Rascasse Audience Intelligence

Fiat Tipo Audience in Germany

A data profile of the people who buy, follow and care about Fiat Tipo in Germany — modelled from more than twelve digital signal sources. Fiat Tipo has an estimated audience of 273,758 people in Germany.

#291among Car type in Germany#290among Car Model in Germany#810in Cars & Mobility

The average Fiat Tipo fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Honda Jazz, Coches.net, Fiat 500L, with strongest over-indexing on Honda Jazz (71.18× the country average).

Demographically, the Fiat Tipo audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fiat Tipo fan in Germany is more male, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Honda Jazz.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiat Tipo profile in Germany.

Audience size
274K
in Germany
Gender
22.9%♀
77.1% male
Age
46.8
average years
Country rank
#18548
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiat Tipo fans

22.9% are female, 77.1% are male, average age 46.8.

Fig. 02

Gender split

22.9%
Female
77.1%
Male
Demographic split for Fiat Tipo audience in Germany
MetricValue
Female22.9%
Male77.1%
Average age46.8
Estimated audience size273,758
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Fiat Tipo audience in Germany
Age bracketShare%
16-198%
20-2910%
30-3916%
40-4929%
50+37%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Fiat Tipo audience comes from Germany.

Worldwide audience distribution share by country for Fiat Tipo
CountryShare
Italy16.9%
Poland12.3%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiat Tipo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fiat Tipo fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.32×
02Baden-Württemberg~50K1.29×
03Hessen~30K1.22×
04Rheinland-Pfalz~20K1.07×
05Hamburg~7K1.07×
06Nordrhein-Westfalen~70K1.06×
07Sachsen~10K1.04×
08Saarland~4K1.02×
09Thüringen~7K0.98×
10Berlin~10K0.95×
11Niedersachsen~20K0.91×
12Schleswig-Holstein~9K0.89×
13Brandenburg~8K0.87×
14Sachsen-Anhalt~6K0.82×
15Mecklenburg-Vorpommern~4K0.80×
16Bremen~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Fiat Tipo, Germany
0.79×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiat Tipo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiat Tipo audience
#·InterestCategoryAffinity×
01Fiat SienaCars & Mobility155.00×
02Fiat 500LCars & Mobility105.93×
03Coches.netCars & Mobility73.88×
04Honda JazzCars & Mobility71.18×
05Ford KaCars & Mobility22.55×
06Honda AccordCars & Mobility20.00×
07Toyota FortunerCars & Mobility19.83×
08SEAT AlhambraCars & Mobility19.20×
09Citroën C4Cars & Mobility18.73×
10Fiat PandaCars & Mobility17.41×
11Ford Focus (third generation)Cars & Mobility16.46×
12Dacia SanderoCars & Mobility13.80×
13Dacia DusterCars & Mobility10.63×
14Opel MokkaCars & Mobility10.11×
15FiatCars & Mobility9.55×
16Škoda KodiaqCars & Mobility9.29×
17Hyundai TucsonCars & Mobility9.28×
18Fiat 500 (2007)Cars & Mobility9.04×
19Used carCars & Mobility3.69×
20AutoScout24Cars & Mobility3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiat Tipo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiat Tipo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.37×
Family OrientationCONSERVATISM1.45×
DIY MentalityTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiat Tipo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.47×
IndulgenceJOY0.58×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiat Tipo have in Germany?

Fiat Tipo has an estimated audience of 273,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fiat Tipo fans?

22.9% of Fiat Tipo fans are female, 77.1% are male, with an average age of 46.8 years.

03

Which brands do Fiat Tipo fans like most?

Fiat Tipo fans show strongest brand affinity for Honda Jazz (71.18×), Coches.net (73.88×), and Fiat 500L (105.93×) over the country average.

04

Where do Fiat Tipo fans live in Germany?

Fiat Tipo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fiat Tipo fans also like?

Beyond Fiat Tipo itself, the audience over-indexes on Coches.net (73.88×), Fiat 500L (105.93×), Fiat Siena (155×), and Fiat (9.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fiat Tipo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fiat Tipo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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