Lexus ES Audience in United States

Lexus ES logo

Lexus ES has an estimated audience of 665,490 people in United States. 32.8% are female, 67.2% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Lexus NX, Lexus CT, Lexus LX, Google News, Lexus RX.

The average Lexus ES fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus NX, Lexus CT, Lexus LX, with strongest over-indexing on Lexus NX (143.08× the country average). Demographically, the Lexus ES audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lexus ES fans

Demographic split for Lexus ES audience in United States
MetricValue
Female32.8%
Male67.2%
Average age38.6
Estimated audience size665,490

Audience persona

The typical Lexus ES fan in United States is more male, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Lexus NX.

Top regions in United States

Top regions ranked by reach for Lexus ES in United States
RegionReachAffinity
California162,3802.22×
Texas86,4611.51×
Florida59,8231.33×
New York45,2971.22×
Georgia29,6411.45×
Illinois29,2051.32×
North Carolina25,2421.26×
New Jersey24,3171.44×
Pennsylvania23,0441.03×
Virginia22,5231.39×
Ohio18,7240.91×
Washington18,5241.39×
Maryland16,4341.44×
Massachusetts15,4851.18×
Arizona15,0451.11×
Michigan14,6700.84×
Tennessee14,2891.07×
Indiana11,0140.91×
Missouri10,6220.99×
South Carolina10,3761.04×
Alabama9,7681.05×
Louisiana9,5481.11×
Nevada8,9971.4×
Colorado8,8300.84×
Connecticut8,4891.27×
Wisconsin8,0690.81×
Minnesota8,0400.84×
Kentucky7,6600.92×
Oklahoma7,2500.98×
Oregon6,8680.9×
Mississippi5,3790.98×
Utah4,7860.8×
Kansas4,7410.9×
Arkansas4,6520.85×
Hawaii4,2751.49×
Iowa3,9830.73×
New Mexico2,7780.83×
Nebraska2,6290.79×
Washington, District of Columbia2,5451.27×
Idaho2,2450.67×
Rhode Island2,1361.01×
New Hampshire2,0730.79×
West Virginia1,9760.64×
Delaware1,7210.94×
Maine1,3290.56×
Montana7790.42×
South Dakota7250.47×
Alaska6400.45×
North Dakota6070.44×
Vermont5420.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus ES audience
BrandAffinityCategory
Lexus NX143.08×Cars & Mobility
Lexus CT320×Cars & Mobility
Lexus LX97.29×Cars & Mobility
Google News17.46×News
Lexus RX72.28×Cars & Mobility
Lexus GS172.86×Cars & Mobility
Lexus GX54.76×Cars & Mobility
Ford Focus (third generation)81.4×Cars & Mobility
Lexus SC249.35×Cars & Mobility
National Auto Sport Association45.99×Sports
Lexus LC94.56×Cars & Mobility
Lexus RC80.57×Cars & Mobility
Lexus LS63.32×Cars & Mobility
Nissan Juke46.44×Cars & Mobility
Audi A633.64×Cars & Mobility
Lexus IS44×Cars & Mobility
Infiniti Q5033.27×Cars & Mobility
Audi A430.67×Cars & Mobility
Executive car37.85×Cars & Mobility
Hellcats17.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus ES audience
TraitClusterScore
Family OrientationCONSERVATISM2.47
Quality AwarenessPREMIUM2.15
Luxury OrientationPREMIUM1.72
IndulgenceJOY1.42
Price SensitivityPREMIUM1.41
Need for SecurityCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Lexus ES
CountryShare
United States23.5%
Japan7.9%
Taiwan6.8%

See Lexus ES audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lexus ES have in United States?

Lexus ES has an estimated audience of 665,490 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus ES fans?

32.8% of Lexus ES fans are female, 67.2% are male, with an average age of 38.6 years.

Which brands do Lexus ES fans like most?

Lexus ES fans show strongest brand affinity for Lexus NX (143.08×), Lexus CT (320×), and Lexus LX (97.29×) over the country average.

Where do Lexus ES fans live in United States?

Lexus ES fans in United States are most concentrated in California (reach 162,380), Texas (reach 86,461), and Florida (reach 59,823). These three regions account for the largest share of the active audience.

What other brands do Lexus ES fans also like?

Beyond Lexus ES itself, the audience over-indexes on Lexus CT (320×), Lexus LX (97.29×), Google News (17.46×), and Lexus RX (72.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus ES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.