Birds Eye Audience in United States

Demographics of Birds Eye fans

Audience persona

The typical Birds Eye fan in United States is balanced, around 43.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Birds Eye audiences in other countries

• Birds Eye — Germany
• Birds Eye — United Kingdom
• Birds Eye — France
• Birds Eye — Italy
• Birds Eye — Spain
• Birds Eye — Brazil
• Birds Eye — Japan
• Birds Eye — South Korea
• Birds Eye — India

More Food & Beverages audiences in United States

• Walmart (94,971,264)
• Target Corporation (79,586,810)
• Macy's (79,019,110)
• Lowe's (75,832,553)
• EBay (75,427,823)

Frequently asked questions

How many fans does Birds Eye have in United States?

Birds Eye has an estimated audience of 378,256 people in United States, concentrated in California and Texas.

What is the gender split and age of Birds Eye fans?

50.4% of Birds Eye fans are female, 49.6% are male, with an average age of 43.3 years.

Which brands do Birds Eye fans like most?

Birds Eye fans show strongest brand affinity for Historic site (5.77×), Stamp collecting (4.93×), and Pillow (1.89×) over the country average.

Where do Birds Eye fans live in United States?

Birds Eye fans in United States are most concentrated in California (reach 54,005), Texas (reach 31,613), and Florida (reach 27,053). These three regions account for the largest share of the active audience.

What other brands do Birds Eye fans also like?

Beyond Birds Eye itself, the audience over-indexes on Stamp collecting (4.93×), Pillow (1.89×), Whataburger (1.53×), and Vocal harmony (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birds Eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.