Mazda RX-7 Audience in Germany
Mazda RX-7 has an estimated audience of 295,960 people in Germany. 50.7% are female, 49.3% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israeli cuisine, Underarm hair, CAC 40, My Name Is Khan, Unique Gifts.
The average Mazda RX-7 fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israeli cuisine, Underarm hair, CAC 40, with strongest over-indexing on Israeli cuisine (15.36× the country average). Demographically, the Mazda RX-7 audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda RX-7 fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 30.1 |
| Estimated audience size | 295,960 |
Audience persona
The typical Mazda RX-7 fan in Germany is balanced, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israeli cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,312 | 1.1× |
| Bayern | 55,586 | 1.17× |
| Baden-Württemberg | 45,793 | 1.13× |
| Niedersachsen | 30,973 | 1.08× |
| Hessen | 24,438 | 1.08× |
| Rheinland-Pfalz | 16,201 | 1.09× |
| Sachsen | 16,119 | 1.11× |
| Berlin | 10,587 | 0.8× |
| Schleswig-Holstein | 9,358 | 0.88× |
| Brandenburg | 9,308 | 1.01× |
| Thüringen | 7,952 | 1.05× |
| Sachsen-Anhalt | 7,428 | 0.97× |
| Hamburg | 6,075 | 0.91× |
| Mecklenburg-Vorpommern | 4,955 | 0.88× |
| Saarland | 3,711 | 1.02× |
| Bremen | 1,793 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israeli cuisine | 15.36× | Food & Beverages |
| Underarm hair | 17.81× | Beauty & Wellness |
| CAC 40 | 2.62× | Business & Career |
| My Name Is Khan | 29.99× | Movies & TV |
| Unique Gifts | 2.09× | Shopping |
| Gil Ofarim | 1.9× | Music & Radio |
| Digital literacy | 35.63× | Internet & Social Media |
| The Perks of Being a Wallflower (film) | 10.17× | Movies & TV |
| Pumuckl | 8.2× | Movies & TV |
| Goose (band) | 11.38× | Pets & Animals |
| Metamorphoses | 4.06× | Literature |
| Harvard School of Dental Medicine | 12.64× | Business & Career |
| Alsancak | 27.53× | |
| Birthday Gifts | 1.93× | Kids & Family |
| Academy Award for Best Original Score | 10.8× | Movies & TV |
| Progressive rock | 1.64× | Music & Radio |
| Apostrophe | 5.22× | Literature |
| Hipster | 7.63× | Politics & Society |
| Hammock camping | 7.17× | Travel & Leisure |
| I-Witness | 10.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.84 |
| Family Orientation | CONSERVATISM | 1.56 |
| Quality Awareness | PREMIUM | 1.35 |
| Luxury Orientation | PREMIUM | 1.35 |
| Patriotism | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Japan | 8.0% |
| Brazil | 7.7% |
See Mazda RX-7 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Mazda RX-7 have in Germany?
Mazda RX-7 has an estimated audience of 295,960 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda RX-7 fans?
50.7% of Mazda RX-7 fans are female, 49.3% are male, with an average age of 30.1 years.
Which brands do Mazda RX-7 fans like most?
Mazda RX-7 fans show strongest brand affinity for Israeli cuisine (15.36×), Underarm hair (17.81×), and CAC 40 (2.62×) over the country average.
Where do Mazda RX-7 fans live in Germany?
Mazda RX-7 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,312), Bayern (reach 55,586), and Baden-Württemberg (reach 45,793). These three regions account for the largest share of the active audience.
What other brands do Mazda RX-7 fans also like?
Beyond Mazda RX-7 itself, the audience over-indexes on Underarm hair (17.81×), CAC 40 (2.62×), My Name Is Khan (29.99×), and Unique Gifts (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda RX-7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.