International Preschool Audience in Germany
International Preschool has an estimated audience of 417,567 people in Germany. 59.5% are female, 40.5% are male, average age 36.8. Top regions: Bayern, Baden-Württemberg, Sachsen. Top brand affinities: Child development, Pokémon, Coolblue, James Franco, Lily James.
The average International Preschool fan in Germany is 36.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Sachsen. Top brand affinities include Child development, Pokémon, Coolblue, with strongest over-indexing on Child development (24.74× the country average). Demographically, the International Preschool audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of International Preschool fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 36.8 |
| Estimated audience size | 417,567 |
Audience persona
The typical International Preschool fan in Germany is more female, around 36.8 years old, with strong Community Orientation tendencies and a notable affinity for Child development.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 51,904 | 0.77× |
| Baden-Württemberg | 40,366 | 0.71× |
| Sachsen | 38,448 | 1.88× |
| Nordrhein-Westfalen | 36,564 | 0.4× |
| Hessen | 31,725 | 1× |
| Berlin | 23,219 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child development | 24.74× | Business & Career |
| Pokémon | 10.87× | Games |
| Coolblue | 14.6× | Shopping |
| James Franco | 20× | Movies & TV |
| Lily James | 17.67× | Movies & TV |
| Scale model | 12.19× | Kids & Family |
| Preschool | 8.27× | Kids & Family |
| Cara Delevingne | 16.87× | Fashion & Accessoires |
| Adriana Lima | 11.38× | Fashion & Accessoires |
| Property finder | 4.81× | Home & Garden |
| Parental leave | 5.6× | Kids & Family |
| Romper suit | 8.01× | Fashion & Accessoires |
| Hygiene | 3.5× | Beauty & Wellness |
| Hugendubel | 4.43× | Shopping |
| Baby food | 3.55× | Kids & Family |
| Livemusic | 3.25× | Music & Radio |
| JACK & JONES | 14.47× | Fashion & Accessoires |
| Vegetable Gardening | 5.95× | Food & Beverages |
| Play-Doh | 15.41× | Kids & Family |
| Sunday Brunch | 6.03× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.7 |
| Travelling | THRILL | 1.57 |
| Individualism | JOY | 1.52 |
| Urban Lifestyle | OPEN | 1.5 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.6% |
| India | 13.9% |
| Malaysia | 8.3% |
See International Preschool audiences in other countries
- International Preschool — United States
- International Preschool — United Kingdom
- International Preschool — France
- International Preschool — Italy
- International Preschool — Spain
- International Preschool — Brazil
- International Preschool — Japan
- International Preschool — South Korea
- International Preschool — India
More Education audiences in Germany
- School (9,765,167)
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
Frequently asked questions
How many fans does International Preschool have in Germany?
International Preschool has an estimated audience of 417,567 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of International Preschool fans?
59.5% of International Preschool fans are female, 40.5% are male, with an average age of 36.8 years.
Which brands do International Preschool fans like most?
International Preschool fans show strongest brand affinity for Child development (24.74×), Pokémon (10.87×), and Coolblue (14.6×) over the country average.
Where do International Preschool fans live in Germany?
International Preschool fans in Germany are most concentrated in Bayern (reach 51,904), Baden-Württemberg (reach 40,366), and Sachsen (reach 38,448). These three regions account for the largest share of the active audience.
What other brands do International Preschool fans also like?
Beyond International Preschool itself, the audience over-indexes on Pokémon (10.87×), Coolblue (14.6×), James Franco (20×), and Lily James (17.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International Preschool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.