Mazda RX-7 Audience in United States
Mazda RX-7 has an estimated audience of 1,467,852 people in United States. 19.3% are female, 80.7% are male, average age 28.4. Top brand affinities: Pro-Ject, N1 road (South Africa), Urban Outfitters, Combat sport, Product design.
Top brand affinities include Pro-Ject, N1 road (South Africa), Urban Outfitters, with strongest over-indexing on Pro-Ject (8.93× the country average). Demographically, the Mazda RX-7 audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda RX-7 fans
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 28.4 |
| Estimated audience size | 1,467,852 |
Audience persona
The typical Mazda RX-7 fan in United States is more male, around 28.4 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 8.93× | Music & Radio |
| N1 road (South Africa) | 7.59× | Travel & Leisure |
| Urban Outfitters | 2.97× | Shopping |
| Combat sport | 2.44× | Sports |
| Product design | 2.83× | Business & Career |
| Home construction | 1.83× | Home & Garden |
| UK garage | 6.55× | Music & Radio |
| Mother Goose | 21.03× | Literature |
| Hipster | 10.85× | Politics & Society |
| Monogram | 4.28× | Home & Garden |
| Hog Hunting | 3.76× | Sports |
| Acoustic music | 4.98× | Music & Radio |
| Wow! Wow! Wubbzy! | 8.07× | Movies & TV |
| Notre Dame Fighting Irish football | 5.29× | Sports |
| Bridget Jones: The Edge of Reason | 19.64× | Movies & TV |
| Arrietty | 13.7× | Movies & TV |
| ENA (Emergency Nurses Association) | 11.32× | Health |
| Goose (band) | 5.27× | Pets & Animals |
| Naperville, Illinois | 6.57× | Travel & Leisure |
| Life of Pi | 7.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.73 |
| Luxury Orientation | PREMIUM | 2.08 |
| Early Adopter Mentality | POWER | 1.87 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Patriotism | CONSERVATISM | 1.48 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Japan | 8.0% |
| Brazil | 7.7% |
See Mazda RX-7 audiences in other countries
More Cars & Mobility audiences in United States
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- Dodge Ram (8,285,991)
- Jeep Grand Cherokee (8,191,812)
- Honda Civic (7,442,965)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mazda RX-7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.