Rascasse Audience Intelligence

Subaru Impreza Audience in Germany

A data profile of the people who buy, follow and care about Subaru Impreza in Germany — modelled from more than twelve digital signal sources. Subaru Impreza has an estimated audience of 295,053 people in Germany.

#279among Car type in Germany#276among Car Model in Germany#775in Cars & Mobility

The average Subaru Impreza fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drag racing, Driving, Auto maintenance, with strongest over-indexing on Drag racing (10.71× the country average).

Demographically, the Subaru Impreza audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Subaru Impreza fan in Germany is more male, around 30.8 years old, with strong Risk Appetite tendencies and a notable affinity for Drag racing.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subaru Impreza profile in Germany.

Audience size
295K
in Germany
Gender
21.3%♀
78.7% male
Age
30.8
average years
Country rank
#17545
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subaru Impreza fans

21.3% are female, 78.7% are male, average age 30.8.

Fig. 02

Gender split

21.3%
Female
78.7%
Male
Demographic split for Subaru Impreza audience in Germany
MetricValue
Female21.3%
Male78.7%
Average age30.8
Estimated audience size295,053
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Subaru Impreza audience in Germany
Age bracketShare%
16-1946%
20-2920%
30-3913%
40-4912%
50+8%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Subaru Impreza audience comes from Germany.

Worldwide audience distribution share by country for Subaru Impreza
CountryShare
United States32.0%
United Kingdom5.4%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subaru Impreza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Subaru Impreza fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.37×
02Thüringen~10K1.30×
03Saarland~4K1.20×
04Rheinland-Pfalz~20K1.18×
05Baden-Württemberg~50K1.16×
06Bayern~50K1.15×
07Hessen~20K1.11×
08Nordrhein-Westfalen~70K1.03×
09Sachsen-Anhalt~7K0.95×
10Niedersachsen~30K0.94×
11Brandenburg~8K0.88×
12Hamburg~5K0.82×
13Mecklenburg-Vorpommern~5K0.81×
14Schleswig-Holstein~8K0.78×
15Berlin~10K0.76×
16Bremen~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Subaru Impreza, Germany
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subaru Impreza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subaru Impreza audience
#·InterestCategoryAffinity×
01Will FerrellMovies & TV22.59×
02Toyota SupraCars & Mobility17.05×
03Aftermarket (automotive)Cars & Mobility14.59×
04Auto showCars & Mobility11.64×
05Drag racingCars & Mobility10.71×
06Lewis HamiltonSports9.08×
07Max VerstappenSports8.77×
08Vintage carCars & Mobility8.29×
09All-terrain vehicleCars & Mobility7.60×
10Car washCars & Mobility7.48×
11Auto maintenanceCars & Mobility7.13×
12Motorcycle accessoriesCars & Mobility6.95×
13Backcountry skiingSports6.83×
14SnapchatInternet & Social Media6.54×
15CarcareCars & Mobility6.48×
16DrivingCars & Mobility6.44×
17Extreme sportSports6.40×
18Sport bikeCars & Mobility5.97×
19SupermanMovies & TV5.15×
20TikTokInternet & Social Media2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subaru Impreza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subaru Impreza audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.09×
IndividualismJOY2.69×
Sports ActivityPOWER2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subaru Impreza audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.55×
Quality AwarenessPREMIUM0.62×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subaru Impreza have in Germany?

Subaru Impreza has an estimated audience of 295,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Subaru Impreza fans?

21.3% of Subaru Impreza fans are female, 78.7% are male, with an average age of 30.8 years.

03

Which brands do Subaru Impreza fans like most?

Subaru Impreza fans show strongest brand affinity for Drag racing (10.71×), Driving (6.44×), and Auto maintenance (7.13×) over the country average.

04

Where do Subaru Impreza fans live in Germany?

Subaru Impreza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Subaru Impreza fans also like?

Beyond Subaru Impreza itself, the audience over-indexes on Driving (6.44×), Auto maintenance (7.13×), Superman (5.15×), and Aftermarket (automotive) (14.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Subaru Impreza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Subaru Impreza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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