Nissan 350Z Audience in United States

Nissan 350Z has an estimated audience of 1,383,229 people in United States. 15.4% are female, 84.6% are male, average age 27.0. Top regions: California, Texas, Florida. Top brand affinities: Toyota Supra, Mazda MX-5, Subaru Impreza, Lewis Hamilton, Porsche 911.

The average Nissan 350Z fan in United States is 27.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toyota Supra, Mazda MX-5, Subaru Impreza, with strongest over-indexing on Toyota Supra (37.95× the country average). Demographically, the Nissan 350Z audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Nissan 350Z fans

Demographic split for Nissan 350Z audience in United States
MetricValue
Female15.4%
Male84.6%
Average age27.0
Estimated audience size1,383,229

Audience persona

The typical Nissan 350Z fan in United States is more male, around 27.0 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Supra.

Top regions in United States

Top regions ranked by reach for Nissan 350Z in United States
RegionReachAffinity
California203,1031.34×
Texas149,3731.26×
Florida116,7741.25×
New York60,2950.78×
Georgia53,3041.25×
Illinois52,3471.14×
North Carolina50,3261.21×
Pennsylvania41,6500.89×
Ohio39,8120.93×
Arizona37,2321.32×
Washington34,9671.26×
New Jersey33,4450.95×
Virginia33,2950.99×
Tennessee32,8101.18×
Indiana30,4371.2×
Michigan30,2430.84×
Missouri25,5771.15×
Colorado23,0901.06×
Massachusetts22,1840.81×
Maryland21,8860.92×
South Carolina21,5141.03×
Alabama21,2041.1×
Oklahoma18,6161.21×
Kentucky18,5601.07×
Oregon17,9201.13×
Nevada16,9211.26×
Louisiana16,7320.94×
Wisconsin16,6810.8×
Minnesota16,3010.82×
Utah14,7941.19×
Kansas13,1421.21×
Arkansas13,0631.15×
Connecticut12,9500.93×
Iowa10,9590.96×
Mississippi10,0310.88×
New Mexico8,3541.2×
Idaho8,2391.19×
Nebraska7,2501.05×
West Virginia5,9090.92×
Hawaii5,3820.91×
New Hampshire4,1930.77×
Rhode Island3,6100.82×
Maine3,5670.72×
Delaware3,1510.83×
Montana2,9770.78×
Washington, District of Columbia2,6840.65×
South Dakota2,5870.81×
North Dakota2,5080.88×
Alaska1,9700.67×
Wyoming1,6900.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan 350Z audience
BrandAffinityCategory
Toyota Supra37.95×Cars & Mobility
Mazda MX-554.35×Cars & Mobility
Subaru Impreza30.77×Cars & Mobility
Lewis Hamilton19.19×Sports
Porsche 91122.11×Cars & Mobility
AutoZone5.19×Cars & Mobility
Carcare12.73×Cars & Mobility
Hatchback10.72×Cars & Mobility
Rick and Morty8.73×Movies & TV
Family car12.27×Cars & Mobility
Houston Astros9.46×Sports
Subaru9.35×Cars & Mobility
Auto show10.57×Cars & Mobility
Antique car9.9×Cars & Mobility
Advance Auto Parts6.31×Cars & Mobility
Electric motorcycles and scooters11.46×Cars & Mobility
O'Reilly Auto Parts6.1×Cars & Mobility
Coupé11.17×Cars & Mobility
Los Angeles Dodgers6.64×Sports
Cyberpunk 207717.44×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan 350Z audience
TraitClusterScore
Family OrientationCONSERVATISM2.79
Early Adopter MentalityPOWER1.98
LGBTQ+ IdentityOPEN1.87
Luxury OrientationPREMIUM1.83
Sports ActivityPOWER1.4
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Nissan 350Z
CountryShare
United States38.7%
Japan5.9%
Mexico5.2%

See Nissan 350Z audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Nissan 350Z have in United States?

Nissan 350Z has an estimated audience of 1,383,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan 350Z fans?

15.4% of Nissan 350Z fans are female, 84.6% are male, with an average age of 27.0 years.

Which brands do Nissan 350Z fans like most?

Nissan 350Z fans show strongest brand affinity for Toyota Supra (37.95×), Mazda MX-5 (54.35×), and Subaru Impreza (30.77×) over the country average.

Where do Nissan 350Z fans live in United States?

Nissan 350Z fans in United States are most concentrated in California (reach 203,103), Texas (reach 149,373), and Florida (reach 116,774). These three regions account for the largest share of the active audience.

What other brands do Nissan 350Z fans also like?

Beyond Nissan 350Z itself, the audience over-indexes on Mazda MX-5 (54.35×), Subaru Impreza (30.77×), Lewis Hamilton (19.19×), and Porsche 911 (22.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan 350Z. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.