Wallbox Audience in Germany
Wallbox has an estimated audience of 904,549 people in Germany. 37.2% are female, 62.8% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Metamorphoses, CAC 40, Gil Ofarim, Cocktail, Progressive rock.
The average Wallbox fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Metamorphoses, CAC 40, Gil Ofarim, with strongest over-indexing on Metamorphoses (5.26× the country average). Demographically, the Wallbox audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Wallbox fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 40.6 |
| Estimated audience size | 904,549 |
Audience persona
The typical Wallbox fan in Germany is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Metamorphoses.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,459 | 1.24× |
| Bayern | 194,275 | 1.34× |
| Baden-Württemberg | 148,464 | 1.2× |
| Niedersachsen | 123,484 | 1.41× |
| Hessen | 82,185 | 1.19× |
| Rheinland-Pfalz | 58,105 | 1.28× |
| Schleswig-Holstein | 35,843 | 1.1× |
| Sachsen | 33,706 | 0.76× |
| Brandenburg | 24,326 | 0.87× |
| Berlin | 23,747 | 0.59× |
| Thüringen | 19,828 | 0.86× |
| Sachsen-Anhalt | 17,810 | 0.76× |
| Hamburg | 16,763 | 0.82× |
| Mecklenburg-Vorpommern | 12,983 | 0.75× |
| Saarland | 12,306 | 1.11× |
| Bremen | 5,635 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metamorphoses | 5.26× | Literature |
| CAC 40 | 2.12× | Business & Career |
| Gil Ofarim | 1.82× | Music & Radio |
| Cocktail | 1.55× | Food & Beverages |
| Progressive rock | 1.53× | Music & Radio |
| Mothercare | 1.9× | Kids & Family |
| Historic site | 9.24× | Arts & Culture |
| Hipster | 6.21× | Politics & Society |
| Intraocular lens | 6.51× | Health |
| Epoque Hotels | 84.11× | Travel & Leisure |
| Natural rubber | 1.59× | Cars & Mobility |
| Apostrophe | 3.41× | Literature |
| N1 road (South Africa) | 4.49× | Travel & Leisure |
| Icon (magazine) | 1.59× | Arts & Culture |
| Building insulation | 2.68× | Home & Garden |
| Acoustic music | 2.44× | Music & Radio |
| Leverage (TV series) | 3.62× | Movies & TV |
| Stamp collecting | 3.09× | Home & Garden |
| Totally Spies! | 5.49× | Movies & TV |
| Hundertwasserhaus | 3.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 18.11 |
| Sustainability | BALANCE | 1.68 |
| Luxury Orientation | PREMIUM | 1.5 |
| Risk Appetite | THRILL | 1.48 |
| DIY Mentality | THRILL | 1.46 |
| Need for Security | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.8% |
| Italy | 8.8% |
| Spain | 8.8% |
See Wallbox audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wallbox have in Germany?
Wallbox has an estimated audience of 904,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wallbox fans?
37.2% of Wallbox fans are female, 62.8% are male, with an average age of 40.6 years.
Which brands do Wallbox fans like most?
Wallbox fans show strongest brand affinity for Metamorphoses (5.26×), CAC 40 (2.12×), and Gil Ofarim (1.82×) over the country average.
Where do Wallbox fans live in Germany?
Wallbox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,459), Bayern (reach 194,275), and Baden-Württemberg (reach 148,464). These three regions account for the largest share of the active audience.
What other brands do Wallbox fans also like?
Beyond Wallbox itself, the audience over-indexes on CAC 40 (2.12×), Gil Ofarim (1.82×), Cocktail (1.55×), and Progressive rock (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wallbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.