Subaru Impreza Audience in Germany
Subaru Impreza has an estimated audience of 294,235 people in Germany. 21.3% are female, 78.7% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drag racing, Driving, Superman, Auto maintenance, Aftermarket (automotive).
The average Subaru Impreza fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drag racing, Driving, Superman, with strongest over-indexing on Drag racing (10.71× the country average). Demographically, the Subaru Impreza audience skews more male with an average age of 30.8, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Subaru Impreza fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 30.8 |
| Estimated audience size | 294,235 |
Audience persona
The typical Subaru Impreza fan in Germany is more male, around 30.8 years old, with strong DIY Mentality tendencies and a notable affinity for Drag racing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,972 | 1.07× |
| Bayern | 56,193 | 1.19× |
| Baden-Württemberg | 47,637 | 1.19× |
| Niedersachsen | 26,958 | 0.94× |
| Hessen | 25,440 | 1.13× |
| Sachsen | 19,999 | 1.39× |
| Rheinland-Pfalz | 17,452 | 1.18× |
| Berlin | 10,477 | 0.8× |
| Thüringen | 9,662 | 1.29× |
| Schleswig-Holstein | 8,068 | 0.76× |
| Brandenburg | 7,951 | 0.87× |
| Sachsen-Anhalt | 7,030 | 0.92× |
| Hamburg | 5,504 | 0.83× |
| Mecklenburg-Vorpommern | 4,235 | 0.75× |
| Saarland | 4,110 | 1.14× |
| Bremen | 1,382 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drag racing | 10.71× | Cars & Mobility |
| Driving | 6.44× | Cars & Mobility |
| Superman | 5.15× | Movies & TV |
| Auto maintenance | 7.13× | Cars & Mobility |
| Aftermarket (automotive) | 14.59× | Cars & Mobility |
| Extreme sport | 6.4× | Sports |
| TikTok | 2.9× | Internet & Social Media |
| All-terrain vehicle | 7.6× | Cars & Mobility |
| Auto show | 11.64× | Cars & Mobility |
| Vintage car | 8.29× | Cars & Mobility |
| Carcare | 6.48× | Cars & Mobility |
| Toyota Supra | 17.05× | Cars & Mobility |
| Will Ferrell | 22.59× | Movies & TV |
| Max Verstappen | 8.77× | Sports |
| Snapchat | 6.54× | Internet & Social Media |
| Backcountry skiing | 6.83× | Sports |
| Motorcycle accessories | 6.95× | Cars & Mobility |
| Lewis Hamilton | 9.08× | Sports |
| Car wash | 7.48× | Cars & Mobility |
| Sport bike | 5.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Luxury Orientation | PREMIUM | 1.48 |
| Risk Appetite | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.26 |
| Career Orientation | POWER | 1.2 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 5.4% |
| Australia | 5.2% |
See Subaru Impreza audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Subaru Impreza have in Germany?
Subaru Impreza has an estimated audience of 294,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Subaru Impreza fans?
21.3% of Subaru Impreza fans are female, 78.7% are male, with an average age of 30.8 years.
Which brands do Subaru Impreza fans like most?
Subaru Impreza fans show strongest brand affinity for Drag racing (10.71×), Driving (6.44×), and Superman (5.15×) over the country average.
Where do Subaru Impreza fans live in Germany?
Subaru Impreza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,972), Bayern (reach 56,193), and Baden-Württemberg (reach 47,637). These three regions account for the largest share of the active audience.
What other brands do Subaru Impreza fans also like?
Beyond Subaru Impreza itself, the audience over-indexes on Driving (6.44×), Superman (5.15×), Auto maintenance (7.13×), and Aftermarket (automotive) (14.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Subaru Impreza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.