Rascasse Audience Intelligence

Opel Insignia Audience in Germany

A data profile of the people who buy, follow and care about Opel Insignia in Germany — modelled from more than twelve digital signal sources. Opel Insignia has an estimated audience of 465,975 people in Germany.

#192among Car type in Germany#180among Car Model in Germany#567in Cars & Mobility

The average Opel Insignia fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paul Breitner, City car, Dacia Jogger, with strongest over-indexing on Paul Breitner (44.32× the country average).

Demographically, the Opel Insignia audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Opel Insignia fan in Germany is more male, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Paul Breitner.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opel Insignia profile in Germany.

Audience size
466K
in Germany
Gender
38.2%♀
61.8% male
Age
37.4
average years
Country rank
#12442
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opel Insignia fans

38.2% are female, 61.8% are male, average age 37.4.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Opel Insignia audience in Germany
MetricValue
Female38.2%
Male61.8%
Average age37.4
Estimated audience size465,975
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Opel Insignia audience in Germany
Age bracketShare%
16-1928%
20-2917%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Opel Insignia audience comes from Germany.

Worldwide audience distribution share by country for Opel Insignia
CountryShare
Poland14.6%
Germany14.5%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opel Insignia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Opel Insignia fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.19×
02Sachsen-Anhalt~10K1.13×
03Mecklenburg-Vorpommern~10K1.10×
04Thüringen~10K1.09×
05Sachsen~30K1.08×
06Hessen~40K1.04×
07Schleswig-Holstein~20K1.02×
08Hamburg~10K1.02×
09Nordrhein-Westfalen~100K1.01×
10Rheinland-Pfalz~20K1.01×
11Brandenburg~10K1.01×
12Bayern~80K1.00×
13Baden-Württemberg~60K0.96×
14Bremen~4K0.88×
15Saarland~5K0.79×
16Berlin~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Opel Insignia, Germany
0.72×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opel Insignia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opel Insignia audience
#·InterestCategoryAffinity×
01Paul BreitnerSports44.32×
02Cadillac EscaladeCars & Mobility25.95×
03Kia PicantoCars & Mobility24.28×
04Mazda CX-3Cars & Mobility22.87×
05Kia SorentoCars & Mobility21.16×
06Mazda3Cars & Mobility20.31×
07Dacia JoggerCars & Mobility16.27×
08Automobile DaciaCars & Mobility16.27×
09Ford FiestaCars & Mobility15.59×
10Kia SportageCars & Mobility15.00×
11Mazda CX-5Cars & Mobility14.85×
12Subcompact carCars & Mobility14.35×
13City carCars & Mobility11.35×
14FuelCars & Mobility10.19×
15Tesla MotorsCars & Mobility8.44×
16HyundaiCars & Mobility7.64×
17PeugeotCars & Mobility7.25×
18HatchbackCars & Mobility6.58×
19Used carCars & Mobility5.86×
20Škoda AutoCars & Mobility4.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opel Insignia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opel Insignia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
Early Adopter MentalityPOWER1.29×
Family OrientationCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opel Insignia audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
MindfulnessBALANCE0.70×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opel Insignia have in Germany?

Opel Insignia has an estimated audience of 465,975 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Opel Insignia fans?

38.2% of Opel Insignia fans are female, 61.8% are male, with an average age of 37.4 years.

03

Which brands do Opel Insignia fans like most?

Opel Insignia fans show strongest brand affinity for Paul Breitner (44.32×), City car (11.35×), and Dacia Jogger (16.27×) over the country average.

04

Where do Opel Insignia fans live in Germany?

Opel Insignia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Opel Insignia fans also like?

Beyond Opel Insignia itself, the audience over-indexes on City car (11.35×), Dacia Jogger (16.27×), Tesla Motors (8.44×), and Kia Picanto (24.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Opel Insignia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Opel Insignia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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