Lexus RC Audience in United States

Lexus RC has an estimated audience of 470,771 people in United States. 26.4% are female, 73.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Lexus GX, Lexus NX, Lexus CT, Lexus ES, Lexus RX.

The average Lexus RC fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus GX, Lexus NX, Lexus CT, with strongest over-indexing on Lexus GX (79.02× the country average). Demographically, the Lexus RC audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Lexus RC fans

Demographic split for Lexus RC audience in United States
MetricValue
Female26.4%
Male73.6%
Average age39.6
Estimated audience size470,771

Audience persona

The typical Lexus RC fan in United States is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Lexus GX.

Top regions in United States

Top regions ranked by reach for Lexus RC in United States
RegionReachAffinity
California116,3432.25×
Texas66,1861.64×
Florida51,5741.62×
New York25,5180.97×
Georgia22,7711.57×
Illinois17,0521.09×
North Carolina16,8991.19×
Virginia15,0541.31×
New Jersey14,6411.22×
Pennsylvania14,2300.9×
Washington14,0601.49×
Arizona13,1271.37×
Maryland11,8821.47×
Ohio11,6540.8×
Tennessee11,5741.23×
Massachusetts9,5371.03×
Michigan8,2510.67×
Nevada8,0471.77×
Colorado7,8501.06×
South Carolina7,3911.04×
Indiana7,2010.84×
Missouri7,0900.93×
Alabama6,8091.04×
Louisiana6,0761×
Oregon5,7601.07×
Minnesota5,6610.84×
Connecticut5,5761.18×
Oklahoma5,5271.06×
Wisconsin5,4710.77×
Kentucky5,2660.89×
Utah4,2691.01×
Kansas3,6000.97×
Hawaii3,5031.73×
Arkansas3,3150.85×
Mississippi3,2150.83×
New Mexico2,6811.14×
Iowa2,3600.61×
Idaho1,7140.73×
Nebraska1,6770.71×
Rhode Island1,4760.99×
Washington, District of Columbia1,4030.99×
New Hampshire1,3000.7×
West Virginia1,2430.57×
Delaware1,0970.84×
Maine7380.44×
Alaska5370.53×
Montana5000.38×
South Dakota4620.42×
Vermont3920.47×
North Dakota3880.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus RC audience
BrandAffinityCategory
Lexus GX79.02×Cars & Mobility
Lexus NX108.96×Cars & Mobility
Lexus CT216.08×Cars & Mobility
Lexus ES83.82×Cars & Mobility
Lexus RX53.4×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ford Ka66.27×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Lexus IS39.13×Cars & Mobility
Nissan Rogue18.96×Cars & Mobility
Income tax13.19×Business & Career
Lexus8.74×Cars & Mobility
Planet Fitness3.96×Sports
Infiniti Q5022.54×Cars & Mobility
Nissan Juke25.77×Cars & Mobility
Toyota Highlander10.3×Cars & Mobility
Acura MDX14.02×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus RC audience
TraitClusterScore
Family OrientationCONSERVATISM1.61
Need for SecurityCONSERVATISM1.61
Luxury OrientationPREMIUM1.57
Quality AwarenessPREMIUM1.46
Early Adopter MentalityPOWER1.45
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Lexus RC
CountryShare
United States35.5%
Japan12.1%
Italy8.3%

See Lexus RC audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Lexus RC have in United States?

Lexus RC has an estimated audience of 470,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus RC fans?

26.4% of Lexus RC fans are female, 73.6% are male, with an average age of 39.6 years.

Which brands do Lexus RC fans like most?

Lexus RC fans show strongest brand affinity for Lexus GX (79.02×), Lexus NX (108.96×), and Lexus CT (216.08×) over the country average.

Where do Lexus RC fans live in United States?

Lexus RC fans in United States are most concentrated in California (reach 116,343), Texas (reach 66,186), and Florida (reach 51,574). These three regions account for the largest share of the active audience.

What other brands do Lexus RC fans also like?

Beyond Lexus RC itself, the audience over-indexes on Lexus NX (108.96×), Lexus CT (216.08×), Lexus ES (83.82×), and Lexus RX (53.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus RC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.