Toyota Avalon Audience in United States

Toyota Avalon logo

Toyota Avalon has an estimated audience of 769,676 people in United States. 35.6% are female, 64.4% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Toyota Camry, Microblogging, Singer-songwriter.

The average Toyota Avalon fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Toyota Camry, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Toyota Avalon audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Toyota Avalon fans

Demographic split for Toyota Avalon audience in United States
MetricValue
Female35.6%
Male64.4%
Average age40.3
Estimated audience size769,676

Audience persona

The typical Toyota Avalon fan in United States is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Toyota Avalon in United States
RegionReachAffinity
California99,7611.18×
Texas84,1531.27×
Florida54,3541.04×
New York37,0450.86×
Georgia29,9531.26×
Illinois28,5971.12×
North Carolina26,8071.16×
Pennsylvania24,0770.93×
Ohio21,1550.89×
Virginia21,1451.13×
Tennessee18,7061.21×
Arizona17,8031.13×
New Jersey16,0290.82×
Maryland15,2011.15×
Washington14,8690.96×
Massachusetts14,3950.95×
Indiana13,8300.98×
Missouri13,7941.11×
Alabama13,6631.27×
Michigan13,6380.68×
South Carolina12,2881.06×
Louisiana11,7901.19×
Kentucky11,3381.18×
Minnesota10,3160.94×
Wisconsin9,4640.82×
Colorado9,4500.78×
Oregon9,3521.06×
Mississippi9,1651.45×
Oklahoma9,0291.06×
Arkansas7,3571.16×
Nevada7,2930.98×
Connecticut7,2350.94×
Kansas6,7141.11×
Utah6,2910.91×
Iowa6,1650.97×
New Mexico3,9031.01×
Nebraska3,6710.95×
West Virginia3,5370.99×
Idaho3,2320.84×
Hawaii2,9630.9×
Rhode Island2,6721.09×
New Hampshire2,4670.81×
Maine2,3450.85×
Delaware2,1491.01×
Washington, District of Columbia2,0000.86×
North Dakota1,6251.03×
Montana1,5480.73×
South Dakota1,4450.81×
Vermont1,3400.99×
Alaska1,0330.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Avalon audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Toyota Camry18.79×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Volvo S6050×Cars & Mobility
Mazda634.94×Cars & Mobility
Income tax13.19×Business & Career
Tanger Outlets20×Fashion & Accessoires
Toyota Highlander12.46×Cars & Mobility
Nissan Rogue14.04×Cars & Mobility
Honda Pilot14.2×Cars & Mobility
Lexus ES32×Cars & Mobility
Honda Civic9.5×Cars & Mobility
Used car3.55×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Honda CR-V9.2×Cars & Mobility
Toyota Corolla10×Cars & Mobility
Infiniti Q5017.65×Cars & Mobility
Mazda314.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Avalon audience
TraitClusterScore
Need for SecurityCONSERVATISM1.74
Quality AwarenessPREMIUM1.64
Family OrientationCONSERVATISM1.55
Career OrientationPOWER1.19
Risk AppetiteTHRILL1.18
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Toyota Avalon
CountryShare
United States66.3%
Canada5.2%
Saudi Arabia5.0%

See Toyota Avalon audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Toyota Avalon have in United States?

Toyota Avalon has an estimated audience of 769,676 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Avalon fans?

35.6% of Toyota Avalon fans are female, 64.4% are male, with an average age of 40.3 years.

Which brands do Toyota Avalon fans like most?

Toyota Avalon fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Toyota Camry (18.79×) over the country average.

Where do Toyota Avalon fans live in United States?

Toyota Avalon fans in United States are most concentrated in California (reach 99,761), Texas (reach 84,153), and Florida (reach 54,354). These three regions account for the largest share of the active audience.

What other brands do Toyota Avalon fans also like?

Beyond Toyota Avalon itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Toyota Camry (18.79×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Avalon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.