Fiat Panda Audience in Germany
Fiat Panda has an estimated audience of 887,631 people in Germany. 36.4% are female, 63.6% are male, average age 48.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ford Focus (third generation), Fiat 500 (2007), Ford Focus (RS - ST - WRC), Fiat, Fiat 500L.
The average Fiat Panda fan in Germany is 48.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ford Focus (third generation), Fiat 500 (2007), Ford Focus (RS - ST - WRC), with strongest over-indexing on Ford Focus (third generation) (33.02× the country average). Demographically, the Fiat Panda audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Fiat Panda fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 48.1 |
| Estimated audience size | 887,631 |
Audience persona
The typical Fiat Panda fan in Germany is more male, around 48.1 years old, with strong Need for Security tendencies and a notable affinity for Ford Focus (third generation).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,966 | 1.21× |
| Bayern | 194,363 | 1.36× |
| Baden-Württemberg | 164,278 | 1.36× |
| Niedersachsen | 91,378 | 1.06× |
| Hessen | 83,068 | 1.23× |
| Rheinland-Pfalz | 51,926 | 1.17× |
| Berlin | 40,865 | 1.03× |
| Sachsen | 36,935 | 0.85× |
| Schleswig-Holstein | 31,325 | 0.98× |
| Hamburg | 23,052 | 1.15× |
| Brandenburg | 19,603 | 0.71× |
| Thüringen | 16,965 | 0.75× |
| Sachsen-Anhalt | 14,742 | 0.64× |
| Saarland | 11,327 | 1.04× |
| Mecklenburg-Vorpommern | 10,731 | 0.63× |
| Bremen | 6,264 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ford Focus (third generation) | 33.02× | Cars & Mobility |
| Fiat 500 (2007) | 15.14× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 29.07× | Cars & Mobility |
| Fiat | 9.55× | Cars & Mobility |
| Fiat 500L | 64.58× | Cars & Mobility |
| Dacia Sandero | 13.01× | Cars & Mobility |
| Volkswagen Vento | 54.76× | Cars & Mobility |
| Tesla Supercharger | 8.56× | Cars & Mobility |
| Wallbox | 12.84× | Cars & Mobility |
| International Preschool | 18.53× | Kids & Family |
| Toyota Aygo | 15.51× | Cars & Mobility |
| SEAT Alhambra | 23.33× | Cars & Mobility |
| Fiat Siena | 90.19× | Cars & Mobility |
| Dirt track racing | 22.36× | Cars & Mobility |
| BMW X3 (F25) | 16.09× | Cars & Mobility |
| Dacia Duster | 7.79× | Cars & Mobility |
| Fiat Tipo | 18.91× | Cars & Mobility |
| BMW X3 (E83) | 15.06× | Cars & Mobility |
| Pep Boys | 14.86× | Shopping |
| AutoScout24 | 2.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.91 |
| Pet Ownership | JOY | 1.38 |
| Community Orientation | OPEN | 1.29 |
| Family Orientation | CONSERVATISM | 1.28 |
| Tradition | CONSERVATISM | 1.19 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 31.9% |
| Germany | 11.2% |
| France | 7.5% |
See Fiat Panda audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Fiat Panda have in Germany?
Fiat Panda has an estimated audience of 887,631 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiat Panda fans?
36.4% of Fiat Panda fans are female, 63.6% are male, with an average age of 48.1 years.
Which brands do Fiat Panda fans like most?
Fiat Panda fans show strongest brand affinity for Ford Focus (third generation) (33.02×), Fiat 500 (2007) (15.14×), and Ford Focus (RS - ST - WRC) (29.07×) over the country average.
Where do Fiat Panda fans live in Germany?
Fiat Panda fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,966), Bayern (reach 194,363), and Baden-Württemberg (reach 164,278). These three regions account for the largest share of the active audience.
What other brands do Fiat Panda fans also like?
Beyond Fiat Panda itself, the audience over-indexes on Fiat 500 (2007) (15.14×), Ford Focus (RS - ST - WRC) (29.07×), Fiat (9.55×), and Fiat 500L (64.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiat Panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.