Reeds Jewelers Audience in United States

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Reeds Jewelers has an estimated audience of 1,552,890 people in United States. 71.0% are female, 29.0% are male, average age 39.0. Top regions: North Carolina, South Carolina, New York. Top brand affinities: DLF Emporio, Dollar Tree, BoA, Giselle, Walgreens.

The average Reeds Jewelers fan in United States is 39.0 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, New York. Top brand affinities include DLF Emporio, Dollar Tree, BoA, with strongest over-indexing on DLF Emporio (25.9× the country average). Demographically, the Reeds Jewelers audience skews more female with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Reeds Jewelers fans

Demographic split for Reeds Jewelers audience in United States
MetricValue
Female71.0%
Male29.0%
Average age39.0
Estimated audience size1,552,890

Audience persona

The typical Reeds Jewelers fan in United States is more female, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DLF Emporio.

Top regions in United States

Top regions ranked by reach for Reeds Jewelers in United States
RegionReachAffinity
North Carolina343,9577.36×
South Carolina210,7019.02×
New York138,8271.6×
Florida123,1251.17×
Virginia106,5602.82×
Alabama87,8674.05×
Maryland74,7292.8×
Texas71,9250.54×
Mississippi71,0775.56×
Georgia64,8671.36×
Tennessee45,1951.45×
Pennsylvania39,3750.75×
West Virginia24,5653.4×
Kentucky23,1841.19×
California22,2700.13×
Ohio13,5550.28×
New Jersey9,7800.25×
Illinois9,5930.19×
Louisiana9,1740.46×
Michigan8,8320.22×
Massachusetts8,2310.27×
Indiana6,6910.24×
Connecticut5,7020.37×
Missouri5,1550.21×
Colorado4,3810.18×
Arizona4,3310.14×
Arkansas4,1180.32×
Washington4,0930.13×
Washington, District of Columbia4,0860.88×
Wisconsin3,4860.15×
Oklahoma2,7710.16×
Nevada2,6010.17×
Minnesota2,4610.11×
Kansas2,3560.19×
Iowa2,3090.18×
Oregon1,8520.1×
Delaware1,8180.42×
Utah1,6800.12×
Nebraska1,2950.17×
New Mexico1,2220.16×
New Hampshire1,2210.2×
Idaho1,1020.14×
Maine1,0470.19×
Rhode Island8840.18×
Hawaii7620.11×
Alaska5750.17×
Montana5730.13×
South Dakota4950.14×
North Dakota4820.15×
Wyoming4330.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reeds Jewelers audience
BrandAffinityCategory
DLF Emporio25.9×Shopping
Dollar Tree3.61×Shopping
BoA10.51×Music & Radio
Giselle61.46×Music & Radio
Walgreens3.14×Shopping
Brilliant Earth11.1×Fashion & Accessoires
Kay Jewelers6.47×Fashion & Accessoires
The UPS Store3.1×Shopping
Helzberg Diamonds14.98×Shopping
Dollar General2.36×Shopping
Sarah Jessica Parker8.11×Movies & TV
Nordstrom rack2.75×Fashion & Accessoires
Hobby Lobby2.1×Home & Garden
Family Dollar3.42×Fashion & Accessoires
Macy's1.86×Shopping
Craigslist2.23×Shopping
Macy's2.04×Shopping
Kohl's1.93×Shopping
And just like that...3.62×Movies & TV
Bravo (U.S. TV channel)3.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reeds Jewelers audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Family OrientationCONSERVATISM2.12
Luxury OrientationPREMIUM1.92
IndulgenceJOY1.62
ExtroversionTHRILL1.52
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Reeds Jewelers
CountryShare
United States99.3%
China0.3%
Japan0.0%

See Reeds Jewelers audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Reeds Jewelers have in United States?

Reeds Jewelers has an estimated audience of 1,552,890 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Reeds Jewelers fans?

71.0% of Reeds Jewelers fans are female, 29.0% are male, with an average age of 39.0 years.

Which brands do Reeds Jewelers fans like most?

Reeds Jewelers fans show strongest brand affinity for DLF Emporio (25.9×), Dollar Tree (3.61×), and BoA (10.51×) over the country average.

Where do Reeds Jewelers fans live in United States?

Reeds Jewelers fans in United States are most concentrated in North Carolina (reach 343,957), South Carolina (reach 210,701), and New York (reach 138,827). These three regions account for the largest share of the active audience.

What other brands do Reeds Jewelers fans also like?

Beyond Reeds Jewelers itself, the audience over-indexes on Dollar Tree (3.61×), BoA (10.51×), Giselle (61.46×), and Walgreens (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reeds Jewelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.