Volvo S60 Audience in United States

Volvo S60 logo

Volvo S60 has an estimated audience of 700,519 people in United States. 48.7% are female, 51.3% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Volvo S90, Jaguar XE, BMW X5 (E70), Volvo 200 Series, Volvo S80.

The average Volvo S60 fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volvo S90, Jaguar XE, BMW X5 (E70), with strongest over-indexing on Volvo S90 (244.36× the country average). Demographically, the Volvo S60 audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Volvo S60 fans

Demographic split for Volvo S60 audience in United States
MetricValue
Female48.7%
Male51.3%
Average age36.7
Estimated audience size700,519

Audience persona

The typical Volvo S60 fan in United States is balanced, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Volvo S90.

Top regions in United States

Top regions ranked by reach for Volvo S60 in United States
RegionReachAffinity
California97,6201.27×
Texas67,6071.12×
Florida52,7711.11×
New York48,4951.24×
Pennsylvania28,6591.21×
Illinois27,8771.19×
North Carolina25,5291.21×
New Jersey25,2881.42×
Georgia25,0431.16×
Virginia20,8311.22×
Massachusetts20,7921.51×
Ohio19,3210.9×
Washington16,9461.21×
Michigan16,0560.88×
Arizona15,7011.1×
Maryland14,0211.16×
Connecticut12,4971.78×
Tennessee12,3780.88×
South Carolina12,1401.15×
Colorado11,3131.02×
Indiana11,1510.87×
Missouri10,8940.96×
Minnesota9,4530.94×
Oregon9,4091.17×
Wisconsin9,0060.85×
Alabama8,9110.91×
Kentucky7,1590.82×
Louisiana7,0070.78×
Oklahoma6,5230.84×
Nevada6,4720.96×
Utah4,9950.8×
New Hampshire4,8051.74×
Kansas4,6370.84×
Iowa4,2190.73×
Mississippi4,0520.7×
Arkansas3,8250.66×
Maine3,4401.37×
Rhode Island3,2241.45×
New Mexico2,9310.83×
Nebraska2,7090.77×
Washington, District of Columbia2,6531.26×
Idaho2,4540.7×
West Virginia2,2190.68×
Delaware1,9821.03×
Vermont1,7311.41×
Hawaii1,6050.53×
Montana1,0530.54×
Alaska9280.62×
South Dakota7080.44×
North Dakota6400.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volvo S60 audience
BrandAffinityCategory
Volvo S90244.36×Cars & Mobility
Jaguar XE237.15×Cars & Mobility
BMW X5 (E70)54.65×Cars & Mobility
Volvo 200 Series207.86×Cars & Mobility
Volvo S80189.39×Cars & Mobility
Infiniti Q5044.11×Cars & Mobility
Volvo V70165.91×Cars & Mobility
Mercedes-Benz GLA-Class40.56×Cars & Mobility
Audi A637.11×Cars & Mobility
Volvo C70200.8×Cars & Mobility
Alfa Romeo Giulia52.43×Cars & Mobility
BMW Z466.08×Cars & Mobility
Used Cars8.75×Cars & Mobility
Toyota Avalon48.08×Cars & Mobility
BMW M181.04×Cars & Mobility
BMW X141.17×Cars & Mobility
Mercedes-Benz C-Class29.12×Cars & Mobility
Range Rover Evoque50.25×Cars & Mobility
Volvo XC6033.05×Cars & Mobility
Audi Q331.7×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volvo S60 audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Quality AwarenessPREMIUM1.76
Early Adopter MentalityPOWER1.73
Family OrientationCONSERVATISM1.62
Need for SecurityCONSERVATISM1.45
LGBTQ+ IdentityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Volvo S60
CountryShare
United States12.7%
Brazil9.0%
Poland9.0%

See Volvo S60 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Volvo S60 have in United States?

Volvo S60 has an estimated audience of 700,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Volvo S60 fans?

48.7% of Volvo S60 fans are female, 51.3% are male, with an average age of 36.7 years.

Which brands do Volvo S60 fans like most?

Volvo S60 fans show strongest brand affinity for Volvo S90 (244.36×), Jaguar XE (237.15×), and BMW X5 (E70) (54.65×) over the country average.

Where do Volvo S60 fans live in United States?

Volvo S60 fans in United States are most concentrated in California (reach 97,620), Texas (reach 67,607), and Florida (reach 52,771). These three regions account for the largest share of the active audience.

What other brands do Volvo S60 fans also like?

Beyond Volvo S60 itself, the audience over-indexes on Jaguar XE (237.15×), BMW X5 (E70) (54.65×), Volvo 200 Series (207.86×), and Volvo S80 (189.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo S60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.