Honda Accord Audience in Germany
Honda Accord has an estimated audience of 369,265 people in Germany. 30.9% are female, 69.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toyota Yaris, Petrol engine, Mitsubishi Pajero, Toyota Corolla, Hyundai i20.
The average Honda Accord fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toyota Yaris, Petrol engine, Mitsubishi Pajero, with strongest over-indexing on Toyota Yaris (31.28× the country average). Demographically, the Honda Accord audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Honda Accord fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 37.9 |
| Estimated audience size | 369,265 |
Audience persona
The typical Honda Accord fan in Germany is more male, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Yaris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,961 | 1.08× |
| Bayern | 54,711 | 0.92× |
| Baden-Württemberg | 52,740 | 1.05× |
| Niedersachsen | 37,393 | 1.04× |
| Hessen | 32,172 | 1.14× |
| Sachsen | 21,492 | 1.19× |
| Rheinland-Pfalz | 18,146 | 0.98× |
| Berlin | 14,794 | 0.9× |
| Brandenburg | 12,434 | 1.09× |
| Schleswig-Holstein | 11,327 | 0.85× |
| Sachsen-Anhalt | 11,128 | 1.16× |
| Thüringen | 9,383 | 1× |
| Hamburg | 8,314 | 1× |
| Mecklenburg-Vorpommern | 7,634 | 1.08× |
| Saarland | 3,113 | 0.69× |
| Bremen | 2,652 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Yaris | 31.28× | Cars & Mobility |
| Petrol engine | 8.36× | Cars & Mobility |
| Mitsubishi Pajero | 30.05× | Cars & Mobility |
| Toyota Corolla | 17.49× | Cars & Mobility |
| Hyundai i20 | 20.61× | Cars & Mobility |
| Toyota Camry | 25.8× | Cars & Mobility |
| Mazda3 | 19.16× | Cars & Mobility |
| Škoda Kodiaq | 10.87× | Cars & Mobility |
| Honda Jazz | 26.56× | Cars & Mobility |
| Hyundai i30 | 16.58× | Cars & Mobility |
| Kia Picanto | 18.36× | Cars & Mobility |
| Volkswagen T-Roc | 10.48× | Cars & Mobility |
| Carbon dioxide | 6.04× | Business & Career |
| Volvo XC60 | 13.4× | Cars & Mobility |
| Cupra | 7.99× | Cars & Mobility |
| Subaru Forester | 23.69× | Cars & Mobility |
| Ford Ranger (T6) | 17.91× | Cars & Mobility |
| Peugeot 208 | 13.04× | Cars & Mobility |
| Hyundai Santa Fe | 16.54× | Cars & Mobility |
| Suzuki Swift | 17.35× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.62 |
| Travelling | THRILL | 1.55 |
| Early Adopter Mentality | POWER | 1.3 |
| Career Orientation | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Thailand | 6.3% |
| Brazil | 4.9% |
See Honda Accord audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Honda Accord have in Germany?
Honda Accord has an estimated audience of 369,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honda Accord fans?
30.9% of Honda Accord fans are female, 69.1% are male, with an average age of 37.9 years.
Which brands do Honda Accord fans like most?
Honda Accord fans show strongest brand affinity for Toyota Yaris (31.28×), Petrol engine (8.36×), and Mitsubishi Pajero (30.05×) over the country average.
Where do Honda Accord fans live in Germany?
Honda Accord fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,961), Bayern (reach 54,711), and Baden-Württemberg (reach 52,740). These three regions account for the largest share of the active audience.
What other brands do Honda Accord fans also like?
Beyond Honda Accord itself, the audience over-indexes on Petrol engine (8.36×), Mitsubishi Pajero (30.05×), Toyota Corolla (17.49×), and Hyundai i20 (20.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honda Accord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.