Iron Mountain, Michigan Audience in United States

Iron Mountain, Michigan has an estimated audience of 1,130,471 people in United States. 54.0% are female, 46.0% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Paperless Post, LibreOffice, Eurostar, Key Food, Sharp Aquos.

The average Iron Mountain, Michigan fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paperless Post, LibreOffice, Eurostar, with strongest over-indexing on Paperless Post (75.73× the country average). Demographically, the Iron Mountain, Michigan audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Iron Mountain, Michigan fans

Demographic split for Iron Mountain, Michigan audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.0
Estimated audience size1,130,471

Audience persona

The typical Iron Mountain, Michigan fan in United States is balanced, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Paperless Post.

Top regions in United States

Top regions ranked by reach for Iron Mountain, Michigan in United States
RegionReachAffinity
California154,8411.25×
Texas98,7041.02×
Florida72,2330.94×
Pennsylvania69,3591.82×
New York67,7121.07×
Georgia56,2871.62×
Michigan54,7231.85×
Illinois50,7511.35×
Virginia43,1721.57×
Wisconsin38,2902.25×
Colorado36,0032.02×
Ohio33,5530.96×
North Carolina32,9730.97×
Massachusetts32,2971.45×
New Jersey31,9771.11×
Maryland28,1691.45×
Washington24,5101.08×
Tennessee24,4381.08×
Arizona20,7630.9×
Missouri20,4071.12×
Minnesota16,8421.04×
Indiana15,2890.74×
South Carolina14,2940.84×
Oregon13,7511.06×
Connecticut10,7440.95×
Kansas10,3791.16×
Kentucky9,9810.7×
Alabama9,4380.6×
Nevada8,5890.79×
Louisiana8,5370.59×
Oklahoma7,6250.61×
Utah7,1290.7×
Arkansas6,9440.75×
Iowa6,7190.72×
Washington, District of Columbia5,4871.61×
New Hampshire4,8811.1×
Idaho4,4950.79×
Nebraska4,4540.79×
Mississippi4,2790.46×
West Virginia3,8660.73×
Rhode Island3,7401.04×
Delaware2,9030.93×
Maine2,8640.71×
New Mexico2,7790.49×
South Dakota2,7221.04×
Montana2,3350.74×
Wyoming1,6650.99×
Hawaii1,3980.29×
Vermont1,1210.56×
North Dakota9420.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iron Mountain, Michigan audience
BrandAffinityCategory
Paperless Post75.73×Shopping
LibreOffice144.79×Technology & Electronics
Eurostar118.24×Cars & Mobility
Key Food47.59×Shopping
Sharp Aquos191.36×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
FlightAware16.4×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
CustomInk28.92×Shopping
Bordeaux wine33.77×Food & Beverages
The UPS Store5.63×Shopping
FreshBooks43.45×Technology & Electronics
Income tax13.19×Business & Career
12 Monkeys43.02×Movies & TV
Home2 Suites by Hilton20.18×Travel & Leisure
Asurion23.27×Business & Career
Planet Fitness3.86×Sports
Esri54.37×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iron Mountain, Michigan audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.55
Quality AwarenessPREMIUM2
Family OrientationCONSERVATISM1.62
IndulgenceJOY1.49
DIY MentalityTHRILL1.43
Career OrientationPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Iron Mountain, Michigan
CountryShare
United States37.1%
France9.4%
Japan5.9%

See Iron Mountain, Michigan audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Iron Mountain, Michigan have in United States?

Iron Mountain, Michigan has an estimated audience of 1,130,471 people in United States, concentrated in California and Texas.

What is the gender split and age of Iron Mountain, Michigan fans?

54.0% of Iron Mountain, Michigan fans are female, 46.0% are male, with an average age of 37.0 years.

Which brands do Iron Mountain, Michigan fans like most?

Iron Mountain, Michigan fans show strongest brand affinity for Paperless Post (75.73×), LibreOffice (144.79×), and Eurostar (118.24×) over the country average.

Where do Iron Mountain, Michigan fans live in United States?

Iron Mountain, Michigan fans in United States are most concentrated in California (reach 154,841), Texas (reach 98,704), and Florida (reach 72,233). These three regions account for the largest share of the active audience.

What other brands do Iron Mountain, Michigan fans also like?

Beyond Iron Mountain, Michigan itself, the audience over-indexes on LibreOffice (144.79×), Eurostar (118.24×), Key Food (47.59×), and Sharp Aquos (191.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron Mountain, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.