Rascasse Audience Intelligence

Lexus IS Audience in United States

Name: Lexus IS — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lexus IS in United States — modelled from more than twelve digital signal sources. Lexus IS has an estimated audience of 877,543 people in United States.

#197among Car Model in United States #784in Cars & Mobility

The average Lexus IS fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lexus NX, Lexus ES, Used Cars, with strongest over-indexing on Lexus NX (49.62× the country average).

Demographically, the Lexus IS audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lexus IS fan in United States is more male, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Lexus NX.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lexus IS profile in United States.

Audience size

878K

in United States

Gender

27.0%♀

73.0% male

Age

38.1

average years

Country rank

#25823

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lexus IS fans

27.0% are female, 73.0% are male, average age 38.1.

Fig. 02

Gender split

27.0%

Female

73.0%

Male

Demographic split for Lexus IS audience in United States
Metric	Value
Female	27.0%
Male	73.0%
Average age	38.1
Estimated audience size	877,543

Fig. 03

Age distribution

Age distribution of the Lexus IS audience in United States
Age bracket	Share	%
16-19		22%
20-29		20%
30-39		21%
40-49		19%
50+		18%

Fig. 04

Worldwide distribution

23.6%

of the worldwide Lexus IS audience comes from United States.

Worldwide audience distribution share by country for Lexus IS
Country	Share
United States	23.6%
Japan	9.1%
Taiwan	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lexus IS audience in United States is strongest.

Fig. 05

Top regions by affinity

Lexus IS fans by region: top regions in United States
#	Region	Reach	×
01	California	~200K	2.24×
02	Hawaii	~7K	1.96×
03	Florida	~90K	1.54×
04	Georgia	~40K	1.50×
05	Texas	~100K	1.46×
06	Washington	~30K	1.46×
07	Nevada	~10K	1.45×
08	Maryland	~20K	1.38×
09	Connecticut	~10K	1.38×
10	New Jersey	~30K	1.37×
11	Virginia	~30K	1.29×
12	Arizona	~20K	1.27×
13	North Carolina	~30K	1.17×
14	Alabama	~10K	1.14×
15	Massachusetts	~20K	1.12×
16	Oregon	~10K	1.11×
17	New York	~50K	1.10×
18	Illinois	~30K	1.10×
19	Louisiana	~10K	1.09×
20	Tennessee	~20K	1.07×
21	Utah	~8K	1.07×
22	Rhode Island	~3K	1.07×
23	Colorado	~10K	1.03×
24	Washington, District of Columbia	~3K	1.02×
25	New Mexico	~4K	0.98×
26	South Carolina	~10K	0.97×
27	Oklahoma	~9K	0.95×
28	Pennsylvania	~30K	0.94×
29	Kansas	~6K	0.93×
30	Delaware	~2K	0.93×
31	Mississippi	~7K	0.92×
32	New Hampshire	~3K	0.86×
33	Missouri	~10K	0.84×
34	Kentucky	~9K	0.84×
35	Arkansas	~6K	0.84×
36	Minnesota	~10K	0.83×
37	Ohio	~20K	0.80×
38	Indiana	~10K	0.80×
39	Nebraska	~3K	0.79×
40	Wisconsin	~10K	0.75×
41	Idaho	~3K	0.75×
42	Alaska	~1K	0.71×
43	Vermont	~1K	0.70×
44	Michigan	~20K	0.69×
45	Iowa	~5K	0.68×
46	West Virginia	~3K	0.68×
47	South Dakota	~1K	0.68×
48	North Dakota	~1K	0.68×
49	Maine	~2K	0.65×
50	Montana	~2K	0.62×

Affinity by region — Lexus IS, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lexus IS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lexus IS audience
#	Interest	Category	×
01	Lexus CT	Cars & Mobility	86.00×
02	Lexus GS	Cars & Mobility	76.21×
03	Lexus ES	Cars & Mobility	57.60×
04	Lexus NX	Cars & Mobility	49.62×
05	Lexus RC	Cars & Mobility	45.94×
06	Lexus LC	Cars & Mobility	41.86×
07	Lexus LX	Cars & Mobility	36.25×
08	Lexus RX	Cars & Mobility	33.23×
09	Lexus LS	Cars & Mobility	32.12×
10	Mazda6	Cars & Mobility	25.92×
11	Lexus GX	Cars & Mobility	23.22×
12	National Auto Sport Association	Sports	22.01×
13	Infiniti Q50	Cars & Mobility	21.95×
14	Lexus	Cars & Mobility	8.97×
15	Family car	Cars & Mobility	8.90×
16	Honda Civic	Cars & Mobility	8.89×
17	Used Cars	Cars & Mobility	8.34×
18	Auto maintenance	Cars & Mobility	8.23×
19	Sedan (automobile)	Cars & Mobility	6.74×
20	Used car	Cars & Mobility	3.76×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lexus IS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lexus IS audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.29×
Luxury Orientation	PREMIUM	2.05×
Risk Appetite	THRILL	1.70×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lexus IS audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.77×
Community Orientation	OPEN	0.79×
Tradition	CONSERVATISM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lexus IS have in United States?

Lexus IS has an estimated audience of 877,543 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus IS fans?

27.0% of Lexus IS fans are female, 73.0% are male, with an average age of 38.1 years.

Which brands do Lexus IS fans like most?

Lexus IS fans show strongest brand affinity for Lexus NX (49.62×), Lexus ES (57.6×), and Used Cars (8.34×) over the country average.

Where do Lexus IS fans live in United States?

Lexus IS fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Lexus IS fans also like?

Beyond Lexus IS itself, the audience over-indexes on Lexus ES (57.6×), Used Cars (8.34×), Lexus RX (33.23×), and Lexus LX (36.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus IS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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