Mazda RX-7 Audience in United States
Mazda RX-7 has an estimated audience of 1,467,852 people in United States. 19.3% are female, 80.7% are male, average age 28.4. Top brand affinities: Toyota Supra, Lewis Hamilton, Mazda MX-5, Porsche 911, Rick and Morty.
Top brand affinities include Toyota Supra, Lewis Hamilton, Mazda MX-5, with strongest over-indexing on Toyota Supra (38.87× the country average). Demographically, the Mazda RX-7 audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda RX-7 fans
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 28.4 |
| Estimated audience size | 1,467,852 |
Audience persona
The typical Mazda RX-7 fan in United States is more male, around 28.4 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Supra.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Supra | 38.87× | Cars & Mobility |
| Lewis Hamilton | 20.19× | Sports |
| Mazda MX-5 | 41.11× | Cars & Mobility |
| Porsche 911 | 21.03× | Cars & Mobility |
| Rick and Morty | 9.52× | Movies & TV |
| Hatchback | 11.3× | Cars & Mobility |
| AutoZone | 5.03× | Cars & Mobility |
| Carcare | 12.5× | Cars & Mobility |
| Family car | 12× | Cars & Mobility |
| Subaru Impreza | 21.82× | Cars & Mobility |
| Antique car | 10.89× | Cars & Mobility |
| Auto show | 10.71× | Cars & Mobility |
| Cyberpunk 2077 | 19.64× | Games |
| Houston Astros | 8.73× | Sports |
| Advance Auto Parts | 6.02× | Cars & Mobility |
| Los Angeles Dodgers | 6.65× | Sports |
| O'Reilly Auto Parts | 5.83× | Cars & Mobility |
| Dungeons & Dragons | 10.42× | Games |
| BMW M4 | 19.35× | Cars & Mobility |
| Coupé | 10.16× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.73 |
| Luxury Orientation | PREMIUM | 2.08 |
| Early Adopter Mentality | POWER | 1.87 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Patriotism | CONSERVATISM | 1.48 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Japan | 8.0% |
| Brazil | 7.7% |
See Mazda RX-7 audiences in other countries
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- Honda Civic (7,442,965)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mazda RX-7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.