Rascasse Audience Intelligence

VW T-Cross Audience in Germany

A data profile of the people who buy, follow and care about VW T-Cross in Germany — modelled from more than twelve digital signal sources. VW T-Cross has an estimated audience of 717,620 people in Germany.

#130among Car type in Germany#109among Car Model in Germany#411in Cars & Mobility

The average VW T-Cross fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volvo XC90, Volkswagen Polo, Used car, with strongest over-indexing on Volvo XC90 (25.19× the country average).

Demographically, the VW T-Cross audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical VW T-Cross fan in Germany is more male, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Volvo XC90.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VW T-Cross profile in Germany.

Audience size
718K
in Germany
Gender
29.8%♀
70.2% male
Age
39.5
average years
Country rank
#8668
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of VW T-Cross fans

29.8% are female, 70.2% are male, average age 39.5.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for VW T-Cross audience in Germany
MetricValue
Female29.8%
Male70.2%
Average age39.5
Estimated audience size717,620
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the VW T-Cross audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

25.0%

of the worldwide VW T-Cross audience comes from Germany.

Worldwide audience distribution share by country for VW T-Cross
CountryShare
Germany25.0%
United Kingdom7.9%
Spain6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VW T-Cross audience in Germany is strongest.

Fig. 05

Top regions by affinity

VW T-Cross fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.20×
02Bayern~100K1.14×
03Niedersachsen~80K1.13×
04Saarland~10K1.10×
05Rheinland-Pfalz~40K1.08×
06Schleswig-Holstein~30K1.05×
07Baden-Württemberg~100K1.00×
08Hessen~60K1.00×
09Mecklenburg-Vorpommern~10K0.99×
10Thüringen~20K0.98×
11Hamburg~20K0.97×
12Brandenburg~20K0.95×
13Sachsen-Anhalt~20K0.91×
14Bremen~6K0.90×
15Sachsen~30K0.84×
16Berlin~30K0.81×
Fig. 06

Affinity by region

Affinity by region — VW T-Cross, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VW T-Cross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VW T-Cross audience
#·InterestCategoryAffinity×
01Volvo XC90Cars & Mobility25.19×
02Peugeot 308Cars & Mobility8.22×
03Volkswagen PoloCars & Mobility7.79×
04Vehicle leasingCars & Mobility7.41×
05Window blindHome & Garden6.52×
06Volkswagen TiguanCars & Mobility4.55×
07VolvoCars & Mobility3.89×
08Family carCars & Mobility3.50×
09Plug-in hybridCars & Mobility3.47×
10Used CarsCars & Mobility3.23×
11PeugeotCars & Mobility3.15×
12HatchbackCars & Mobility3.02×
13Used carCars & Mobility2.96×
14Solar energyHome & Garden2.57×
15AutoScout24Cars & Mobility2.31×
16Škoda AutoCars & Mobility2.17×
17SUVsCars & Mobility2.01×
18VolkswagenCars & Mobility1.96×
19NatureHome & Garden1.82×
20CommerzbankBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VW T-Cross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VW T-Cross audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.50×
Need for SecurityCONSERVATISM1.47×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VW T-Cross audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
MindfulnessBALANCE0.74×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VW T-Cross have in Germany?

VW T-Cross has an estimated audience of 717,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of VW T-Cross fans?

29.8% of VW T-Cross fans are female, 70.2% are male, with an average age of 39.5 years.

03

Which brands do VW T-Cross fans like most?

VW T-Cross fans show strongest brand affinity for Volvo XC90 (25.19×), Volkswagen Polo (7.79×), and Used car (2.96×) over the country average.

04

Where do VW T-Cross fans live in Germany?

VW T-Cross fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do VW T-Cross fans also like?

Beyond VW T-Cross itself, the audience over-indexes on Volkswagen Polo (7.79×), Used car (2.96×), Window blind (6.52×), and AutoScout24 (2.31×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for VW T-Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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