Rascasse Audience Intelligence

Volvo S90 Audience in United States

A data profile of the people who buy, follow and care about Volvo S90 in United States — modelled from more than twelve digital signal sources. Volvo S90 has an estimated audience of 304,695 people in United States.

#336among Car type in United States#395among Car Model in United States#1276in Cars & Mobility

The average Volvo S90 fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volvo S80, Volvo 200 Series, Volvo S60, with strongest over-indexing on Volvo S80 (572.92× the country average).

Demographically, the Volvo S90 audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volvo S90 fan in United States is balanced, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Volvo S80.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo S90 profile in United States.

Audience size
305K
in United States
Gender
51.7%♀
48.3% male
Age
39.9
average years
Country rank
#47979
Car Model in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volvo S90 fans

51.7% are female, 48.3% are male, average age 39.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Volvo S90 audience in United States
MetricValue
Female51.7%
Male48.3%
Average age39.9
Estimated audience size304,695
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Volvo S90 audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3929%
40-4919%
50+18%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Volvo S90 audience comes from United States.

Worldwide audience distribution share by country for Volvo S90
CountryShare
United States9.7%
Poland7.4%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo S90 audience in United States is strongest.

Fig. 05

Top regions by affinity

Volvo S90 fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~5K1.67×
02Maryland~8K1.50×
03Massachusetts~9K1.48×
04New Hampshire~2K1.38×
05Virginia~10K1.36×
06Washington, District of Columbia~1K1.35×
07New Jersey~10K1.34×
08Illinois~10K1.30×
09New York~20K1.25×
10North Carolina~10K1.25×
11Pennsylvania~10K1.24×
12Rhode Island~1K1.23×
13South Carolina~6K1.22×
14Delaware~1K1.22×
15Georgia~10K1.20×
16Maine~1K1.17×
17Florida~20K1.09×
18Washington~7K1.08×
19California~40K1.05×
20Texas~30K1.03×
21Vermont<1K1.02×
22Ohio~10K0.99×
23Louisiana~4K0.99×
24Colorado~5K0.98×
25Minnesota~4K0.96×
26Tennessee~6K0.95×
27Missouri~5K0.95×
28Kansas~2K0.94×
29Indiana~5K0.93×
30Alabama~4K0.92×
31Mississippi~2K0.92×
32Michigan~8K0.91×
33Oklahoma~3K0.90×
34Nevada~3K0.90×
35Arizona~6K0.89×
36Kentucky~4K0.89×
37Oregon~3K0.89×
38Nebraska~1K0.88×
39Wisconsin~4K0.87×
40West Virginia~1K0.86×
41Alaska<1K0.85×
42New Mexico~1K0.84×
43South Dakota<1K0.83×
44North Dakota<1K0.83×
45Arkansas~2K0.82×
46Iowa~2K0.82×
47Montana<1K0.79×
48Utah~2K0.76×
49Idaho~1K0.76×
50Hawaii~1K0.76×
Fig. 06

Affinity by region

Affinity by region — Volvo S90, United States
0.76×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo S90 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo S90 audience
#·InterestCategoryAffinity×
01Volvo C70Cars & Mobility593.75×
02Volvo S80Cars & Mobility572.92×
03Volvo 200 SeriesCars & Mobility514.45×
04Volvo S40Cars & Mobility462.50×
05Volvo V70Cars & Mobility414.77×
06Jaguar XECars & Mobility222.83×
07Volvo S60Cars & Mobility207.11×
08BMW M1Cars & Mobility206.94×
09Saab AutomobileCars & Mobility147.73×
10BMW Z4Cars & Mobility131.25×
11Range Rover EvoqueCars & Mobility120.91×
12BMW X5 (E70)Cars & Mobility92.73×
13Infiniti Q50Cars & Mobility89.53×
14BMW X1Cars & Mobility73.84×
15Mercedes-Benz GLA-ClassCars & Mobility63.05×
16BMW 3 Series (E46)Cars & Mobility62.16×
17BMW 3 Series (E36)Cars & Mobility57.59×
18BMW 5 SeriesCars & Mobility52.08×
19Audi Q3Cars & Mobility46.31×
20Audi Q7Cars & Mobility41.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo S90 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo S90 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.88×
Luxury OrientationPREMIUM2.07×
Quality AwarenessPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo S90 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.69×
TraditionCONSERVATISM0.69×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volvo S90 have in United States?

Volvo S90 has an estimated audience of 304,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volvo S90 fans?

51.7% of Volvo S90 fans are female, 48.3% are male, with an average age of 39.9 years.

03

Which brands do Volvo S90 fans like most?

Volvo S90 fans show strongest brand affinity for Volvo S80 (572.92×), Volvo 200 Series (514.45×), and Volvo S60 (207.11×) over the country average.

04

Where do Volvo S90 fans live in United States?

Volvo S90 fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo S90 fans also like?

Beyond Volvo S90 itself, the audience over-indexes on Volvo 200 Series (514.45×), Volvo S60 (207.11×), Volvo C70 (593.75×), and Volvo V70 (414.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo S90. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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