Rascasse Audience Intelligence

Volvo S60 Audience in United States

A data profile of the people who buy, follow and care about Volvo S60 in United States — modelled from more than twelve digital signal sources. Volvo S60 has an estimated audience of 690,987 people in United States.

#242among Car Model in United States#886in Cars & Mobility

The average Volvo S60 fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volvo S90, Jaguar XE, BMW X5 (E70), with strongest over-indexing on Volvo S90 (244.36× the country average).

Demographically, the Volvo S60 audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volvo S60 fan in United States is balanced, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Volvo S90.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo S60 profile in United States.

Audience size
691K
in United States
Gender
48.7%♀
51.3% male
Age
36.7
average years
Country rank
#30163
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volvo S60 fans

48.7% are female, 51.3% are male, average age 36.7.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Volvo S60 audience in United States
MetricValue
Female48.7%
Male51.3%
Average age36.7
Estimated audience size690,987
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Volvo S60 audience in United States
Age bracketShare%
16-1917%
20-2929%
30-3925%
40-4918%
50+11%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Volvo S60 audience comes from United States.

Worldwide audience distribution share by country for Volvo S60
CountryShare
United States12.4%
Poland9.1%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo S60 audience in United States is strongest.

Fig. 05

Top regions by affinity

Volvo S60 fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~5K1.79×
02Connecticut~10K1.78×
03Massachusetts~20K1.48×
04Rhode Island~3K1.44×
05Vermont~2K1.41×
06Maine~3K1.38×
07New Jersey~20K1.34×
08Washington, District of Columbia~3K1.23×
09Pennsylvania~30K1.21×
10North Carolina~20K1.18×
11Virginia~20K1.18×
12Maryland~10K1.17×
13California~90K1.16×
14Illinois~30K1.16×
15New York~40K1.14×
16Washington~20K1.14×
17Oregon~9K1.12×
18Georgia~20K1.11×
19South Carolina~10K1.10×
20Florida~50K1.09×
21Texas~60K1.07×
22Delaware~2K1.07×
23Arizona~10K1.03×
24Colorado~10K1.01×
25Missouri~10K0.97×
26Minnesota~10K0.95×
27Nevada~6K0.92×
28Ohio~20K0.91×
29Alabama~9K0.90×
30Tennessee~10K0.89×
31New Mexico~3K0.89×
32Indiana~10K0.87×
33Wisconsin~9K0.87×
34Michigan~20K0.86×
35Kansas~5K0.86×
36Oklahoma~7K0.85×
37Kentucky~7K0.83×
38Louisiana~7K0.82×
39Utah~5K0.82×
40Nebraska~3K0.82×
41West Virginia~3K0.80×
42Iowa~5K0.79×
43Mississippi~4K0.76×
44Arkansas~4K0.76×
45Idaho~3K0.76×
46Alaska~1K0.75×
47Montana~1K0.68×
48South Dakota~1K0.67×
49North Dakota<1K0.67×
50Hawaii~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Volvo S60, United States
0.61×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo S60 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo S60 audience
#·InterestCategoryAffinity×
01Volvo S90Cars & Mobility244.36×
02Jaguar XECars & Mobility237.15×
03Volvo 200 SeriesCars & Mobility207.86×
04Volvo C70Cars & Mobility200.80×
05Volvo S80Cars & Mobility189.39×
06Volvo V70Cars & Mobility165.91×
07BMW M1Cars & Mobility81.04×
08BMW Z4Cars & Mobility66.08×
09BMW X5 (E70)Cars & Mobility54.65×
10Alfa Romeo GiuliaCars & Mobility52.43×
11Range Rover EvoqueCars & Mobility50.25×
12Toyota AvalonCars & Mobility48.08×
13Infiniti Q50Cars & Mobility44.11×
14BMW X1Cars & Mobility41.17×
15Mercedes-Benz GLA-ClassCars & Mobility40.56×
16Audi A6Cars & Mobility37.11×
17Audi Q3Cars & Mobility31.70×
18Mercedes-Benz C-ClassCars & Mobility29.12×
19BMW 5 SeriesCars & Mobility28.03×
20Used CarsCars & Mobility8.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo S60 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo S60 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.25×
Luxury OrientationPREMIUM2.12×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo S60 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
TraditionCONSERVATISM0.77×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volvo S60 have in United States?

Volvo S60 has an estimated audience of 690,987 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volvo S60 fans?

48.7% of Volvo S60 fans are female, 51.3% are male, with an average age of 36.7 years.

03

Which brands do Volvo S60 fans like most?

Volvo S60 fans show strongest brand affinity for Volvo S90 (244.36×), Jaguar XE (237.15×), and BMW X5 (E70) (54.65×) over the country average.

04

Where do Volvo S60 fans live in United States?

Volvo S60 fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo S60 fans also like?

Beyond Volvo S60 itself, the audience over-indexes on Jaguar XE (237.15×), BMW X5 (E70) (54.65×), Volvo 200 Series (207.86×), and Volvo S80 (189.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo S60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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