Rascasse Audience Intelligence

Nissan 350Z Audience in United States

A data profile of the people who buy, follow and care about Nissan 350Z in United States — modelled from more than twelve digital signal sources. Nissan 350Z has an estimated audience of 1,368,949 people in United States.

#140among Car Model in United States#615in Cars & Mobility

The average Nissan 350Z fan in United States is 27.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subaru Impreza, Mazda MX-5, Carcare, with strongest over-indexing on Subaru Impreza (65.39× the country average).

Demographically, the Nissan 350Z audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan 350Z fan in United States is more male, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for Subaru Impreza.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan 350Z profile in United States.

Audience size
1.4M
in United States
Gender
15.4%♀
84.6% male
Age
27.0
average years
Country rank
#18984
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan 350Z fans

15.4% are female, 84.6% are male, average age 27.0.

Fig. 02

Gender split

15.4%
Female
84.6%
Male
Demographic split for Nissan 350Z audience in United States
MetricValue
Female15.4%
Male84.6%
Average age27.0
Estimated audience size1,368,949
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Nissan 350Z audience in United States
Age bracketShare%
16-1953%
20-2926%
30-3912%
40-496%
50+3%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Nissan 350Z audience comes from United States.

Worldwide audience distribution share by country for Nissan 350Z
CountryShare
United States38.0%
Japan5.9%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan 350Z audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan 350Z fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K1.26×
02Oklahoma~20K1.25×
03Texas~100K1.24×
04Utah~20K1.23×
05California~200K1.22×
06North Carolina~50K1.21×
07Washington~30K1.20×
08Nevada~20K1.20×
09New Mexico~8K1.19×
10Tennessee~30K1.18×
11Kansas~10K1.18×
12Idaho~8K1.18×
13Florida~100K1.17×
14Indiana~30K1.17×
15Arkansas~10K1.17×
16Georgia~50K1.16×
17Missouri~30K1.14×
18Oregon~20K1.13×
19Kentucky~20K1.12×
20Alabama~20K1.10×
21Illinois~50K1.06×
22Nebraska~7K1.05×
23South Carolina~20K1.03×
24Virginia~30K1.00×
25Colorado~20K1.00×
26West Virginia~6K1.00×
27Iowa~10K0.95×
28South Dakota~3K0.95×
29Ohio~40K0.94×
30North Dakota~3K0.94×
31Louisiana~20K0.93×
32Connecticut~10K0.93×
33New Jersey~30K0.92×
34Pennsylvania~40K0.90×
35Mississippi~10K0.90×
36Delaware~3K0.90×
37Hawaii~5K0.89×
38Maryland~20K0.87×
39Rhode Island~4K0.87×
40Montana~3K0.87×
41Wisconsin~20K0.86×
42Minnesota~20K0.84×
43New Hampshire~5K0.84×
44Michigan~30K0.82×
45Massachusetts~20K0.79×
46Alaska~2K0.78×
47Maine~4K0.76×
48Vermont~2K0.76×
49New York~60K0.74×
50Washington, District of Columbia~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Nissan 350Z, United States
0.67×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan 350Z audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan 350Z audience
#·InterestCategoryAffinity×
01Mazda MX-5Cars & Mobility86.41×
02Honda JazzCars & Mobility79.55×
03Subaru ImprezaCars & Mobility65.39×
04Honda CityCars & Mobility41.21×
05Need for SpeedGames39.17×
06Toyota SupraCars & Mobility25.92×
07The Fast and the FuriousMovies & TV25.92×
08Honda CivicCars & Mobility20.07×
09Subaru ForesterCars & Mobility19.67×
10CarcareCars & Mobility18.98×
11Station wagonCars & Mobility18.81×
12Toyota TacomaCars & Mobility16.46×
13Auto showCars & Mobility16.10×
14Family carCars & Mobility15.46×
15Rick and MortyMovies & TV14.98×
16Antique carCars & Mobility14.85×
17CoupéCars & Mobility14.56×
18HatchbackCars & Mobility14.14×
19AutoZoneCars & Mobility4.74×
20VehiclesCars & Mobility3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan 350Z audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan 350Z audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.25×
Family OrientationCONSERVATISM3.48×
Risk AppetiteTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan 350Z audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.63×
Convenience OrientationPREMIUM0.69×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan 350Z have in United States?

Nissan 350Z has an estimated audience of 1,368,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan 350Z fans?

15.4% of Nissan 350Z fans are female, 84.6% are male, with an average age of 27.0 years.

03

Which brands do Nissan 350Z fans like most?

Nissan 350Z fans show strongest brand affinity for Subaru Impreza (65.39×), Mazda MX-5 (86.41×), and Carcare (18.98×) over the country average.

04

Where do Nissan 350Z fans live in United States?

Nissan 350Z fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan 350Z fans also like?

Beyond Nissan 350Z itself, the audience over-indexes on Mazda MX-5 (86.41×), Carcare (18.98×), Need for Speed (39.17×), and Rick and Morty (14.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Nissan 350Z audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan 350Z. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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