Rascasse Audience Intelligence

Victoria and Albert Museum Audience in United States

A data profile of the people who buy, follow and care about Victoria and Albert Museum in United States — modelled from more than twelve digital signal sources. Victoria and Albert Museum has an estimated audience of 1,238,409 people in United States.

#20among Museum in United States#1754among POI in United States#202in Arts & Culture

The average Victoria and Albert Museum fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria and Albert Museum profile in United States.

Audience size
1.2M
in United States
Gender
61.0%♀
39.0% male
Age
38.2
average years
Country rank
#20388
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria and Albert Museum fans

61.0% are female, 39.0% are male, average age 38.2.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Victoria and Albert Museum audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.2
Estimated audience size1,238,409
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Victoria and Albert Museum audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Victoria and Albert Museum audience comes from United States.

Worldwide audience distribution share by country for Victoria and Albert Museum
CountryShare
United Kingdom28.3%
United States10.7%
Spain5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria and Albert Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Victoria and Albert Museum fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.81×
02New York~200K2.17×
03Massachusetts~50K2.10×
04Vermont~3K1.55×
05Maine~7K1.49×
06Connecticut~20K1.48×
07Rhode Island~6K1.41×
08California~200K1.40×
09Washington~30K1.40×
10Virginia~40K1.34×
11Oregon~20K1.30×
12New Jersey~40K1.25×
13New Hampshire~6K1.20×
14Illinois~50K1.18×
15Maryland~20K1.16×
16Utah~10K1.16×
17Colorado~20K1.15×
18Pennsylvania~40K1.03×
19Georgia~40K1.01×
20Delaware~3K1.00×
21Minnesota~20K0.95×
22North Carolina~30K0.92×
23Florida~70K0.88×
24Tennessee~20K0.88×
25Idaho~5K0.86×
26Hawaii~5K0.85×
27New Mexico~5K0.83×
28Alaska~2K0.83×
29Wisconsin~20K0.82×
30Montana~3K0.82×
31Texas~90K0.80×
32North Dakota~2K0.80×
33South Carolina~10K0.79×
34Missouri~20K0.78×
35South Dakota~2K0.77×
36Kansas~7K0.76×
37Ohio~30K0.75×
38Arizona~20K0.74×
39Louisiana~10K0.74×
40Kentucky~10K0.72×
41Arkansas~7K0.72×
42Nebraska~4K0.71×
43Iowa~7K0.70×
44West Virginia~4K0.70×
45Alabama~10K0.69×
46Nevada~8K0.68×
47Michigan~20K0.67×
48Mississippi~7K0.65×
49Indiana~10K0.64×
50Oklahoma~9K0.64×
Fig. 06

Affinity by region

Affinity by region — Victoria and Albert Museum, United States
0.64×1.00×3.81×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria and Albert Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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