Rascasse Audience Intelligence

Birds Eye Target Market in United States

A data profile of the people who buy, follow and care about Birds Eye in United States — modelled from more than twelve digital signal sources. Birds Eye has an estimated audience of 381,514 people in United States.

#4420among Brand in United States#2233in Food & Beverages

The average Birds Eye fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marie Callender's, Stouffer's, Activia, with strongest over-indexing on Marie Callender's (57.42× the country average).

Demographically, the Birds Eye audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birds Eye fan in United States is balanced, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Marie Callender's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birds Eye profile in United States.

Audience size
382K
in United States
Gender
50.4%♀
49.6% male
Age
43.3
average years
Country rank
#42686
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Birds Eye

50.4% are female, 49.6% are male, average age 43.3.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Birds Eye audience in United States
MetricValue
Female50.4%
Male49.6%
Average age43.3
Estimated audience size381,514
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Birds Eye audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4923%
50+31%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Birds Eye audience comes from United States.

Worldwide audience distribution share by country for Birds Eye
CountryShare
United States34.2%
United Kingdom28.6%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birds Eye audience in United States is strongest.

Fig. 05

Top regions by affinity

Birds Eye customers by region in United States
#RegionReachAffinity×
01Vermont~2K3.31×
02Wisconsin~10K2.30×
03Utah~7K2.01×
04Indiana~10K1.97×
05Montana~2K1.51×
06California~50K1.25×
07Michigan~10K1.22×
08Connecticut~4K1.07×
09Illinois~10K1.04×
10Minnesota~6K1.03×
11Oregon~4K1.00×
12Nebraska~2K0.99×
13Virginia~9K0.96×
14Washington~7K0.95×
15Massachusetts~7K0.95×
16New Hampshire~1K0.95×
17Arizona~7K0.94×
18Idaho~2K0.94×
19Colorado~6K0.93×
20Maine~1K0.91×
21Georgia~10K0.90×
22Alaska<1K0.90×
23Florida~20K0.89×
24Maryland~6K0.89×
25Missouri~5K0.89×
26Rhode Island~1K0.89×
27Washington, District of Columbia~1K0.89×
28South Dakota<1K0.89×
29Kansas~3K0.88×
30North Dakota<1K0.88×
31North Carolina~10K0.87×
32Alabama~5K0.87×
33Kentucky~4K0.87×
34Texas~30K0.86×
35Louisiana~4K0.86×
36Iowa~3K0.86×
37Arkansas~3K0.86×
38New York~20K0.85×
39Tennessee~6K0.85×
40South Carolina~5K0.85×
41Oklahoma~4K0.85×
42Hawaii~1K0.85×
43West Virginia~1K0.84×
44Delaware<1K0.84×
45Pennsylvania~10K0.83×
46Ohio~10K0.83×
47New Jersey~8K0.81×
48Nevada~3K0.81×
49New Mexico~2K0.80×
50Mississippi~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Birds Eye, United States
0.79×1.00×3.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birds Eye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birds Eye audience
#·InterestCategoryAffinity×
01Stouffer'sFood & Beverages69.73×
02ActiviaFood & Beverages59.92×
03Marie Callender'sFood & Beverages57.42×
04Chef BoyardeeFood & Beverages35.04×
05Super Size MeMovies & TV26.31×
06Lego NinjagoKids & Family20.00×
07Pressure cookingHome & Garden7.02×
08High-net-worth individualBusiness & Career6.06×
09Weather forecastingHome & Garden4.70×
10CVS PharmacyShopping4.51×
11Non-alcoholic beverageFood & Beverages4.49×
12WalgreensShopping3.68×
13Dunkin' DonutsFood & Beverages3.43×
14FedExBusiness & Career3.36×
15Chick-fil-AFood & Beverages3.23×
16Burger KingFood & Beverages3.05×
17SubwayFood & Beverages2.95×
18Pizza HutFood & Beverages2.66×
19McDonald'sFood & Beverages2.22×
20PinterestInternet & Social Media2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birds Eye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birds Eye audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
Family OrientationCONSERVATISM1.85×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birds Eye audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.66×
TravellingTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Birds Eye's target market in United States?

Birds Eye's target market in United States covers an estimated 381,514 people, concentrated in California and Texas.

02

What is the gender split and age of Birds Eye customers?

50.4% of the Birds Eye audience are female, 49.6% are male, with an average age of 43.3 years.

03

Which brands do Birds Eye fans like most?

Birds Eye fans show strongest brand affinity for Marie Callender's (57.42×), Stouffer's (69.73×), and Activia (59.92×) over the country average.

04

Where do Birds Eye fans live in United States?

Birds Eye fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Birds Eye fans also like?

Beyond Birds Eye itself, the audience over-indexes on Stouffer's (69.73×), Activia (59.92×), CVS Pharmacy (4.51×), and Super Size Me (26.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Birds Eye audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birds Eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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