The Fast and the Furious Audience in United States

The Fast and the Furious logo

The Fast and the Furious has an estimated audience of 1,615,561 people in United States. 32.6% are female, 67.4% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Formula Drift, Nissan Skyline, Harmonica, MLB.com, Nissan 350Z.

The average The Fast and the Furious fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Formula Drift, Nissan Skyline, Harmonica, with strongest over-indexing on Formula Drift (25.52× the country average). Demographically, the The Fast and the Furious audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Fast and the Furious fans

Demographic split for The Fast and the Furious audience in United States
MetricValue
Female32.6%
Male67.4%
Average age30.5
Estimated audience size1,615,561

Audience persona

The typical The Fast and the Furious fan in United States is more male, around 30.5 years old, with strong Risk Appetite tendencies and a notable affinity for Formula Drift.

Top regions in United States

Top regions ranked by reach for The Fast and the Furious in United States
RegionReachAffinity
California224,3981.26×
Texas152,2941.1×
Florida99,5390.91×
New York73,4680.81×
Illinois53,8221×
Georgia51,2981.03×
Pennsylvania51,0630.94×
North Carolina50,2221.03×
Ohio45,0690.91×
Michigan39,5460.94×
Virginia36,6150.93×
Arizona36,5451.11×
Tennessee35,4461.09×
Washington35,3031.09×
New Jersey33,6090.82×
Indiana31,4041.06×
Oklahoma28,1211.57×
Colorado27,8501.09×
Missouri27,8491.07×
Massachusetts25,0430.79×
South Carolina24,6101.01×
Wisconsin23,7230.98×
Maryland23,2810.84×
Alabama22,5291×
Louisiana22,0531.06×
Kentucky22,0031.09×
Minnesota21,0400.91×
Oregon21,0241.14×
Nevada18,6341.19×
Utah17,5631.21×
Connecticut14,8460.92×
Mississippi14,3861.08×
Arkansas13,9921.05×
Iowa13,9601.05×
Kansas13,9481.1×
New Mexico11,0521.36×
Idaho9,6911.2×
Nebraska8,7971.09×
West Virginia6,9620.93×
Hawaii6,5480.94×
New Hampshire5,2720.83×
Maine4,8840.84×
Montana4,4090.98×
Rhode Island4,3990.86×
South Dakota3,5160.94×
Delaware3,3560.75×
Washington, District of Columbia3,1080.64×
North Dakota3,0810.93×
Alaska3,0650.89×
Vermont2,3630.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Fast and the Furious audience
BrandAffinityCategory
Formula Drift25.52×Sports
Nissan Skyline22.8×Cars & Mobility
Harmonica10.09×Music & Radio
MLB.com7.78×Sports
Nissan 350Z25.92×Cars & Mobility
Freestyle Motocross11.67×Sports
Honda Civic Type R25.21×Cars & Mobility
Toyota Supra13.75×Cars & Mobility
Bass fishing5.93×Sports
Mazda RX-722.56×Cars & Mobility
Muscle car5.47×Cars & Mobility
Nissan GT-R12.04×Cars & Mobility
Japanese domestic market13.8×Politics & Society
Drag racing6.06×Cars & Mobility
Forza Horizon19.17×Games
JDM Cars22.7×Cars & Mobility
Gothic fashion6.89×Fashion & Accessoires
Cabela's4.69×Sports
USA Baseball9.17×Sports
Nissan Skyline GT-R21.21×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Fast and the Furious audience
TraitClusterScore
Risk AppetiteTHRILL1.53
Early Adopter MentalityPOWER1.52
LGBTQ+ IdentityOPEN1.44
Family OrientationCONSERVATISM1.39
Luxury OrientationPREMIUM1.24
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for The Fast and the Furious
CountryShare
United States17.2%
France5.4%
China5.1%

See The Fast and the Furious audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Fast and the Furious have in United States?

The Fast and the Furious has an estimated audience of 1,615,561 people in United States, concentrated in California and Texas.

What is the gender split and age of The Fast and the Furious fans?

32.6% of The Fast and the Furious fans are female, 67.4% are male, with an average age of 30.5 years.

Which brands do The Fast and the Furious fans like most?

The Fast and the Furious fans show strongest brand affinity for Formula Drift (25.52×), Nissan Skyline (22.8×), and Harmonica (10.09×) over the country average.

Where do The Fast and the Furious fans live in United States?

The Fast and the Furious fans in United States are most concentrated in California (reach 224,398), Texas (reach 152,294), and Florida (reach 99,539). These three regions account for the largest share of the active audience.

What other brands do The Fast and the Furious fans also like?

Beyond The Fast and the Furious itself, the audience over-indexes on Nissan Skyline (22.8×), Harmonica (10.09×), MLB.com (7.78×), and Nissan 350Z (25.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fast and the Furious. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.