Fiat Tipo Audience in Germany
Fiat Tipo has an estimated audience of 282,807 people in Germany. 22.9% are female, 77.1% are male, average age 46.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda Jazz, Coches.net, Fiat 500L, Fiat Siena, Fiat.
The average Fiat Tipo fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda Jazz, Coches.net, Fiat 500L, with strongest over-indexing on Honda Jazz (71.18× the country average). Demographically, the Fiat Tipo audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Fiat Tipo fans
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 46.8 |
| Estimated audience size | 282,807 |
Audience persona
The typical Fiat Tipo fan in Germany is more male, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Honda Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,246 | 1.07× |
| Bayern | 61,828 | 1.36× |
| Baden-Württemberg | 51,005 | 1.32× |
| Hessen | 26,976 | 1.25× |
| Niedersachsen | 25,227 | 0.92× |
| Rheinland-Pfalz | 15,210 | 1.07× |
| Sachsen | 14,438 | 1.04× |
| Berlin | 12,940 | 1.02× |
| Schleswig-Holstein | 8,830 | 0.87× |
| Brandenburg | 7,320 | 0.83× |
| Hamburg | 6,938 | 1.09× |
| Thüringen | 6,769 | 0.94× |
| Sachsen-Anhalt | 5,545 | 0.76× |
| Mecklenburg-Vorpommern | 4,128 | 0.76× |
| Saarland | 3,338 | 0.96× |
| Bremen | 1,761 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda Jazz | 71.18× | Cars & Mobility |
| Coches.net | 73.88× | Cars & Mobility |
| Fiat 500L | 105.93× | Cars & Mobility |
| Fiat Siena | 155× | Cars & Mobility |
| Fiat | 9.55× | Cars & Mobility |
| Fiat Panda | 17.41× | Cars & Mobility |
| Dacia Sandero | 13.8× | Cars & Mobility |
| Toyota Fortuner | 19.83× | Cars & Mobility |
| AutoScout24 | 3.67× | Cars & Mobility |
| Dacia Duster | 10.63× | Cars & Mobility |
| Citroën C4 | 18.73× | Cars & Mobility |
| Ford Ka | 22.55× | Cars & Mobility |
| Škoda Kodiaq | 9.29× | Cars & Mobility |
| Honda Accord | 20× | Cars & Mobility |
| Hyundai Tucson | 9.28× | Cars & Mobility |
| Opel Mokka | 10.11× | Cars & Mobility |
| Used car | 3.69× | Cars & Mobility |
| Ford Focus (third generation) | 16.46× | Cars & Mobility |
| Fiat 500 (2007) | 9.04× | Cars & Mobility |
| Hyundai i20 | 13.95× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.06 |
| Family Orientation | CONSERVATISM | 1.38 |
| Pet Ownership | JOY | 1.28 |
| Early Adopter Mentality | POWER | 1.16 |
| Sports Activity | POWER | 1.12 |
| Patriotism | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.0% |
| Poland | 12.3% |
| Germany | 9.2% |
See Fiat Tipo audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Fiat Tipo have in Germany?
Fiat Tipo has an estimated audience of 282,807 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiat Tipo fans?
22.9% of Fiat Tipo fans are female, 77.1% are male, with an average age of 46.8 years.
Which brands do Fiat Tipo fans like most?
Fiat Tipo fans show strongest brand affinity for Honda Jazz (71.18×), Coches.net (73.88×), and Fiat 500L (105.93×) over the country average.
Where do Fiat Tipo fans live in Germany?
Fiat Tipo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,246), Bayern (reach 61,828), and Baden-Württemberg (reach 51,005). These three regions account for the largest share of the active audience.
What other brands do Fiat Tipo fans also like?
Beyond Fiat Tipo itself, the audience over-indexes on Coches.net (73.88×), Fiat 500L (105.93×), Fiat Siena (155×), and Fiat (9.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiat Tipo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.