Rascasse Audience Intelligence

BMW M1 Audience in Germany

A data profile of the people who buy, follow and care about BMW M1 in Germany — modelled from more than twelve digital signal sources. BMW M1 has an estimated audience of 307,810 people in Germany.

#268among Car type in Germany#264among Car Model in Germany#753in Cars & Mobility

The average BMW M1 fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW X5 (E53), BMW X5 (F15), BMW X5 (E70), with strongest over-indexing on BMW X5 (E53) (42.71× the country average).

Demographically, the BMW M1 audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMW M1 fan in Germany is more female, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for BMW X5 (E53).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW M1 profile in Germany.

Audience size
308K
in Germany
Gender
55.3%♀
44.7% male
Age
37.7
average years
Country rank
#17008
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW M1 fans

55.3% are female, 44.7% are male, average age 37.7.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for BMW M1 audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age37.7
Estimated audience size307,810
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the BMW M1 audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

10.6%

of the worldwide BMW M1 audience comes from Germany.

Worldwide audience distribution share by country for BMW M1
CountryShare
Germany10.6%
United States9.1%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW M1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMW M1 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.59×
02Rheinland-Pfalz~20K1.25×
03Nordrhein-Westfalen~80K1.21×
04Baden-Württemberg~50K1.20×
05Hessen~30K1.18×
06Saarland~4K1.12×
07Niedersachsen~30K1.00×
08Sachsen~20K0.99×
09Hamburg~7K0.98×
10Thüringen~7K0.90×
11Brandenburg~8K0.81×
12Schleswig-Holstein~9K0.79×
13Sachsen-Anhalt~7K0.79×
14Berlin~10K0.78×
15Bremen~2K0.78×
16Mecklenburg-Vorpommern~4K0.74×
Fig. 06

Affinity by region

Affinity by region — BMW M1, Germany
0.74×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW M1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW M1 audience
#·InterestCategoryAffinity×
01BMW PGA ChampionshipSports81.15×
02Colruyt (supermarket)Food & Beverages76.91×
03BMW 1 Series (E87)Cars & Mobility65.92×
04BMW 5 Series (E28)Cars & Mobility49.54×
05BMW Z1Cars & Mobility48.54×
06BMW 7 Series (E32)Cars & Mobility48.07×
07BMW 1 Series (F20)Cars & Mobility47.11×
08BMW 7 Series (E38)Cars & Mobility44.12×
09BMW X5 (E53)Cars & Mobility42.71×
10BMW X5 (F15)Cars & Mobility39.58×
11BMW Z4 (E85)Cars & Mobility39.19×
12Peugeot 404Cars & Mobility38.22×
13BMW X5 (E70)Cars & Mobility36.73×
14BMW Z4 (E89)Cars & Mobility35.40×
15BMW 5 Series (E39)Cars & Mobility31.79×
16BMW 2 SeriesCars & Mobility21.94×
17BMW 3 Series (E30)Cars & Mobility20.50×
18BMW 3 Series (E46)Cars & Mobility19.77×
19BMW M4Cars & Mobility15.83×
20AutoScout24Cars & Mobility4.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW M1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW M1 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.90×
PatriotismCONSERVATISM1.47×
Need for SecurityCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW M1 audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.72×
MindfulnessBALANCE0.74×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW M1 have in Germany?

BMW M1 has an estimated audience of 307,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BMW M1 fans?

55.3% of BMW M1 fans are female, 44.7% are male, with an average age of 37.7 years.

03

Which brands do BMW M1 fans like most?

BMW M1 fans show strongest brand affinity for BMW X5 (E53) (42.71×), BMW X5 (F15) (39.58×), and BMW X5 (E70) (36.73×) over the country average.

04

Where do BMW M1 fans live in Germany?

BMW M1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do BMW M1 fans also like?

Beyond BMW M1 itself, the audience over-indexes on BMW X5 (F15) (39.58×), BMW X5 (E70) (36.73×), Colruyt (supermarket) (76.91×), and BMW Z4 (E85) (39.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See BMW M1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMW M1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →