Rascasse Audience Intelligence

Mazda RX-7 Audience in Germany

A data profile of the people who buy, follow and care about Mazda RX-7 in Germany — modelled from more than twelve digital signal sources. Mazda RX-7 has an estimated audience of 286,428 people in Germany.

#278among Car Model in Germany#783in Cars & Mobility

The average Mazda RX-7 fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Automobile repair shop, Tesla Motors, Hyundai, with strongest over-indexing on Automobile repair shop (17.75× the country average).

Demographically, the Mazda RX-7 audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mazda RX-7 fan in Germany is balanced, around 30.1 years old, with strong Quality Awareness tendencies and a notable affinity for Automobile repair shop.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda RX-7 profile in Germany.

Audience size
286K
in Germany
Gender
50.7%♀
49.3% male
Age
30.1
average years
Country rank
#17936
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda RX-7 fans

50.7% are female, 49.3% are male, average age 30.1.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Mazda RX-7 audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age30.1
Estimated audience size286,428
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Mazda RX-7 audience in Germany
Age bracketShare%
16-1948%
20-2921%
30-3912%
40-4910%
50+9%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Mazda RX-7 audience comes from Germany.

Worldwide audience distribution share by country for Mazda RX-7
CountryShare
United States28.8%
Japan8.1%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda RX-7 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mazda RX-7 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.13×
02Baden-Württemberg~40K1.11×
03Nordrhein-Westfalen~70K1.09×
04Sachsen~20K1.09×
05Niedersachsen~30K1.07×
06Thüringen~8K1.07×
07Hessen~20K1.06×
08Rheinland-Pfalz~20K1.03×
09Saarland~4K1.02×
10Brandenburg~9K1.01×
11Sachsen-Anhalt~8K0.99×
12Mecklenburg-Vorpommern~5K0.95×
13Schleswig-Holstein~10K0.91×
14Hamburg~6K0.90×
15Bremen~2K0.86×
16Berlin~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Mazda RX-7, Germany
0.78×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda RX-7 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda RX-7 audience
#·InterestCategoryAffinity×
01Opel AdamCars & Mobility37.06×
02BuickCars & Mobility35.92×
03Ford FiestaCars & Mobility23.44×
04Automobile DaciaCars & Mobility23.44×
05Opel InsigniaCars & Mobility22.63×
06Subcompact carCars & Mobility20.94×
07Automobile repair shopCars & Mobility17.75×
08SubaruCars & Mobility14.44×
09Tesla MotorsCars & Mobility13.39×
10HyundaiCars & Mobility10.98×
11Cultural heritagePolitics & Society9.99×
12CitroënCars & Mobility9.69×
13Vintage carCars & Mobility9.40×
14PeugeotCars & Mobility9.38×
15VolvoCars & Mobility8.88×
16Motorcycle helmetCars & Mobility8.35×
17MazdaCars & Mobility7.75×
18Used carCars & Mobility7.00×
19CarcareCars & Mobility6.53×
20HatchbackCars & Mobility6.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda RX-7 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda RX-7 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.51×
Risk AppetiteTHRILL2.03×
Early Adopter MentalityPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda RX-7 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Design AffinityPREMIUM0.67×
Convenience OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda RX-7 have in Germany?

Mazda RX-7 has an estimated audience of 286,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mazda RX-7 fans?

50.7% of Mazda RX-7 fans are female, 49.3% are male, with an average age of 30.1 years.

03

Which brands do Mazda RX-7 fans like most?

Mazda RX-7 fans show strongest brand affinity for Automobile repair shop (17.75×), Tesla Motors (13.39×), and Hyundai (10.98×) over the country average.

04

Where do Mazda RX-7 fans live in Germany?

Mazda RX-7 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda RX-7 fans also like?

Beyond Mazda RX-7 itself, the audience over-indexes on Tesla Motors (13.39×), Hyundai (10.98×), Ford Fiesta (23.44×), and Subcompact car (20.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Mazda RX-7 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mazda RX-7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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