Drag Illustrated Audience in United States

Drag Illustrated has an estimated audience of 263,468 people in United States. 11.4% are female, 88.6% are male, average age 35.7. Top regions: North Carolina, Florida, Ohio. Top brand affinities: Enterprise Rent-A-Car, Autism Awareness, Diabetes mellitus awareness, Google Maps, Microblogging.

The average Drag Illustrated fan in United States is 35.7 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Ohio. Top brand affinities include Enterprise Rent-A-Car, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Enterprise Rent-A-Car (15.01× the country average). Demographically, the Drag Illustrated audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Drag Illustrated fans

Demographic split for Drag Illustrated audience in United States
MetricValue
Female11.4%
Male88.6%
Average age35.7
Estimated audience size263,468

Audience persona

The typical Drag Illustrated fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Drag Illustrated in United States
RegionReachAffinity
North Carolina27,8673.52×
Florida23,6401.33×
Ohio13,9571.72×
Texas11,5320.51×
Illinois11,1431.27×
California8,3160.29×
Arizona8,2101.53×
Georgia7,5090.93×
Iowa7,1253.28×
Virginia7,0201.09×
Pennsylvania6,4980.73×
Missouri6,2081.46×
Indiana6,1791.28×
Tennessee6,0891.15×
South Carolina5,9271.5×
Michigan5,9090.86×
Alabama4,9501.34×
New York4,7430.32×
Minnesota4,7311.25×
New Jersey4,6940.7×
Connecticut4,2801.62×
Washington3,5200.67×
Maryland3,3470.74×
Kentucky2,7830.84×
Oklahoma2,6970.92×
Mississippi2,5741.19×
Wisconsin2,4360.61×
Colorado2,3250.56×
Louisiana1,9520.57×
Arkansas1,8830.87×
Massachusetts1,3110.25×
Nebraska1,2610.95×
Kansas1,0970.53×
Montana9241.26×
Hawaii8820.78×
Nevada8500.33×
Utah8340.35×
West Virginia8120.66×
South Dakota7511.23×
Alaska7481.33×
North Dakota7321.35×
Idaho6930.52×
Oregon6910.23×
New Mexico6520.49×
New Hampshire6180.6×
Wyoming6071.55×
Rhode Island5970.71×
Maine5960.63×
Vermont5871.27×
Delaware5340.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drag Illustrated audience
BrandAffinityCategory
Enterprise Rent-A-Car15.01×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps5.87×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
DraftKings20.29×Sports
Honda Motorcycles22.06×Cars & Mobility
CarGurus7.23×Cars & Mobility
Income tax13.19×Business & Career
Subwoofer21.99×Technology & Electronics
Honda Accord14.59×Cars & Mobility
Indeed.com4.06×Business & Career
Auto show8.47×Cars & Mobility
Apple Store6.6×Shopping
Discount Tire5.09×Shopping
StubHub7.35×Travel & Leisure
Ken Block27.61×Sports
Vin Diesel12.35×Movies & TV
Diesel engine7.04×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drag Illustrated audience
TraitClusterScore
PatriotismCONSERVATISM1.61
Risk AppetiteTHRILL1.58
Need for SecurityCONSERVATISM1.55
IndividualismJOY1.27
DIY MentalityTHRILL1.27
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Drag Illustrated
CountryShare
United States93.1%
Canada4.2%
Brazil1.4%

See Drag Illustrated audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Drag Illustrated have in United States?

Drag Illustrated has an estimated audience of 263,468 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Drag Illustrated fans?

11.4% of Drag Illustrated fans are female, 88.6% are male, with an average age of 35.7 years.

Which brands do Drag Illustrated fans like most?

Drag Illustrated fans show strongest brand affinity for Enterprise Rent-A-Car (15.01×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Drag Illustrated fans live in United States?

Drag Illustrated fans in United States are most concentrated in North Carolina (reach 27,867), Florida (reach 23,640), and Ohio (reach 13,957). These three regions account for the largest share of the active audience.

What other brands do Drag Illustrated fans also like?

Beyond Drag Illustrated itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Google Maps (5.87×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drag Illustrated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.