Play-Doh Audience in Germany
Play-Doh has an estimated audience of 320,512 people in Germany. 78.7% are female, 21.3% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Educational toy, Modelling clay, PAW Patrol, Maternity hospital, Early childhood education.
The average Play-Doh fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Educational toy, Modelling clay, PAW Patrol, with strongest over-indexing on Educational toy (184.54× the country average). Demographically, the Play-Doh audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Play-Doh fans
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 34.4 |
| Estimated audience size | 320,512 |
Audience persona
The typical Play-Doh fan in Germany is more female, around 34.4 years old, with strong Family Orientation tendencies and a notable affinity for Educational toy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,541 | 1.08× |
| Bayern | 64,280 | 1.25× |
| Baden-Württemberg | 48,013 | 1.1× |
| Niedersachsen | 31,345 | 1.01× |
| Hessen | 26,598 | 1.09× |
| Berlin | 17,659 | 1.23× |
| Rheinland-Pfalz | 17,105 | 1.07× |
| Sachsen | 15,937 | 1.01× |
| Schleswig-Holstein | 10,780 | 0.94× |
| Brandenburg | 8,911 | 0.9× |
| Hamburg | 7,685 | 1.06× |
| Thüringen | 6,990 | 0.86× |
| Sachsen-Anhalt | 6,452 | 0.78× |
| Mecklenburg-Vorpommern | 5,044 | 0.82× |
| Saarland | 3,834 | 0.97× |
| Bremen | 2,316 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Educational toy | 184.54× | Kids & Family |
| Modelling clay | 116.96× | Home & Garden |
| PAW Patrol | 14.78× | Movies & TV |
| Maternity hospital | 20× | Kids & Family |
| Early childhood education | 10.38× | Business & Career |
| Mothercare | 10.08× | Kids & Family |
| Ernsting's family | 6.07× | Shopping |
| Early childhood | 10.53× | Kids & Family |
| Child safety seat | 8.22× | Kids & Family |
| Pedagogy | 6.67× | Kids & Family |
| Infant clothing | 6.25× | Kids & Family |
| Netto Marken-Discount | 3.39× | Shopping |
| Kitchen utensil | 7.26× | Home & Garden |
| Day care | 6.04× | Health |
| Smyths Toys | 4.54× | Kids & Family |
| International Preschool | 20× | Kids & Family |
| Primary education | 5.17× | Kids & Family |
| Parental leave | 6.79× | Kids & Family |
| Child development | 4.68× | Business & Career |
| Shop Apotheke | 4.49× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.04 |
| LGBTQ+ Identity | OPEN | 1.58 |
| DIY Mentality | THRILL | 1.46 |
| Creativity | OPEN | 1.45 |
| Indulgence | JOY | 1.34 |
| Healthy Lifestyle | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.6% |
| India | 6.3% |
See Play-Doh audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Play-Doh have in Germany?
Play-Doh has an estimated audience of 320,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Play-Doh fans?
78.7% of Play-Doh fans are female, 21.3% are male, with an average age of 34.4 years.
Which brands do Play-Doh fans like most?
Play-Doh fans show strongest brand affinity for Educational toy (184.54×), Modelling clay (116.96×), and PAW Patrol (14.78×) over the country average.
Where do Play-Doh fans live in Germany?
Play-Doh fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,541), Bayern (reach 64,280), and Baden-Württemberg (reach 48,013). These three regions account for the largest share of the active audience.
What other brands do Play-Doh fans also like?
Beyond Play-Doh itself, the audience over-indexes on Modelling clay (116.96×), PAW Patrol (14.78×), Maternity hospital (20×), and Early childhood education (10.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Play-Doh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.