Rascasse Audience Intelligence

Mazda RX-7 Audience in United States

A data profile of the people who buy, follow and care about Mazda RX-7 in United States — modelled from more than twelve digital signal sources. Mazda RX-7 has an estimated audience of 1,443,501 people in United States.

#130among Car Model in United States#593in Cars & Mobility

The average Mazda RX-7 fan in United States is 28.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda MX-5, Subaru Impreza, Rick and Morty, with strongest over-indexing on Mazda MX-5 (67.69× the country average).

Demographically, the Mazda RX-7 audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda RX-7 fan in United States is more male, around 28.4 years old, with strong Patriotism tendencies and a notable affinity for Mazda MX-5.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda RX-7 profile in United States.

Audience size
1.4M
in United States
Gender
19.3%♀
80.7% male
Age
28.4
average years
Country rank
#18270
Car Model in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda RX-7 fans

19.3% are female, 80.7% are male, average age 28.4.

Fig. 02

Gender split

19.3%
Female
80.7%
Male
Demographic split for Mazda RX-7 audience in United States
MetricValue
Female19.3%
Male80.7%
Average age28.4
Estimated audience size1,443,501
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Mazda RX-7 audience in United States
Age bracketShare%
16-1950%
20-2924%
30-3913%
40-498%
50+5%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Mazda RX-7 audience comes from United States.

Worldwide audience distribution share by country for Mazda RX-7
CountryShare
United States28.8%
Japan8.1%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda RX-7 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda RX-7 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.47×
02California~200K1.32×
03Washington~40K1.30×
04Texas~200K1.26×
05Idaho~9K1.23×
06Hawaii~8K1.23×
07Arizona~40K1.21×
08Oregon~20K1.19×
09Florida~100K1.18×
10Nevada~20K1.15×
11New Mexico~8K1.15×
12Colorado~30K1.13×
13North Carolina~50K1.11×
14Oklahoma~20K1.08×
15Kansas~10K1.05×
16Nebraska~8K1.04×
17Alaska~3K1.03×
18Georgia~50K1.02×
19Kentucky~20K1.02×
20Arkansas~10K1.02×
21Virginia~40K1.01×
22Tennessee~30K1.01×
23Indiana~30K1.01×
24Connecticut~10K1.00×
25Illinois~50K0.98×
26Missouri~20K0.98×
27Alabama~20K0.97×
28South Carolina~20K0.95×
29West Virginia~6K0.95×
30New Hampshire~6K0.95×
31Montana~4K0.95×
32Pennsylvania~50K0.94×
33New Jersey~30K0.94×
34South Dakota~3K0.93×
35North Dakota~3K0.91×
36Minnesota~20K0.90×
37Rhode Island~4K0.90×
38Massachusetts~30K0.89×
39Ohio~40K0.88×
40Iowa~10K0.88×
41Louisiana~20K0.87×
42Delaware~4K0.87×
43Maryland~20K0.86×
44Wisconsin~20K0.86×
45Vermont~2K0.86×
46Mississippi~10K0.83×
47Maine~4K0.82×
48New York~70K0.80×
49Michigan~30K0.79×
50Washington, District of Columbia~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Mazda RX-7, United States
0.68×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda RX-7 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda RX-7 audience
#·InterestCategoryAffinity×
01Mazda MX-5Cars & Mobility67.69×
02Honda JazzCars & Mobility60.44×
03Subaru ImprezaCars & Mobility48.02×
04Need for SpeedGames31.03×
05Toyota SupraCars & Mobility27.50×
06Rick and MortyMovies & TV16.92×
07CarcareCars & Mobility16.03×
08Station wagonCars & Mobility15.02×
09Toyota TacomaCars & Mobility14.10×
10Antique carCars & Mobility14.05×
11Auto showCars & Mobility14.03×
12Honda CivicCars & Mobility13.92×
13Family carCars & Mobility13.01×
14HatchbackCars & Mobility12.83×
15Anthony JoshuaSports12.69×
16Dungeons & DragonsGames11.18×
17Diesel engineCars & Mobility8.46×
18AutoZoneCars & Mobility4.62×
19VehiclesCars & Mobility3.32×
20Consumer electronicsTechnology & Electronics2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda RX-7 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda RX-7 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.99×
Family OrientationCONSERVATISM2.96×
Risk AppetiteTHRILL2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda RX-7 audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.69×
CreativityOPEN0.71×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda RX-7 have in United States?

Mazda RX-7 has an estimated audience of 1,443,501 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mazda RX-7 fans?

19.3% of Mazda RX-7 fans are female, 80.7% are male, with an average age of 28.4 years.

03

Which brands do Mazda RX-7 fans like most?

Mazda RX-7 fans show strongest brand affinity for Mazda MX-5 (67.69×), Subaru Impreza (48.02×), and Rick and Morty (16.92×) over the country average.

04

Where do Mazda RX-7 fans live in United States?

Mazda RX-7 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda RX-7 fans also like?

Beyond Mazda RX-7 itself, the audience over-indexes on Subaru Impreza (48.02×), Rick and Morty (16.92×), Toyota Supra (27.5×), and Carcare (16.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda RX-7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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