Rascasse Audience Intelligence

Paul Breitner Audience in Germany

A data profile of the people who buy, follow and care about Paul Breitner in Germany — modelled from more than twelve digital signal sources. Paul Breitner has an estimated audience of 634,379 people in Germany.

The average Paul Breitner fan in Germany is 47.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Opel Insignia, Tradition, Opel Mokka, with strongest over-indexing on Opel Insignia (44.32× the country average).

Demographically, the Paul Breitner audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paul Breitner fan in Germany is more male, around 47.8 years old, with strong Tradition tendencies and a notable affinity for Opel Insignia.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Breitner profile in Germany.

Audience size
634K
in Germany
Gender
0.0%
100.0% male
Age
47.8
average years
Country rank
#9642
Person in Germany
Fig. 01

Search interest · 12-month trend

+92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Breitner fans

0.0% are female, 100.0% are male, average age 47.8.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Paul Breitner audience in Germany
MetricValue
Female0.0%
Male100.0%
Average age47.8
Estimated audience size634,379
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Paul Breitner audience in Germany
Age bracketShare%
16-190%
20-2911%
30-3921%
40-4937%
50+31%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Paul Breitner audience comes from Germany.

Worldwide audience distribution share by country for Paul Breitner
CountryShare
Germany70.9%
Brazil2.9%
Spain2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Breitner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paul Breitner fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.55×
02Rheinland-Pfalz~30K1.20×
03Saarland~7K1.17×
04Niedersachsen~50K1.12×
05Baden-Württemberg~70K1.08×
06Nordrhein-Westfalen~100K1.07×
07Schleswig-Holstein~20K1.05×
08Hessen~40K1.00×
09Thüringen~10K0.99×
10Sachsen-Anhalt~10K0.91×
11Brandenburg~10K0.86×
12Sachsen~20K0.84×
13Mecklenburg-Vorpommern~8K0.84×
14Bremen~4K0.84×
15Hamburg~9K0.80×
16Berlin~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Paul Breitner, Germany
0.75×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Breitner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Breitner audience
#·InterestCategoryAffinity×
01Opel InsigniaCars & Mobility44.32×
02Opel MokkaCars & Mobility7.81×
03Opel CorsaCars & Mobility6.28×
04Toyota YarisCars & Mobility6.08×
05Ford FiestaCars & Mobility5.75×
06Škoda KodiaqCars & Mobility5.44×
07Dacia DusterCars & Mobility5.40×
08TraditionPolitics & Society4.71×
09City carCars & Mobility3.20×
10Used CarsCars & Mobility2.88×
11Used carCars & Mobility2.74×
12ADACCars & Mobility2.74×
13Car rentalsCars & Mobility2.39×
14Solar energyHome & Garden2.29×
15Efficient energy useTechnology & Electronics2.24×
16AutoScout24Cars & Mobility1.93×
17TransfermarktSports1.85×
18NatureHome & Garden1.84×
19TagesschauMovies & TV1.80×
20EBayShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Breitner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Breitner audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.95×
Need for SecurityCONSERVATISM1.83×
PatriotismCONSERVATISM1.53×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Breitner audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Price SensitivityPREMIUM0.75×
Sports ActivityPOWER0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Paul Breitner have in Germany?

Paul Breitner has an estimated audience of 634,379 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Paul Breitner fans?

0.0% of Paul Breitner fans are female, 100.0% are male, with an average age of 47.8 years.

03

Which brands do Paul Breitner fans like most?

Paul Breitner fans show strongest brand affinity for Opel Insignia (44.32×), Tradition (4.71×), and Opel Mokka (7.81×) over the country average.

04

Where do Paul Breitner fans live in Germany?

Paul Breitner fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Breitner fans also like?

Beyond Paul Breitner itself, the audience over-indexes on Tradition (4.71×), Opel Mokka (7.81×), Tagesschau (1.8×), and Used car (2.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paul Breitner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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