehouse (9.91×), and Microwave oven (3.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Victorian architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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