Volvo S90 Audience in United States

Volvo S90 logo

Volvo S90 has an estimated audience of 318,086 people in United States. 51.7% are female, 48.3% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Volvo S80, Volvo 200 Series, Volvo S60, Volvo C70, Volvo V70.

The average Volvo S90 fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Volvo S80, Volvo 200 Series, Volvo S60, with strongest over-indexing on Volvo S80 (572.92× the country average). Demographically, the Volvo S90 audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volvo S90 fans

Demographic split for Volvo S90 audience in United States
MetricValue
Female51.7%
Male48.3%
Average age39.9
Estimated audience size318,086

Audience persona

The typical Volvo S90 fan in United States is balanced, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Volvo S80.

Top regions in United States

Top regions ranked by reach for Volvo S90 in United States
RegionReachAffinity
California39,4641.13×
Texas29,2621.07×
New York24,4141.37×
Florida23,7311.1×
Illinois14,6731.38×
Pennsylvania13,7291.28×
Georgia12,1911.24×
North Carolina12,0661.26×
New Jersey11,0361.36×
Virginia10,7101.38×
Massachusetts9,9721.59×
Ohio9,7861×
Maryland8,1551.49×
Michigan7,9450.96×
Washington7,5311.18×
Tennessee6,0190.94×
Arizona5,8900.91×
South Carolina5,8891.23×
Indiana5,3500.92×
Colorado5,2651.05×
Connecticut5,1721.62×
Missouri4,9940.97×
Minnesota4,3830.96×
Louisiana4,0640.99×
Alabama4,0060.9×
Wisconsin3,8740.81×
Kentucky3,4740.87×
Oregon3,3220.91×
Oklahoma3,2680.93×
Nevada2,8720.93×
Kansas2,3360.93×
Mississippi2,0630.79×
Iowa1,9300.74×
Utah1,9230.68×
Arkansas1,9030.73×
New Hampshire1,7161.37×
Maine1,4171.24×
Washington, District of Columbia1,3951.46×
Nebraska1,3740.86×
Rhode Island1,2611.25×
New Mexico1,2510.78×
West Virginia1,0220.69×
Delaware9711.11×
Idaho9680.61×
Hawaii8550.63×
Vermont5020.9×
Montana4440.5×
South Dakota4160.57×
Alaska3660.54×
North Dakota2850.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volvo S90 audience
BrandAffinityCategory
Volvo S80572.92×Cars & Mobility
Volvo 200 Series514.45×Cars & Mobility
Volvo S60207.11×Cars & Mobility
Volvo C70593.75×Cars & Mobility
Volvo V70414.77×Cars & Mobility
BMW X5 (E70)92.73×Cars & Mobility
Infiniti Q5089.53×Cars & Mobility
BMW M1206.94×Cars & Mobility
Volvo S40462.5×Cars & Mobility
Range Rover Evoque120.91×Cars & Mobility
BMW Z4131.25×Cars & Mobility
Jaguar XE222.83×Cars & Mobility
Mercedes-Benz GLA-Class63.05×Cars & Mobility
BMW X173.84×Cars & Mobility
Saab Automobile147.73×Cars & Mobility
Audi Q741.36×Cars & Mobility
BMW 3 Series (E46)62.16×Cars & Mobility
BMW 5 Series52.08×Cars & Mobility
Used Cars11.34×Cars & Mobility
Range Rover Sport54.33×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volvo S90 audience
TraitClusterScore
Quality AwarenessPREMIUM2.87
Family OrientationCONSERVATISM1.91
Luxury OrientationPREMIUM1.81
IndulgenceJOY1.59
Need for SecurityCONSERVATISM1.59
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Volvo S90
CountryShare
United States10.3%
Poland7.4%
United Kingdom4.4%

See Volvo S90 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volvo S90 have in United States?

Volvo S90 has an estimated audience of 318,086 people in United States, concentrated in California and Texas.

What is the gender split and age of Volvo S90 fans?

51.7% of Volvo S90 fans are female, 48.3% are male, with an average age of 39.9 years.

Which brands do Volvo S90 fans like most?

Volvo S90 fans show strongest brand affinity for Volvo S80 (572.92×), Volvo 200 Series (514.45×), and Volvo S60 (207.11×) over the country average.

Where do Volvo S90 fans live in United States?

Volvo S90 fans in United States are most concentrated in California (reach 39,464), Texas (reach 29,262), and New York (reach 24,414). These three regions account for the largest share of the active audience.

What other brands do Volvo S90 fans also like?

Beyond Volvo S90 itself, the audience over-indexes on Volvo 200 Series (514.45×), Volvo S60 (207.11×), Volvo C70 (593.75×), and Volvo V70 (414.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo S90. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.