Rascasse Audience Intelligence

Lexus LS Audience in United States

Name: Lexus LS — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lexus LS in United States — modelled from more than twelve digital signal sources. Lexus LS has an estimated audience of 591,193 people in United States.

#270among Car Model in United States #960in Cars & Mobility

The average Lexus LS fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lexus GX, Ford Ka, Lexus NX, with strongest over-indexing on Lexus GX (114.02× the country average).

Demographically, the Lexus LS audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lexus LS fan in United States is more male, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Lexus GX.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lexus LS profile in United States.

Audience size

591K

in United States

Gender

29.1%♀

70.9% male

Age

39.7

average years

Country rank

#33108

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lexus LS fans

29.1% are female, 70.9% are male, average age 39.7.

Fig. 02

Gender split

29.1%

Female

70.9%

Male

Demographic split for Lexus LS audience in United States
Metric	Value
Female	29.1%
Male	70.9%
Average age	39.7
Estimated audience size	591,193

Fig. 03

Age distribution

Age distribution of the Lexus LS audience in United States
Age bracket	Share	%
16-19		19%
20-29		19%
30-39		20%
40-49		19%
50+		22%

Fig. 04

Worldwide distribution

35.1%

of the worldwide Lexus LS audience comes from United States.

Worldwide audience distribution share by country for Lexus LS
Country	Share
United States	35.1%
Japan	16.6%
Poland	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lexus LS audience in United States is strongest.

Fig. 05

Top regions by affinity

Lexus LS fans by region: top regions in United States
#	Region	Reach	×
01	California	~100K	1.87×
02	Maryland	~10K	1.46×
03	Texas	~70K	1.44×
04	Hawaii	~4K	1.43×
05	Georgia	~20K	1.38×
06	Washington	~20K	1.37×
07	Nevada	~7K	1.33×
08	New Jersey	~20K	1.31×
09	Virginia	~20K	1.31×
10	Florida	~50K	1.30×
11	Illinois	~20K	1.27×
12	Connecticut	~7K	1.27×
13	North Carolina	~20K	1.17×
14	Massachusetts	~10K	1.17×
15	Arizona	~10K	1.15×
16	New York	~40K	1.13×
17	Tennessee	~10K	1.13×
18	Washington, District of Columbia	~2K	1.13×
19	Rhode Island	~2K	1.06×
20	South Carolina	~9K	1.05×
21	Delaware	~2K	1.04×
22	Alabama	~8K	1.03×
23	Louisiana	~8K	1.03×
24	Colorado	~9K	1.02×
25	Mississippi	~5K	1.01×
26	Kansas	~5K	1.00×
27	Oregon	~6K	0.99×
28	Utah	~5K	0.95×
29	Pennsylvania	~20K	0.94×
30	Oklahoma	~6K	0.93×
31	Missouri	~8K	0.92×
32	Arkansas	~4K	0.91×
33	Indiana	~9K	0.90×
34	Minnesota	~7K	0.89×
35	Kentucky	~6K	0.89×
36	New Mexico	~3K	0.89×
37	Ohio	~20K	0.88×
38	New Hampshire	~2K	0.86×
39	Michigan	~10K	0.85×
40	Nebraska	~2K	0.85×
41	Wisconsin	~7K	0.82×
42	Alaska	<1K	0.81×
43	Vermont	<1K	0.81×
44	South Dakota	~1K	0.80×
45	North Dakota	<1K	0.79×
46	Idaho	~2K	0.78×
47	West Virginia	~2K	0.77×
48	Iowa	~4K	0.76×
49	Maine	~2K	0.75×
50	Montana	~1K	0.75×

Affinity by region — Lexus LS, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lexus LS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lexus LS audience
#	Interest	Category	×
01	Ford Ka	Cars & Mobility	126.48×
02	Lexus GX	Cars & Mobility	114.02×
03	Lexus CT	Cars & Mobility	86.94×
04	Lexus NX	Cars & Mobility	78.66×
05	Hyundai i20	Cars & Mobility	77.47×
06	Lexus ES	Cars & Mobility	63.32×
07	Lexus RX	Cars & Mobility	43.01×
08	Lexus IS	Cars & Mobility	32.12×
09	Nissan Juke	Cars & Mobility	28.98×
10	Infiniti Q50	Cars & Mobility	26.33×
11	Acura TLX	Cars & Mobility	22.40×
12	Mercedes-Benz GLA-Class	Cars & Mobility	22.03×
13	Hybrid electric vehicle	Cars & Mobility	19.38×
14	Acura MDX	Cars & Mobility	17.57×
15	Lexus	Cars & Mobility	10.38×
16	Family car	Cars & Mobility	9.49×
17	Jaguar Cars	Cars & Mobility	8.41×
18	Kia Motors	Cars & Mobility	7.91×
19	Solar energy	Home & Garden	4.84×
20	Mortgage loans	Business & Career	3.70×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lexus LS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lexus LS audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.81×
Quality Awareness	PREMIUM	2.77×
Price Sensitivity	PREMIUM	1.96×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lexus LS audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.70×
Creativity	OPEN	0.74×
Community Orientation	OPEN	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lexus LS have in United States?

Lexus LS has an estimated audience of 591,193 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus LS fans?

29.1% of Lexus LS fans are female, 70.9% are male, with an average age of 39.7 years.

Which brands do Lexus LS fans like most?

Lexus LS fans show strongest brand affinity for Lexus GX (114.02×), Ford Ka (126.48×), and Lexus NX (78.66×) over the country average.

Where do Lexus LS fans live in United States?

Lexus LS fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Lexus LS fans also like?

Beyond Lexus LS itself, the audience over-indexes on Ford Ka (126.48×), Lexus NX (78.66×), Lexus RX (43.01×), and Lexus ES (63.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus LS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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