Rascasse Audience Intelligence

Toyota Avalon Audience in United States

A data profile of the people who buy, follow and care about Toyota Avalon in United States — modelled from more than twelve digital signal sources. Toyota Avalon has an estimated audience of 775,753 people in United States.

#215among Car Model in United States#838in Cars & Mobility

The average Toyota Avalon fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda6, Volvo S60, Toyota Camry, with strongest over-indexing on Mazda6 (36.04× the country average).

Demographically, the Toyota Avalon audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Avalon fan in United States is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Mazda6.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Avalon profile in United States.

Audience size
776K
in United States
Gender
35.6%♀
64.4% male
Age
40.3
average years
Country rank
#28019
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Avalon fans

35.6% are female, 64.4% are male, average age 40.3.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Toyota Avalon audience in United States
MetricValue
Female35.6%
Male64.4%
Average age40.3
Estimated audience size775,753
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Toyota Avalon audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

66.1%

of the worldwide Toyota Avalon audience comes from United States.

Worldwide audience distribution share by country for Toyota Avalon
CountryShare
United States66.1%
Canada5.1%
Saudi Arabia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Avalon audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Avalon fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~9K1.45×
02Alabama~10K1.28×
03Louisiana~10K1.25×
04Georgia~30K1.22×
05Texas~80K1.21×
06Tennessee~20K1.20×
07Arkansas~8K1.20×
08Kentucky~10K1.18×
09North Carolina~30K1.16×
10Arizona~20K1.16×
11Maryland~20K1.16×
12Kansas~7K1.16×
13California~100K1.13×
14Illinois~30K1.13×
15Virginia~20K1.12×
16Missouri~10K1.11×
17Rhode Island~3K1.11×
18Oklahoma~9K1.06×
19South Carolina~10K1.05×
20Florida~50K1.04×
21Delaware~2K1.03×
22Nebraska~4K1.02×
23Oregon~9K1.00×
24New Mexico~4K1.00×
25Indiana~10K0.99×
26Iowa~6K0.99×
27North Dakota~2K0.99×
28Minnesota~10K0.98×
29Connecticut~8K0.98×
30Nevada~7K0.98×
31West Virginia~4K0.98×
32Washington~10K0.94×
33Massachusetts~10K0.94×
34Ohio~20K0.93×
35Vermont~1K0.93×
36Hawaii~3K0.92×
37Pennsylvania~20K0.91×
38Utah~6K0.91×
39Idaho~3K0.87×
40South Dakota~2K0.87×
41Wisconsin~10K0.86×
42Washington, District of Columbia~2K0.86×
43New Hampshire~3K0.85×
44New Jersey~20K0.84×
45Maine~2K0.83×
46New York~30K0.79×
47Colorado~9K0.76×
48Montana~2K0.76×
49Michigan~10K0.73×
50Alaska~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Toyota Avalon, United States
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Avalon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Avalon audience
#·InterestCategoryAffinity×
01Volvo S60Cars & Mobility48.08×
02Mazda6Cars & Mobility36.04×
03Lexus ESCars & Mobility27.08×
04Gate 1 TravelTravel & Leisure19.67×
05Acura RDXCars & Mobility19.35×
06Acura TLXCars & Mobility18.18×
07Infiniti Q50Cars & Mobility17.05×
08Mazda3Cars & Mobility14.97×
09Honda PilotCars & Mobility14.80×
10Toyota CamryCars & Mobility14.54×
11Toyota HighlanderCars & Mobility11.92×
12Mazda CX-5Cars & Mobility10.42×
13Toyota CorollaCars & Mobility10.23×
14Ford ExplorerCars & Mobility9.44×
15Nissan RogueCars & Mobility9.43×
16Honda CR-VCars & Mobility8.46×
17Honda CivicCars & Mobility7.64×
18HatchbackCars & Mobility6.42×
19Used CarsCars & Mobility5.29×
20Used carCars & Mobility3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Avalon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Avalon audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.16×
Quality AwarenessPREMIUM1.70×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Avalon audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
MindfulnessBALANCE0.66×
SustainabilityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Avalon have in United States?

Toyota Avalon has an estimated audience of 775,753 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Avalon fans?

35.6% of Toyota Avalon fans are female, 64.4% are male, with an average age of 40.3 years.

03

Which brands do Toyota Avalon fans like most?

Toyota Avalon fans show strongest brand affinity for Mazda6 (36.04×), Volvo S60 (48.08×), and Toyota Camry (14.54×) over the country average.

04

Where do Toyota Avalon fans live in United States?

Toyota Avalon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Avalon fans also like?

Beyond Toyota Avalon itself, the audience over-indexes on Volvo S60 (48.08×), Toyota Camry (14.54×), Honda Pilot (14.8×), and Toyota Highlander (11.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Toyota Avalon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Avalon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →