Building inspection Audience in United States

Building inspection logo

Building inspection has an estimated audience of 542,730 people in United States. 37.8% are female, 62.2% are male, average age 42.2. Top regions: California, Florida, New York. Top brand affinities: Home inspection, SGS, Christmas flowers, Fox News Channel, United States.

The average Building inspection fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Home inspection, SGS, Christmas flowers, with strongest over-indexing on Home inspection (52.71× the country average). Demographically, the Building inspection audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Building inspection fans

Demographic split for Building inspection audience in United States
MetricValue
Female37.8%
Male62.2%
Average age42.2
Estimated audience size542,730

Audience persona

The typical Building inspection fan in United States is more male, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Home inspection.

Top regions in United States

Top regions ranked by reach for Building inspection in United States
RegionReachAffinity
California71,4821.2×
Florida48,4621.32×
New York34,9201.15×
Texas30,5720.66×
North Carolina20,1551.23×
Georgia19,4821.17×
Illinois18,7861.04×
Ohio17,0051.02×
Pennsylvania16,6300.91×
New Jersey14,8671.08×
Massachusetts14,3861.35×
Michigan14,0010.99×
Virginia13,5211.02×
Wisconsin12,8181.57×
Tennessee12,2741.13×
Washington10,4090.96×
Arizona10,2720.93×
Missouri9,5271.09×
Indiana9,4920.96×
South Carolina8,3251.02×
Maryland7,7990.84×
Connecticut7,7051.42×
Colorado7,4650.87×
Alabama7,4530.98×
Kentucky7,1191.05×
Minnesota7,0130.9×
Louisiana7,0011×
Oregon6,3141.01×
Oklahoma5,7400.95×
Nevada5,2901.01×
Utah4,8100.99×
Mississippi3,8010.85×
Iowa3,6360.81×
Kansas3,5540.83×
Arkansas3,4570.77×
Delaware2,8751.92×
Idaho2,7941.03×
Hawaii2,7681.19×
Nebraska2,2910.84×
Rhode Island2,1101.22×
New Mexico2,0390.75×
New Hampshire2,0320.95×
Maine1,6630.86×
West Virginia1,5690.62×
Montana1,2350.82×
Washington, District of Columbia1,1920.73×
Vermont9360.98×
South Dakota8980.72×
Alaska8950.77×
North Dakota8120.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building inspection audience
BrandAffinityCategory
Home inspection52.71×Home & Garden
SGS82.73×Business & Career
Christmas flowers66.28×Kids & Family
Fox News Channel1.96×Movies & TV
United States1.71×Travel & Leisure
LinkedIn2.24×Internet & Social Media
X1.7×Internet & Social Media
Menards2.91×Home & Garden
Dogs1.74×Pets & Animals
Walmart1.8×Shopping
Personal finance1.56×Business & Career
Real estate broker2.34×Home & Garden
Pinterest1.88×Internet & Social Media
Animal1.79×Pets & Animals
Do it yourself (DIY)1.83×Home & Garden
Current events1.52×Arts & Culture
Mortgage loans2.29×Business & Career
CNN1.83×Movies & TV
Insurance2×Business & Career
U.S. state1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building inspection audience
TraitClusterScore
Career OrientationPOWER1.81
Risk AppetiteTHRILL1.52
Need for SecurityCONSERVATISM1.32
Family OrientationCONSERVATISM1.22
Quality AwarenessPREMIUM1.22
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Building inspection
CountryShare
United States44.2%
Australia10.8%
United Kingdom8.3%

See Building inspection audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Building inspection have in United States?

Building inspection has an estimated audience of 542,730 people in United States, concentrated in California and Florida.

What is the gender split and age of Building inspection fans?

37.8% of Building inspection fans are female, 62.2% are male, with an average age of 42.2 years.

Which brands do Building inspection fans like most?

Building inspection fans show strongest brand affinity for Home inspection (52.71×), SGS (82.73×), and Christmas flowers (66.28×) over the country average.

Where do Building inspection fans live in United States?

Building inspection fans in United States are most concentrated in California (reach 71,482), Florida (reach 48,462), and New York (reach 34,920). These three regions account for the largest share of the active audience.

What other brands do Building inspection fans also like?

Beyond Building inspection itself, the audience over-indexes on SGS (82.73×), Christmas flowers (66.28×), Fox News Channel (1.96×), and United States (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building inspection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.