Rascasse Audience Intelligence

Lexus ES Audience in United States

A data profile of the people who buy, follow and care about Lexus ES in United States — modelled from more than twelve digital signal sources. Lexus ES has an estimated audience of 691,345 people in United States.

#241among Car Model in United States#885in Cars & Mobility

The average Lexus ES fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lexus NX, Lexus CT, Lexus LX, with strongest over-indexing on Lexus NX (143.08× the country average).

Demographically, the Lexus ES audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lexus ES fan in United States is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Lexus NX.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lexus ES profile in United States.

Audience size
691K
in United States
Gender
32.8%♀
67.2% male
Age
38.6
average years
Country rank
#30149
Car Model in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lexus ES fans

32.8% are female, 67.2% are male, average age 38.6.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Lexus ES audience in United States
MetricValue
Female32.8%
Male67.2%
Average age38.6
Estimated audience size691,345
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Lexus ES audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4919%
50+20%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Lexus ES audience comes from United States.

Worldwide audience distribution share by country for Lexus ES
CountryShare
United States24.1%
Japan7.8%
Taiwan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lexus ES audience in United States is strongest.

Fig. 05

Top regions by affinity

Lexus ES fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.07×
02Texas~80K1.44×
03Georgia~30K1.43×
04Maryland~20K1.43×
05New Jersey~20K1.38×
06Hawaii~4K1.38×
07Virginia~20K1.35×
08Washington~20K1.33×
09Nevada~9K1.33×
10Florida~60K1.28×
11Illinois~30K1.27×
12Connecticut~8K1.25×
13North Carolina~20K1.18×
14Washington, District of Columbia~2K1.18×
15Massachusetts~20K1.16×
16New York~40K1.15×
17Arizona~20K1.13×
18Louisiana~9K1.10×
19Alabama~10K1.07×
20Delaware~2K1.07×
21Rhode Island~2K1.05×
22Mississippi~6K1.03×
23Tennessee~10K1.02×
24Pennsylvania~20K1.01×
25South Carolina~10K1.01×
26Missouri~10K0.96×
27Oklahoma~7K0.96×
28Kentucky~8K0.94×
29Ohio~20K0.92×
30Kansas~5K0.92×
31Indiana~10K0.91×
32Oregon~7K0.91×
33Arkansas~5K0.91×
34New Hampshire~2K0.89×
35New Mexico~3K0.88×
36Colorado~9K0.87×
37Utah~5K0.87×
38Minnesota~8K0.86×
39Nebraska~3K0.86×
40Michigan~10K0.84×
41Wisconsin~8K0.81×
42Iowa~4K0.77×
43West Virginia~2K0.76×
44South Dakota~1K0.75×
45Alaska~1K0.75×
46Vermont<1K0.75×
47Idaho~2K0.74×
48North Dakota~1K0.74×
49Maine~2K0.72×
50Montana~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Lexus ES, United States
0.68×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lexus ES audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lexus ES audience
#·InterestCategoryAffinity×
01Lexus CTCars & Mobility320.00×
02Lexus SCCars & Mobility249.35×
03Lexus GSCars & Mobility172.86×
04Lexus NXCars & Mobility143.08×
05Lexus LXCars & Mobility97.29×
06Lexus LCCars & Mobility94.56×
07Ford Focus (third generation)Cars & Mobility81.40×
08Lexus RCCars & Mobility80.57×
09Lexus RXCars & Mobility72.28×
10Lexus LSCars & Mobility63.32×
11BMW 5 Series (E39)Cars & Mobility55.61×
12Lexus GXCars & Mobility54.76×
13Nissan JukeCars & Mobility46.44×
14National Auto Sport AssociationSports45.99×
15Lexus ISCars & Mobility44.00×
16Audi A6Cars & Mobility33.64×
17Infiniti Q50Cars & Mobility33.27×
18Audi A4Cars & Mobility30.67×
19BMW 5 SeriesCars & Mobility25.33×
20Google NewsNews17.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lexus ES audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lexus ES audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.94×
Luxury OrientationPREMIUM1.94×
Family OrientationCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lexus ES audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
MindfulnessBALANCE0.77×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lexus ES have in United States?

Lexus ES has an estimated audience of 691,345 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lexus ES fans?

32.8% of Lexus ES fans are female, 67.2% are male, with an average age of 38.6 years.

03

Which brands do Lexus ES fans like most?

Lexus ES fans show strongest brand affinity for Lexus NX (143.08×), Lexus CT (320×), and Lexus LX (97.29×) over the country average.

04

Where do Lexus ES fans live in United States?

Lexus ES fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lexus ES fans also like?

Beyond Lexus ES itself, the audience over-indexes on Lexus CT (320×), Lexus LX (97.29×), Google News (17.46×), and Lexus RX (72.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Lexus ES audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus ES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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