Lexus RC Audience in United States

Lexus RC logo

Lexus RC has an estimated audience of 470,771 people in United States. 26.4% are female, 73.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Life of Pi, Arrietty, Iztacalco, Nationality, Omaha Storm Chasers.

The average Lexus RC fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Life of Pi, Arrietty, Iztacalco, with strongest over-indexing on Life of Pi (25.77× the country average). Demographically, the Lexus RC audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Lexus RC fans

Demographic split for Lexus RC audience in United States
MetricValue
Female26.4%
Male73.6%
Average age39.6
Estimated audience size470,771

Audience persona

The typical Lexus RC fan in United States is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Lexus RC in United States
RegionReachAffinity
California116,3432.25×
Texas66,1861.64×
Florida51,5741.62×
New York25,5180.97×
Georgia22,7711.57×
Illinois17,0521.09×
North Carolina16,8991.19×
Virginia15,0541.31×
New Jersey14,6411.22×
Pennsylvania14,2300.9×
Washington14,0601.49×
Arizona13,1271.37×
Maryland11,8821.47×
Ohio11,6540.8×
Tennessee11,5741.23×
Massachusetts9,5371.03×
Michigan8,2510.67×
Nevada8,0471.77×
Colorado7,8501.06×
South Carolina7,3911.04×
Indiana7,2010.84×
Missouri7,0900.93×
Alabama6,8091.04×
Louisiana6,0761×
Oregon5,7601.07×
Minnesota5,6610.84×
Connecticut5,5761.18×
Oklahoma5,5271.06×
Wisconsin5,4710.77×
Kentucky5,2660.89×
Utah4,2691.01×
Kansas3,6000.97×
Hawaii3,5031.73×
Arkansas3,3150.85×
Mississippi3,2150.83×
New Mexico2,6811.14×
Iowa2,3600.61×
Idaho1,7140.73×
Nebraska1,6770.71×
Rhode Island1,4760.99×
Washington, District of Columbia1,4030.99×
New Hampshire1,3000.7×
West Virginia1,2430.57×
Delaware1,0970.84×
Maine7380.44×
Alaska5370.53×
Montana5000.38×
South Dakota4620.42×
Vermont3920.47×
North Dakota3880.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus RC audience
BrandAffinityCategory
Life of Pi25.77×Movies & TV
Arrietty32.96×Movies & TV
Iztacalco66.27×Travel & Leisure
Nationality3.02×Politics & Society
Omaha Storm Chasers26.8×Sports
Home construction1.82×Home & Garden
Iyanla Vanzant15.52×Business & Career
Title Nine11.59×Fashion & Accessoires
Combat sport1.72×Sports
Hammock camping7.57×Travel & Leisure
Nebraska Cornhuskers football3.53×Sports
Elsa Punset216.08×Literature
Equinix11.65×Business & Career
Northrop Grumman5.16×Business & Career
MK3.33×Music & Radio
Jesse Plemons2.72×Movies & TV
Tipsy Elves7.65×Shopping
Cam Ward2.88×Sports
Urban horticulture2.63×Home & Garden
Hog Hunting2.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus RC audience
TraitClusterScore
Family OrientationCONSERVATISM1.61
Need for SecurityCONSERVATISM1.61
Luxury OrientationPREMIUM1.57
Quality AwarenessPREMIUM1.46
Early Adopter MentalityPOWER1.45
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Lexus RC
CountryShare
United States35.5%
Japan12.1%
Italy8.3%

See Lexus RC audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Lexus RC have in United States?

Lexus RC has an estimated audience of 470,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus RC fans?

26.4% of Lexus RC fans are female, 73.6% are male, with an average age of 39.6 years.

Which brands do Lexus RC fans like most?

Lexus RC fans show strongest brand affinity for Life of Pi (25.77×), Arrietty (32.96×), and Iztacalco (66.27×) over the country average.

Where do Lexus RC fans live in United States?

Lexus RC fans in United States are most concentrated in California (reach 116,343), Texas (reach 66,186), and Florida (reach 51,574). These three regions account for the largest share of the active audience.

What other brands do Lexus RC fans also like?

Beyond Lexus RC itself, the audience over-indexes on Arrietty (32.96×), Iztacalco (66.27×), Nationality (3.02×), and Omaha Storm Chasers (26.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus RC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.