Lexus LS Audience in United States

Lexus LS logo

Lexus LS has an estimated audience of 574,065 people in United States. 29.1% are female, 70.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Arrietty, Iztacalco, Life of Pi, Hipster, Omaha Storm Chasers.

The average Lexus LS fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arrietty, Iztacalco, Life of Pi, with strongest over-indexing on Arrietty (69.42× the country average). Demographically, the Lexus LS audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lexus LS fans

Demographic split for Lexus LS audience in United States
MetricValue
Female29.1%
Male70.9%
Average age39.7
Estimated audience size574,065

Audience persona

The typical Lexus LS fan in United States is more male, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Lexus LS in United States
RegionReachAffinity
California128,5542.04×
Texas72,8761.48×
Florida52,2471.34×
New York38,6491.2×
Georgia25,4321.44×
Illinois25,1581.32×
North Carolina20,2941.17×
New Jersey19,0751.31×
Virginia18,9211.35×
Pennsylvania18,7760.97×
Washington17,0901.48×
Ohio15,2310.86×
Maryland14,7191.49×
Massachusetts14,0021.24×
Tennessee13,6461.18×
Michigan13,5040.9×
Arizona13,3491.14×
Colorado9,4011.04×
South Carolina9,3331.08×
Indiana9,2890.89×
Missouri8,3710.9×
Alabama7,9150.99×
Nevada7,8401.41×
Louisiana7,5461.02×
Minnesota7,3060.89×
Connecticut7,2641.26×
Wisconsin6,9400.8×
Oregon6,8881.05×
Kentucky5,8750.82×
Oklahoma5,8590.92×
Utah4,7690.93×
Kansas4,6341.02×
Mississippi4,5380.96×
Arkansas4,0320.85×
Hawaii3,7341.51×
Iowa3,1740.67×
New Mexico2,3100.8×
Nebraska2,2200.77×
Washington, District of Columbia2,0361.18×
Idaho1,8760.65×
Rhode Island1,8361×
New Hampshire1,8140.8×
West Virginia1,5030.56×
Delaware1,4780.93×
Maine1,1950.58×
South Dakota8180.62×
Montana6630.42×
Alaska5280.43×
Vermont5130.51×
North Dakota4780.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus LS audience
BrandAffinityCategory
Arrietty69.42×Movies & TV
Iztacalco112.41×Travel & Leisure
Life of Pi29.27×Movies & TV
Hipster22.69×Politics & Society
Omaha Storm Chasers42.62×Sports
Vivian Campbell27.03×Music & Radio
Title Nine13.42×Fashion & Accessoires
Northrop Grumman7.54×Business & Career
Academy Award for Best Production Design19.3×Movies & TV
Iyanla Vanzant15.49×Business & Career
Hammock camping7.06×Travel & Leisure
Aix-Marseille University43.54×Business & Career
Leverage (TV series)5.9×Movies & TV
N1 road (South Africa)3.67×Travel & Leisure
Hog Hunting2.96×Sports
The Perks of Being a Wallflower (film)5.4×Movies & TV
Equinix10.47×Business & Career
Tokyo Story17.39×Movies & TV
Naperville, Illinois5.82×Travel & Leisure
Acoustic music3.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus LS audience
TraitClusterScore
Family OrientationCONSERVATISM2.21
Quality AwarenessPREMIUM2.01
Luxury OrientationPREMIUM1.87
IndulgenceJOY1.48
Price SensitivityPREMIUM1.42
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Lexus LS
CountryShare
United States34.5%
Japan16.7%
Poland4.8%

See Lexus LS audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lexus LS have in United States?

Lexus LS has an estimated audience of 574,065 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus LS fans?

29.1% of Lexus LS fans are female, 70.9% are male, with an average age of 39.7 years.

Which brands do Lexus LS fans like most?

Lexus LS fans show strongest brand affinity for Arrietty (69.42×), Iztacalco (112.41×), and Life of Pi (29.27×) over the country average.

Where do Lexus LS fans live in United States?

Lexus LS fans in United States are most concentrated in California (reach 128,554), Texas (reach 72,876), and Florida (reach 52,247). These three regions account for the largest share of the active audience.

What other brands do Lexus LS fans also like?

Beyond Lexus LS itself, the audience over-indexes on Iztacalco (112.41×), Life of Pi (29.27×), Hipster (22.69×), and Omaha Storm Chasers (42.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus LS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.