Rascasse Audience Intelligence

International Preschool Audience in Germany

A data profile of the people who buy, follow and care about International Preschool in Germany — modelled from more than twelve digital signal sources. International Preschool has an estimated audience of 417,567 people in Germany.

#11among Education in Germany#212among Touchpoint in Germany#280in Kids & Family

The average International Preschool fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Child development, Coolblue, Fiat Panda, with strongest over-indexing on Child development (10.71× the country average).

Demographically, the International Preschool audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical International Preschool fan in Germany is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Preschool profile in Germany.

Audience size
418K
in Germany
Gender
59.5%♀
40.5% male
Age
36.8
average years
Country rank
#13512
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Preschool fans

59.5% are female, 40.5% are male, average age 36.8.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for International Preschool audience in Germany
MetricValue
Female59.5%
Male40.5%
Average age36.8
Estimated audience size417,567
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the International Preschool audience in Germany
Age bracketShare%
16-1929%
20-2916%
30-3920%
40-4917%
50+17%
Fig. 04

Worldwide distribution

19.6%

of the worldwide International Preschool audience comes from Germany.

Worldwide audience distribution share by country for International Preschool
CountryShare
Germany19.6%
India13.9%
Malaysia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Preschool audience in Germany is strongest.

Fig. 05

Top regions by affinity

International Preschool fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.16×
02Berlin~20K1.03×
03Hessen~30K1.00×
04Bayern~60K0.95×
05Baden-Württemberg~50K0.95×
06Nordrhein-Westfalen~80K0.90×
Fig. 06

Affinity by region

Affinity by region — International Preschool, Germany
0.90×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Preschool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Preschool audience
#·InterestCategoryAffinity×
01James FrancoMovies & TV20.00×
02Play-DohKids & Family20.00×
03Fiat PandaCars & Mobility18.53×
04CoolblueShopping16.40×
05Apocalypse NowMovies & TV13.73×
06Child developmentBusiness & Career10.71×
07Cara DelevingneFashion & Accessoires10.70×
08Adriana LimaFashion & Accessoires10.18×
09Romper suitFashion & Accessoires10.13×
10Fiat 500Cars & Mobility9.58×
11Lily JamesMovies & TV9.51×
12Parental leaveKids & Family8.39×
13Educational toyKids & Family7.65×
14Specialty coffeeFood & Beverages6.14×
15HugendubelShopping5.25×
16Employment agencyBusiness & Career4.47×
17Unique GiftsShopping3.88×
18Bedroom furnitureHome & Garden3.81×
19Tour de FranceSports3.73×
20Picture bookLiterature3.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Preschool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Preschool audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.09×
Pet OwnershipJOY1.84×
ExtroversionTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Preschool audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Price SensitivityPREMIUM0.86×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Preschool have in Germany?

International Preschool has an estimated audience of 417,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International Preschool fans?

59.5% of International Preschool fans are female, 40.5% are male, with an average age of 36.8 years.

03

Which brands do International Preschool fans like most?

International Preschool fans show strongest brand affinity for Child development (10.71×), Coolblue (16.4×), and Fiat Panda (18.53×) over the country average.

04

Where do International Preschool fans live in Germany?

International Preschool fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do International Preschool fans also like?

Beyond International Preschool itself, the audience over-indexes on Coolblue (16.4×), Fiat Panda (18.53×), Parental leave (8.39×), and Hugendubel (5.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Germany

See International Preschool audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International Preschool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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