Rascasse Audience Intelligence

Irish Open (golf) Audience in United States

A data profile of the people who buy, follow and care about Irish Open (golf) in United States — modelled from more than twelve digital signal sources. Irish Open (golf) has an estimated audience of 180,196 people in United States.

#874among Event in United States#6557in Sports

The average Irish Open (golf) fan in United States is 38.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Justin Rose, Marie Callender's, World Cup (men's golf), with strongest over-indexing on Justin Rose (177.41× the country average).

Demographically, the Irish Open (golf) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irish Open (golf) fan in United States is more male, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Justin Rose.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Irish Open (golf) profile in United States.

Audience size
180K
in United States
Gender
29.5%♀
70.5% male
Age
38.3
average years
Country rank
#61471
Event in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irish Open (golf) fans

29.5% are female, 70.5% are male, average age 38.3.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Irish Open (golf) audience in United States
MetricValue
Female29.5%
Male70.5%
Average age38.3
Estimated audience size180,196
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Irish Open (golf) audience in United States
Age bracketShare%
16-1931%
20-2914%
30-3913%
40-4916%
50+26%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Irish Open (golf) audience comes from United States.

Worldwide audience distribution share by country for Irish Open (golf)
CountryShare
United States30.6%
United Kingdom23.1%
Ireland16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish Open (golf) audience in United States is strongest.

Fig. 05

Top regions by affinity

Irish Open (golf) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~8K2.36×
02Connecticut~3K1.79×
03Vermont<1K1.65×
04New Hampshire~1K1.60×
05Rhode Island<1K1.50×
06Maine<1K1.47×
07New York~10K1.27×
08North Carolina~6K1.18×
09Illinois~7K1.17×
10Colorado~3K1.15×
11Montana<1K1.15×
12South Carolina~3K1.13×
13Washington, District of Columbia<1K1.09×
14South Dakota<1K1.07×
15Pennsylvania~6K1.05×
16New Jersey~5K1.05×
17North Dakota<1K1.05×
18Minnesota~3K1.02×
19Delaware<1K1.02×
20Iowa~1K0.99×
21Nebraska<1K0.99×
22Ohio~5K0.97×
23Indiana~3K0.97×
24Michigan~5K0.96×
25West Virginia<1K0.96×
26Tennessee~3K0.94×
27Idaho<1K0.94×
28Alaska<1K0.94×
29Wisconsin~3K0.93×
30Kentucky~2K0.91×
31Oregon~2K0.91×
32Virginia~4K0.89×
33Florida~10K0.87×
34Kansas~1K0.85×
35Washington~3K0.84×
36Hawaii<1K0.84×
37Arizona~3K0.82×
38Mississippi~1K0.81×
39New Mexico<1K0.81×
40Maryland~2K0.79×
41Utah~1K0.77×
42Arkansas~1K0.77×
43Nevada~1K0.75×
44Missouri~2K0.72×
45Oklahoma~1K0.71×
46Georgia~4K0.70×
47Alabama~2K0.70×
48Louisiana~2K0.69×
49California~10K0.60×
50Texas~8K0.49×
Fig. 06

Affinity by region

Affinity by region — Irish Open (golf), United States
0.49×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irish Open (golf) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irish Open (golf) audience
#·InterestCategoryAffinity×
01World Cup (men's golf)Sports513.33×
02Justin RoseSports177.41×
03Marie Callender'sFood & Beverages78.53×
04Indoor golfSports47.86×
05Brooks KoepkaSports43.32×
06Pebble Beach Golf LinksSports27.05×
07The Players ChampionshipSports26.88×
08Phil MickelsonSports21.29×
09TopGolfSports20.45×
10LPGASports20.03×
11Jack NicklausSports17.39×
12Masters TournamentSports14.99×
13Ryder CupSports12.81×
14Rory McIlroySports9.31×
15Tiger WoodsSports8.94×
16FedExBusiness & Career7.96×
17The Open ChampionshipSports6.80×
18PGA TourSports4.63×
19CVS PharmacyShopping4.44×
20WalgreensShopping3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish Open (golf) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish Open (golf) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.34×
PatriotismCONSERVATISM1.80×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish Open (golf) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irish Open (golf) have in United States?

Irish Open (golf) has an estimated audience of 180,196 people in United States, concentrated in New York and California.

02

What is the gender split and age of Irish Open (golf) fans?

29.5% of Irish Open (golf) fans are female, 70.5% are male, with an average age of 38.3 years.

03

Which brands do Irish Open (golf) fans like most?

Irish Open (golf) fans show strongest brand affinity for Justin Rose (177.41×), Marie Callender's (78.53×), and World Cup (men's golf) (513.33×) over the country average.

04

Where do Irish Open (golf) fans live in United States?

Irish Open (golf) fans in United States are most concentrated in New York (reach ~10K), California (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Irish Open (golf) fans also like?

Beyond Irish Open (golf) itself, the audience over-indexes on Marie Callender's (78.53×), World Cup (men's golf) (513.33×), Masters Tournament (14.99×), and Brooks Koepka (43.32×) compared to the United States average.

Appendix

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See Irish Open (golf) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Open (golf). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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