Opel Insignia Audience in Germany
Opel Insignia has an estimated audience of 472,891 people in Germany. 38.2% are female, 61.8% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Paul Breitner, City car, Dacia Jogger, Tesla Motors, Kia Picanto.
The average Opel Insignia fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Paul Breitner, City car, Dacia Jogger, with strongest over-indexing on Paul Breitner (44.32× the country average). Demographically, the Opel Insignia audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Opel Insignia fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 37.4 |
| Estimated audience size | 472,891 |
Audience persona
The typical Opel Insignia fan in Germany is more male, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Paul Breitner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,200 | 1.03× |
| Bayern | 77,349 | 1.02× |
| Baden-Württemberg | 64,211 | 1× |
| Niedersachsen | 55,033 | 1.2× |
| Hessen | 38,064 | 1.06× |
| Sachsen | 25,707 | 1.11× |
| Rheinland-Pfalz | 23,867 | 1.01× |
| Schleswig-Holstein | 17,409 | 1.03× |
| Berlin | 16,166 | 0.76× |
| Brandenburg | 14,050 | 0.96× |
| Sachsen-Anhalt | 13,551 | 1.11× |
| Thüringen | 12,561 | 1.04× |
| Hamburg | 11,249 | 1.05× |
| Mecklenburg-Vorpommern | 9,506 | 1.05× |
| Saarland | 4,150 | 0.71× |
| Bremen | 3,536 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paul Breitner | 44.32× | Sports |
| City car | 11.35× | Cars & Mobility |
| Dacia Jogger | 16.27× | Cars & Mobility |
| Tesla Motors | 8.44× | Cars & Mobility |
| Kia Picanto | 24.28× | Cars & Mobility |
| Kia Sorento | 21.16× | Cars & Mobility |
| Hyundai | 7.64× | Cars & Mobility |
| Used car | 5.86× | Cars & Mobility |
| Kia Sportage | 15× | Cars & Mobility |
| Mazda3 | 20.31× | Cars & Mobility |
| Ford Fiesta | 15.59× | Cars & Mobility |
| Mazda CX-5 | 14.85× | Cars & Mobility |
| Subcompact car | 14.35× | Cars & Mobility |
| Hatchback | 6.58× | Cars & Mobility |
| Mazda CX-3 | 22.87× | Cars & Mobility |
| Cadillac Escalade | 25.95× | Cars & Mobility |
| Fuel | 10.19× | Cars & Mobility |
| Automobile Dacia | 16.27× | Cars & Mobility |
| Peugeot | 7.25× | Cars & Mobility |
| Škoda Auto | 4.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.97 |
| Family Orientation | CONSERVATISM | 1.65 |
| Patriotism | CONSERVATISM | 1.52 |
| Early Adopter Mentality | POWER | 1.46 |
| Luxury Orientation | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.2% |
| Poland | 14.7% |
| Spain | 5.1% |
See Opel Insignia audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Opel Insignia have in Germany?
Opel Insignia has an estimated audience of 472,891 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opel Insignia fans?
38.2% of Opel Insignia fans are female, 61.8% are male, with an average age of 37.4 years.
Which brands do Opel Insignia fans like most?
Opel Insignia fans show strongest brand affinity for Paul Breitner (44.32×), City car (11.35×), and Dacia Jogger (16.27×) over the country average.
Where do Opel Insignia fans live in Germany?
Opel Insignia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,200), Bayern (reach 77,349), and Baden-Württemberg (reach 64,211). These three regions account for the largest share of the active audience.
What other brands do Opel Insignia fans also like?
Beyond Opel Insignia itself, the audience over-indexes on City car (11.35×), Dacia Jogger (16.27×), Tesla Motors (8.44×), and Kia Picanto (24.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opel Insignia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.