Lexus IS Audience in United States

Lexus IS logo

Lexus IS has an estimated audience of 874,085 people in United States. 27.0% are female, 73.0% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Lexus NX, Lexus ES, Used Cars, Lexus RX, Lexus LX.

The average Lexus IS fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus NX, Lexus ES, Used Cars, with strongest over-indexing on Lexus NX (49.62× the country average). Demographically, the Lexus IS audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lexus IS fans

Demographic split for Lexus IS audience in United States
MetricValue
Female27.0%
Male73.0%
Average age38.1
Estimated audience size874,085

Audience persona

The typical Lexus IS fan in United States is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Lexus NX.

Top regions in United States

Top regions ranked by reach for Lexus IS in United States
RegionReachAffinity
California231,6562.41×
Texas117,8361.57×
Florida95,9651.62×
New York57,4351.18×
Georgia41,9811.56×
Illinois33,1081.14×
New Jersey32,1971.45×
North Carolina31,9231.21×
Virginia28,0121.32×
Pennsylvania27,1530.92×
Washington26,5721.52×
Arizona22,7321.27×
Maryland21,2701.42×
Ohio20,1870.75×
Massachusetts19,7561.15×
Tennessee18,9811.08×
Michigan15,4230.67×
Colorado14,3331.04×
Alabama13,6771.12×
South Carolina12,7550.97×
Nevada12,6101.49×
Indiana12,5120.78×
Connecticut12,4081.42×
Louisiana12,2671.09×
Missouri11,6630.83×
Oregon11,4941.15×
Minnesota10,2810.82×
Wisconsin9,4350.72×
Oklahoma9,3780.97×
Kentucky8,7910.8×
Utah8,4541.08×
Hawaii7,9962.13×
Mississippi6,3710.88×
Kansas5,9840.87×
Arkansas5,5420.77×
Iowa4,4300.62×
New Mexico3,9930.91×
Nebraska2,9980.68×
Rhode Island2,9561.06×
Idaho2,9090.66×
New Hampshire2,8710.83×
Washington, District of Columbia2,6451.01×
West Virginia2,0070.49×
Delaware1,9970.83×
Maine1,4470.46×
Alaska8420.45×
Montana7470.31×
South Dakota7430.37×
Vermont6990.46×
North Dakota6600.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus IS audience
BrandAffinityCategory
Lexus NX49.62×Cars & Mobility
Lexus ES57.6×Cars & Mobility
Used Cars8.34×Cars & Mobility
Lexus RX33.23×Cars & Mobility
Lexus LX36.25×Cars & Mobility
Lexus GS76.21×Cars & Mobility
Lexus8.97×Cars & Mobility
Lexus RC45.94×Cars & Mobility
Lexus CT86×Cars & Mobility
Lexus GX23.22×Cars & Mobility
National Auto Sport Association22.01×Sports
Mazda625.92×Cars & Mobility
Auto maintenance8.23×Cars & Mobility
Family car8.9×Cars & Mobility
Infiniti Q5021.95×Cars & Mobility
Lexus LC41.86×Cars & Mobility
Sedan (automobile)6.74×Cars & Mobility
Ford Focus (third generation)30.83×Cars & Mobility
Lexus LS32.12×Cars & Mobility
Honda Civic8.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus IS audience
TraitClusterScore
Luxury OrientationPREMIUM3.06
Risk AppetiteTHRILL2.29
Family OrientationCONSERVATISM2.15
Quality AwarenessPREMIUM1.69
Need for SecurityCONSERVATISM1.36
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Lexus IS
CountryShare
United States23.6%
Japan9.1%
Taiwan5.8%

See Lexus IS audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lexus IS have in United States?

Lexus IS has an estimated audience of 874,085 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus IS fans?

27.0% of Lexus IS fans are female, 73.0% are male, with an average age of 38.1 years.

Which brands do Lexus IS fans like most?

Lexus IS fans show strongest brand affinity for Lexus NX (49.62×), Lexus ES (57.6×), and Used Cars (8.34×) over the country average.

Where do Lexus IS fans live in United States?

Lexus IS fans in United States are most concentrated in California (reach 231,656), Texas (reach 117,836), and Florida (reach 95,965). These three regions account for the largest share of the active audience.

What other brands do Lexus IS fans also like?

Beyond Lexus IS itself, the audience over-indexes on Lexus ES (57.6×), Used Cars (8.34×), Lexus RX (33.23×), and Lexus LX (36.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus IS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.