Rascasse Audience Intelligence

Iron Mountain, Michigan Audience in United States

A data profile of the people who buy, follow and care about Iron Mountain, Michigan in United States — modelled from more than twelve digital signal sources. Iron Mountain, Michigan has an estimated audience of 1,130,471 people in United States.

#69among Department store in United States#1907among POI in United States#362in Shopping

The average Iron Mountain, Michigan fan in United States is 37.0 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Wisconsin.

Top brand affinities include Paperless Post, LibreOffice, Key Food, with strongest over-indexing on Paperless Post (95.36× the country average).

Demographically, the Iron Mountain, Michigan audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iron Mountain, Michigan fan in United States is balanced, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Paperless Post.

Category: Shopping · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iron Mountain, Michigan profile in United States.

Audience size
1.1M
in United States
Gender
54.0%♀
46.0% male
Age
37.0
average years
Country rank
#21759
POI in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iron Mountain, Michigan fans

54.0% are female, 46.0% are male, average age 37.0.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Iron Mountain, Michigan audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.0
Estimated audience size1,130,471
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Iron Mountain, Michigan audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Iron Mountain, Michigan audience comes from United States.

Worldwide audience distribution share by country for Iron Mountain, Michigan
CountryShare
United States37.1%
France9.4%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iron Mountain, Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Iron Mountain, Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K8.39×
02Michigan~200K7.64×
03Colorado~30K1.86×
04Pennsylvania~70K1.72×
05Minnesota~30K1.55×
06Washington, District of Columbia~5K1.54×
07Georgia~50K1.51×
08Illinois~60K1.50×
09Virginia~40K1.46×
10Maryland~30K1.40×
11Massachusetts~30K1.37×
12California~100K1.16×
13South Dakota~3K1.13×
14Kansas~10K1.09×
15New Hampshire~5K1.07×
16New Jersey~30K1.05×
17Missouri~20K1.05×
18Rhode Island~4K1.04×
19Tennessee~20K1.02×
20Wyoming~2K1.02×
21Washington~20K1.01×
22Oregon~10K1.01×
23New York~60K0.99×
24Iowa~9K0.98×
25Delaware~3K0.95×
26Ohio~30K0.93×
27Texas~90K0.92×
28Connecticut~10K0.92×
29North Dakota~2K0.90×
30North Carolina~30K0.89×
31Florida~70K0.88×
32Indiana~20K0.88×
33Arizona~20K0.85×
34Montana~3K0.85×
35Nebraska~5K0.83×
36Idaho~5K0.82×
37South Carolina~10K0.81×
38West Virginia~4K0.81×
39Alaska~2K0.79×
40Nevada~8K0.77×
41Maine~3K0.77×
42Arkansas~7K0.76×
43Kentucky~10K0.71×
44Utah~7K0.71×
45Oklahoma~8K0.63×
46Alabama~10K0.62×
47Louisiana~9K0.62×
48New Mexico~4K0.62×
49Mississippi~6K0.60×
50Hawaii~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Iron Mountain, Michigan, United States
0.59×1.00×8.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iron Mountain, Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iron Mountain, Michigan audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics154.63×
02Sharp AquosTechnology & Electronics141.30×
03EurostarCars & Mobility108.33×
04Paperless PostShopping95.36×
05EsriTechnology & Electronics70.10×
06PfaltzgraffHome & Garden63.10×
07AvayaTechnology & Electronics57.24×
08Key FoodShopping49.57×
09RingCentralTechnology & Electronics45.02×
1012 MonkeysMovies & TV42.28×
11Abt ElectronicsShopping41.25×
12AngelListBusiness & Career40.17×
13Bordeaux wineFood & Beverages34.91×
14AsurionBusiness & Career33.72×
15Zach LaVineSports30.65×
16Stanley SteemerHome & Garden25.86×
17CustomInkShopping24.61×
18Jon FavreauMovies & TV20.54×
19FlightAwareTravel & Leisure17.33×
20The UPS StoreShopping8.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iron Mountain, Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iron Mountain, Michigan audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
Quality AwarenessPREMIUM2.08×
IndulgenceJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iron Mountain, Michigan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.96×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iron Mountain, Michigan have in United States?

Iron Mountain, Michigan has an estimated audience of 1,130,471 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Iron Mountain, Michigan fans?

54.0% of Iron Mountain, Michigan fans are female, 46.0% are male, with an average age of 37.0 years.

03

Which brands do Iron Mountain, Michigan fans like most?

Iron Mountain, Michigan fans show strongest brand affinity for Paperless Post (95.36×), LibreOffice (154.63×), and Key Food (49.57×) over the country average.

04

Where do Iron Mountain, Michigan fans live in United States?

Iron Mountain, Michigan fans in United States are most concentrated in Michigan (reach ~200K), California (reach ~100K), and Wisconsin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Iron Mountain, Michigan fans also like?

Beyond Iron Mountain, Michigan itself, the audience over-indexes on LibreOffice (154.63×), Key Food (49.57×), Eurostar (108.33×), and The UPS Store (8.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Iron Mountain, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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