Volvo S60 Audience in Germany
Volvo S60 has an estimated audience of 267,046 people in Germany. 44.4% are female, 55.6% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ferrari F430, Volvo XC90, Ferrari California, Road transport, Porsche 930.
The average Volvo S60 fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ferrari F430, Volvo XC90, Ferrari California, with strongest over-indexing on Ferrari F430 (127.5× the country average). Demographically, the Volvo S60 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Volvo S60 fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 38.7 |
| Estimated audience size | 267,046 |
Audience persona
The typical Volvo S60 fan in Germany is more male, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Ferrari F430.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,996 | 1.2× |
| Bayern | 43,832 | 1.02× |
| Baden-Württemberg | 40,013 | 1.1× |
| Niedersachsen | 28,270 | 1.09× |
| Hessen | 27,638 | 1.36× |
| Rheinland-Pfalz | 13,549 | 1.01× |
| Berlin | 12,477 | 1.04× |
| Sachsen | 12,323 | 0.94× |
| Schleswig-Holstein | 9,328 | 0.97× |
| Hamburg | 7,906 | 1.31× |
| Brandenburg | 7,228 | 0.87× |
| Thüringen | 5,507 | 0.81× |
| Sachsen-Anhalt | 5,315 | 0.77× |
| Mecklenburg-Vorpommern | 4,257 | 0.84× |
| Saarland | 2,452 | 0.75× |
| Bremen | 2,102 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ferrari F430 | 127.5× | Cars & Mobility |
| Volvo XC90 | 24× | Cars & Mobility |
| Ferrari California | 58.38× | Cars & Mobility |
| Road transport | 10.5× | Cars & Mobility |
| Porsche 930 | 34.77× | Cars & Mobility |
| Compact excavator | 17.32× | Home & Garden |
| Ferrari 458 | 41.42× | Cars & Mobility |
| Nismo | 21.05× | Cars & Mobility |
| AutoScout24 | 2.47× | Cars & Mobility |
| Used car | 2.91× | Cars & Mobility |
| Porsche 997 | 26.38× | Cars & Mobility |
| Audi A6 | 6.55× | Cars & Mobility |
| Lamborghini Urus | 8.67× | Cars & Mobility |
| VW T-Cross | 9.55× | Cars & Mobility |
| Škoda Auto | 2.54× | Cars & Mobility |
| Engine | 2.7× | Cars & Mobility |
| Family car | 3.67× | Cars & Mobility |
| Tire | 2.67× | Cars & Mobility |
| RVs | 2.3× | Cars & Mobility |
| Auto mechanic | 2.92× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.57 |
| Luxury Orientation | PREMIUM | 1.46 |
| Patriotism | CONSERVATISM | 1.31 |
| Quality Awareness | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.23 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Brazil | 9.0% |
| Poland | 9.0% |
See Volvo S60 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Volvo S60 have in Germany?
Volvo S60 has an estimated audience of 267,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvo S60 fans?
44.4% of Volvo S60 fans are female, 55.6% are male, with an average age of 38.7 years.
Which brands do Volvo S60 fans like most?
Volvo S60 fans show strongest brand affinity for Ferrari F430 (127.5×), Volvo XC90 (24×), and Ferrari California (58.38×) over the country average.
Where do Volvo S60 fans live in Germany?
Volvo S60 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,996), Bayern (reach 43,832), and Baden-Württemberg (reach 40,013). These three regions account for the largest share of the active audience.
What other brands do Volvo S60 fans also like?
Beyond Volvo S60 itself, the audience over-indexes on Volvo XC90 (24×), Ferrari California (58.38×), Road transport (10.5×), and Porsche 930 (34.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvo S60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.