Rascasse Audience Intelligence

Volvo S60 Audience in Germany

Name: Volvo S60 — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Volvo S60 in Germany — modelled from more than twelve digital signal sources. Volvo S60 has an estimated audience of 262,073 people in Germany.

#294among Car Model in Germany #822in Cars & Mobility

The average Volvo S60 fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ferrari F430, Volvo XC90, Ferrari California, with strongest over-indexing on Ferrari F430 (127.5× the country average).

Demographically, the Volvo S60 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volvo S60 fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Ferrari F430.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo S60 profile in Germany.

Audience size

262K

in Germany

Gender

44.4%♀

55.6% male

Age

38.7

average years

Country rank

#19053

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Volvo S60 fans

44.4% are female, 55.6% are male, average age 38.7.

Fig. 02

Gender split

44.4%

Female

55.6%

Male

Demographic split for Volvo S60 audience in Germany
Metric	Value
Female	44.4%
Male	55.6%
Average age	38.7
Estimated audience size	262,073

Fig. 03

Age distribution

Age distribution of the Volvo S60 audience in Germany
Age bracket	Share	%
16-19		12%
20-29		27%
30-39		26%
40-49		22%
50+		13%

Fig. 04

Worldwide distribution

4.7%

of the worldwide Volvo S60 audience comes from Germany.

Worldwide audience distribution share by country for Volvo S60
Country	Share
United States	12.4%
Poland	9.1%
Brazil	8.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo S60 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volvo S60 fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~30K	1.30×
02	Hamburg	~8K	1.27×
03	Nordrhein-Westfalen	~70K	1.15×
04	Niedersachsen	~30K	1.09×
05	Baden-Württemberg	~40K	1.06×
06	Rheinland-Pfalz	~10K	1.02×
07	Bayern	~40K	1.00×
08	Schleswig-Holstein	~10K	1.00×
09	Berlin	~10K	0.98×
10	Bremen	~2K	0.97×
11	Sachsen	~10K	0.94×
12	Brandenburg	~7K	0.90×
13	Mecklenburg-Vorpommern	~5K	0.90×
14	Thüringen	~6K	0.85×
15	Saarland	~3K	0.83×
16	Sachsen-Anhalt	~6K	0.82×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo S60 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo S60 audience
#	Interest	Category	×
01	Ferrari F430	Cars & Mobility	127.50×
02	Ferrari California	Cars & Mobility	58.38×
03	Ferrari 458	Cars & Mobility	41.42×
04	Porsche 930	Cars & Mobility	34.77×
05	Porsche 997	Cars & Mobility	26.38×
06	Volvo XC90	Cars & Mobility	24.00×
07	Compact excavator	Home & Garden	17.32×
08	Road transport	Cars & Mobility	10.50×
09	VW T-Cross	Cars & Mobility	9.55×
10	Lamborghini Urus	Cars & Mobility	8.67×
11	Audi A6	Cars & Mobility	6.55×
12	LeasingMarkt	Cars & Mobility	4.63×
13	Family car	Cars & Mobility	3.67×
14	Auto mechanic	Cars & Mobility	2.92×
15	Used car	Cars & Mobility	2.91×
16	Engine	Cars & Mobility	2.70×
17	Tire	Cars & Mobility	2.67×
18	Škoda Auto	Cars & Mobility	2.54×
19	AutoScout24	Cars & Mobility	2.47×
20	RVs	Cars & Mobility	2.30×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo S60 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Volvo S60 audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.16×
Family Orientation	CONSERVATISM	1.92×
Patriotism	CONSERVATISM	1.87×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Volvo S60 audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.82×
Urban Lifestyle	OPEN	0.88×
Extroversion	THRILL	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Volvo S60 have in Germany?

Volvo S60 has an estimated audience of 262,073 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Volvo S60 fans?

44.4% of Volvo S60 fans are female, 55.6% are male, with an average age of 38.7 years.

Which brands do Volvo S60 fans like most?

Volvo S60 fans show strongest brand affinity for Ferrari F430 (127.5×), Volvo XC90 (24×), and Ferrari California (58.38×) over the country average.

Where do Volvo S60 fans live in Germany?

Volvo S60 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Volvo S60 fans also like?

Beyond Volvo S60 itself, the audience over-indexes on Volvo XC90 (24×), Ferrari California (58.38×), Road transport (10.5×), and Porsche 930 (34.77×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Volvo S60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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