Rascasse Audience Intelligence

Honda Accord Audience in Germany

A data profile of the people who buy, follow and care about Honda Accord in Germany — modelled from more than twelve digital signal sources. Honda Accord has an estimated audience of 372,623 people in Germany.

#237among Car type in Germany#230among Car Model in Germany#672in Cars & Mobility

The average Honda Accord fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Toyota Yaris, Petrol engine, Mitsubishi Pajero, with strongest over-indexing on Toyota Yaris (31.28× the country average).

Demographically, the Honda Accord audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Honda Accord fan in Germany is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Toyota Yaris.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda Accord profile in Germany.

Audience size
373K
in Germany
Gender
30.9%♀
69.1% male
Age
37.9
average years
Country rank
#14847
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda Accord fans

30.9% are female, 69.1% are male, average age 37.9.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Honda Accord audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age37.9
Estimated audience size372,623
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Honda Accord audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Honda Accord audience comes from Germany.

Worldwide audience distribution share by country for Honda Accord
CountryShare
United States31.1%
Thailand6.2%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda Accord audience in Germany is strongest.

Fig. 05

Top regions by affinity

Honda Accord fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.19×
02Sachsen~20K1.17×
03Hessen~30K1.11×
04Brandenburg~10K1.10×
05Mecklenburg-Vorpommern~8K1.10×
06Nordrhein-Westfalen~80K1.04×
07Baden-Württemberg~50K1.02×
08Rheinland-Pfalz~20K1.02×
09Thüringen~10K1.02×
10Niedersachsen~40K1.00×
11Hamburg~8K0.98×
12Bayern~50K0.93×
13Bremen~3K0.91×
14Schleswig-Holstein~10K0.87×
15Berlin~10K0.85×
16Saarland~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Honda Accord, Germany
0.77×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda Accord audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda Accord audience
#·InterestCategoryAffinity×
01Toyota YarisCars & Mobility31.28×
02Mitsubishi PajeroCars & Mobility30.05×
03Honda JazzCars & Mobility26.56×
04Toyota CamryCars & Mobility25.80×
05Subaru ForesterCars & Mobility23.69×
06Hyundai i20Cars & Mobility20.61×
07Mazda3Cars & Mobility19.16×
08Kia PicantoCars & Mobility18.36×
09Ford Ranger (T6)Cars & Mobility17.91×
10Toyota CorollaCars & Mobility17.49×
11Suzuki SwiftCars & Mobility17.35×
12Hyundai i30Cars & Mobility16.58×
13Volvo XC60Cars & Mobility13.40×
14Peugeot 208Cars & Mobility13.04×
15Mazda CX-5Cars & Mobility11.55×
16Škoda KodiaqCars & Mobility10.87×
17Volkswagen T-RocCars & Mobility10.48×
18Petrol engineCars & Mobility8.36×
19CupraCars & Mobility7.99×
20Carbon dioxideBusiness & Career6.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda Accord audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda Accord audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.60×
Luxury OrientationPREMIUM1.43×
Risk AppetiteTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda Accord audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Community OrientationOPEN0.78×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda Accord have in Germany?

Honda Accord has an estimated audience of 372,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Honda Accord fans?

30.9% of Honda Accord fans are female, 69.1% are male, with an average age of 37.9 years.

03

Which brands do Honda Accord fans like most?

Honda Accord fans show strongest brand affinity for Toyota Yaris (31.28×), Petrol engine (8.36×), and Mitsubishi Pajero (30.05×) over the country average.

04

Where do Honda Accord fans live in Germany?

Honda Accord fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Honda Accord fans also like?

Beyond Honda Accord itself, the audience over-indexes on Petrol engine (8.36×), Mitsubishi Pajero (30.05×), Toyota Corolla (17.49×), and Toyota Camry (25.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Honda Accord audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Honda Accord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →