Rascasse Audience Intelligence

The Fast and the Furious Audience in United States

A data profile of the people who buy, follow and care about The Fast and the Furious in United States — modelled from more than twelve digital signal sources. The Fast and the Furious has an estimated audience of 1,623,813 people in United States.

#33among Action in United States#1106among Movie / TV Show / Series in United States#2733in Movies & TV

The average The Fast and the Furious fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Formula Drift, Nissan Skyline, Harmonica, with strongest over-indexing on Formula Drift (25.52× the country average).

Demographically, the The Fast and the Furious audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Fast and the Furious fan in United States is more male, around 30.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Formula Drift.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Fast and the Furious profile in United States.

Audience size
1.6M
in United States
Gender
32.6%♀
67.4% male
Age
30.5
average years
Country rank
#16722
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Fast and the Furious viewers

32.6% are female, 67.4% are male, average age 30.5.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for The Fast and the Furious audience in United States
MetricValue
Female32.6%
Male67.4%
Average age30.5
Estimated audience size1,623,813
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the The Fast and the Furious audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3918%
40-4913%
50+4%
Fig. 04

Worldwide distribution

16.0%

of the worldwide The Fast and the Furious audience comes from United States.

Worldwide audience distribution share by country for The Fast and the Furious
CountryShare
United States16.0%
France8.5%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Fast and the Furious audience in United States is strongest.

Fig. 05

Top regions by affinity

The Fast and the Furious fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.37×
02New Mexico~10K1.27×
03California~200K1.23×
04Idaho~10K1.19×
05Utah~20K1.18×
06Nevada~20K1.15×
07Arizona~40K1.14×
08Oregon~20K1.13×
09Kansas~10K1.10×
10Kentucky~20K1.09×
11Mississippi~10K1.09×
12Washington~30K1.08×
13South Dakota~4K1.07×
14Texas~100K1.06×
15Tennessee~30K1.06×
16Missouri~30K1.06×
17Colorado~30K1.06×
18Arkansas~10K1.06×
19Iowa~10K1.06×
20Nebraska~9K1.06×
21Indiana~30K1.04×
22North Dakota~3K1.04×
23Louisiana~20K1.03×
24Montana~5K1.02×
25Alabama~20K1.01×
26Wisconsin~20K0.99×
27South Carolina~20K0.99×
28West Virginia~7K0.99×
29Alaska~3K0.99×
30North Carolina~50K0.97×
31Georgia~50K0.96×
32Illinois~50K0.94×
33Minnesota~20K0.94×
34Rhode Island~5K0.94×
35Michigan~40K0.93×
36Hawaii~6K0.93×
37New Hampshire~6K0.93×
38Connecticut~10K0.92×
39Maine~5K0.92×
40Ohio~50K0.91×
41Vermont~3K0.90×
42Virginia~40K0.89×
43Delaware~4K0.87×
44Florida~90K0.86×
45Pennsylvania~50K0.86×
46Maryland~20K0.83×
47New Jersey~30K0.80×
48Massachusetts~30K0.79×
49New York~70K0.77×
50Washington, District of Columbia~3K0.72×
Fig. 06

Affinity by region

Affinity by region — The Fast and the Furious, United States
0.72×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Fast and the Furious audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Fast and the Furious audience
#·InterestCategoryAffinity×
01Nissan 350ZCars & Mobility25.92×
02Formula DriftSports25.52×
03Honda Civic Type RCars & Mobility25.21×
04Nissan SkylineCars & Mobility22.80×
05JDM CarsCars & Mobility22.70×
06Mazda RX-7Cars & Mobility22.56×
07Nissan Skyline GT-RCars & Mobility21.21×
08Forza HorizonGames19.17×
09Japanese domestic marketPolitics & Society13.80×
10Toyota SupraCars & Mobility13.75×
11Nissan GT-RCars & Mobility12.04×
12Freestyle MotocrossSports11.67×
13HarmonicaMusic & Radio10.09×
14USA BaseballSports9.17×
15MLB.comSports7.78×
16Gothic fashionFashion & Accessoires6.89×
17Drag racingCars & Mobility6.06×
18Bass fishingSports5.93×
19Muscle carCars & Mobility5.47×
20Cabela'sSports4.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Fast and the Furious audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Fast and the Furious audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.06×
PatriotismCONSERVATISM0.99×
Social Media UsageJOY0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Fast and the Furious audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.43×
IndividualismJOY0.53×
IndulgenceJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Fast and the Furious have in United States?

The Fast and the Furious has an estimated audience of 1,623,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Fast and the Furious viewers?

32.6% of The Fast and the Furious fans are female, 67.4% are male, with an average age of 30.5 years.

03

Which brands do The Fast and the Furious fans like most?

The Fast and the Furious fans show strongest brand affinity for Formula Drift (25.52×), Nissan Skyline (22.8×), and Harmonica (10.09×) over the country average.

04

Where do The Fast and the Furious fans live in United States?

The Fast and the Furious fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Fast and the Furious fans also like?

Beyond The Fast and the Furious itself, the audience over-indexes on Nissan Skyline (22.8×), Harmonica (10.09×), MLB.com (7.78×), and Nissan 350Z (25.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Fast and the Furious. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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