Rascasse Audience Intelligence

Drag Illustrated Audience in United States

A data profile of the people who buy, follow and care about Drag Illustrated in United States — modelled from more than twelve digital signal sources. Drag Illustrated has an estimated audience of 264,424 people in United States.

#1733among Website / Newspaper / Magazine in United States#465in Internet & Social Media

The average Drag Illustrated fan in United States is 35.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, California.

Top brand affinities include Solar energy, Kyle Busch, Ken Block, with strongest over-indexing on Solar energy (8.82× the country average).

Demographically, the Drag Illustrated audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drag Illustrated fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drag Illustrated profile in United States.

Audience size
264K
in United States
Gender
11.4%♀
88.6% male
Age
35.7
average years
Country rank
#51458
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Drag Illustrated

11.4% are female, 88.6% are male, average age 35.7.

Fig. 02

Gender split

11.4%
Female
88.6%
Male
Demographic split for Drag Illustrated audience in United States
MetricValue
Female11.4%
Male88.6%
Average age35.7
Estimated audience size264,424
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Drag Illustrated audience in United States
Age bracketShare%
16-1936%
20-2916%
30-3912%
40-4915%
50+21%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Drag Illustrated audience comes from United States.

Worldwide audience distribution share by country for Drag Illustrated
CountryShare
United States94.0%
Canada4.3%
Brazil1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drag Illustrated audience in United States is strongest.

Fig. 05

Top regions by affinity

Drag Illustrated fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~20K2.82×
02Iowa~5K2.31×
03Minnesota~7K1.94×
04Ohio~10K1.59×
05Florida~20K1.39×
06Virginia~8K1.30×
07South Carolina~5K1.26×
08Arizona~7K1.24×
09Tennessee~7K1.24×
10Indiana~6K1.22×
11Connecticut~3K1.20×
12Michigan~8K1.16×
13Alabama~4K1.16×
14Mississippi~2K1.15×
15Illinois~10K1.14×
16Missouri~5K1.14×
17Oklahoma~3K1.09×
18Montana<1K1.09×
19Maryland~5K1.07×
20West Virginia~1K1.07×
21North Dakota<1K1.04×
22South Dakota<1K1.03×
23Alaska<1K1.03×
24Vermont<1K1.03×
25Arkansas~2K0.98×
26Kentucky~3K0.97×
27Louisiana~3K0.96×
28Delaware<1K0.96×
29Nebraska~1K0.95×
30Rhode Island<1K0.94×
31Hawaii~1K0.93×
32Maine<1K0.93×
33Pennsylvania~8K0.92×
34New Hampshire<1K0.92×
35Idaho~1K0.91×
36New Mexico~1K0.91×
37Washington, District of Columbia<1K0.91×
38Georgia~7K0.90×
39Washington~5K0.88×
40New Jersey~6K0.87×
41Wisconsin~3K0.87×
42Kansas~2K0.87×
43Nevada~2K0.84×
44Utah~2K0.84×
45Oregon~2K0.83×
46Colorado~3K0.78×
47Massachusetts~4K0.72×
48Texas~10K0.58×
49New York~8K0.53×
50California~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Drag Illustrated, United States
0.47×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drag Illustrated audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drag Illustrated audience
#·InterestCategoryAffinity×
01Ken BlockSports38.88×
02SuperchargerCars & Mobility14.33×
03Washington NationalsSports13.37×
04HeadlampCars & Mobility12.62×
05Dodge ChargerCars & Mobility11.48×
06Radio-controlled carKids & Family10.53×
07Auto showCars & Mobility10.00×
08Car and DriverCars & Mobility9.04×
09Sandra BullockMovies & TV8.97×
10Solar energyHome & Garden8.82×
11MotorboatCars & Mobility8.64×
12Kyle BuschSports8.62×
13Antique carCars & Mobility8.04×
14Automobile repair shopCars & Mobility7.84×
15TramCars & Mobility7.56×
16Racing gamesGames6.86×
17Discount TireShopping6.14×
18NASCARSports6.02×
19FedExBusiness & Career4.87×
20AutoZoneCars & Mobility4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drag Illustrated audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drag Illustrated audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Convenience OrientationPREMIUM2.31×
Risk AppetiteTHRILL2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drag Illustrated audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Design AffinityPREMIUM0.53×
Healthy LifestyleBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drag Illustrated have in United States?

Drag Illustrated has an estimated audience of 264,424 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Drag Illustrated fans?

11.4% of Drag Illustrated fans are female, 88.6% are male, with an average age of 35.7 years.

03

Which brands do Drag Illustrated fans like most?

Drag Illustrated fans show strongest brand affinity for Solar energy (8.82×), Kyle Busch (8.62×), and Ken Block (38.88×) over the country average.

04

Where do Drag Illustrated fans live in United States?

Drag Illustrated fans in United States are most concentrated in Florida (reach ~20K), North Carolina (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Drag Illustrated fans also like?

Beyond Drag Illustrated itself, the audience over-indexes on Kyle Busch (8.62×), Ken Block (38.88×), AutoZone (4.59×), and Discount Tire (6.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Drag Illustrated audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drag Illustrated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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