VW T-Cross Audience in Germany
VW T-Cross has an estimated audience of 756,002 people in Germany. 30.8% are female, 69.2% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Hammock camping, Metamorphoses, Apostrophe.
The average VW T-Cross fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Hammock camping, with strongest over-indexing on Gil Ofarim (2.38× the country average). Demographically, the VW T-Cross audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of VW T-Cross fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 40.3 |
| Estimated audience size | 756,002 |
Audience persona
The typical VW T-Cross fan in Germany is more male, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 198,854 | 1.2× |
| Bayern | 141,649 | 1.17× |
| Baden-Württemberg | 107,544 | 1.04× |
| Niedersachsen | 83,367 | 1.14× |
| Hessen | 57,406 | 1× |
| Rheinland-Pfalz | 42,205 | 1.11× |
| Sachsen | 31,955 | 0.86× |
| Berlin | 28,898 | 0.85× |
| Schleswig-Holstein | 28,753 | 1.06× |
| Brandenburg | 22,302 | 0.95× |
| Hamburg | 18,149 | 1.06× |
| Thüringen | 17,048 | 0.88× |
| Sachsen-Anhalt | 16,414 | 0.84× |
| Mecklenburg-Vorpommern | 13,189 | 0.91× |
| Saarland | 9,843 | 1.06× |
| Bremen | 5,542 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.38× | Music & Radio |
| CAC 40 | 1.74× | Business & Career |
| Hammock camping | 7.17× | Travel & Leisure |
| Metamorphoses | 3.04× | Literature |
| Apostrophe | 4.05× | Literature |
| Hipster | 5.36× | Politics & Society |
| Building insulation | 2.83× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.15× | Music & Radio |
| Leverage (TV series) | 3.94× | Movies & TV |
| Golem | 1.89× | Technology & Electronics |
| Home Delivery | 1.6× | Food & Beverages |
| The Tree of Life (film) | 5.6× | Movies & TV |
| Israeli cuisine | 3.11× | Food & Beverages |
| Acoustic music | 2.11× | Music & Radio |
| MK | 1.51× | Music & Radio |
| Cultural studies | 3.42× | Business & Career |
| Noodle (Gorillaz) | 1.56× | Music & Radio |
| Academy Award for Best Original Score | 4.59× | Movies & TV |
| Alaska | 1.72× | Travel & Leisure |
| Huevos rancheros | 5.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.39 |
| Family Orientation | CONSERVATISM | 1.29 |
| Need for Security | CONSERVATISM | 1.19 |
| Patriotism | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.14 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.9% |
| United Kingdom | 8.9% |
| South Africa | 4.0% |
See VW T-Cross audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does VW T-Cross have in Germany?
VW T-Cross has an estimated audience of 756,002 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of VW T-Cross fans?
30.8% of VW T-Cross fans are female, 69.2% are male, with an average age of 40.3 years.
Which brands do VW T-Cross fans like most?
VW T-Cross fans show strongest brand affinity for Gil Ofarim (2.38×), CAC 40 (1.74×), and Hammock camping (7.17×) over the country average.
Where do VW T-Cross fans live in Germany?
VW T-Cross fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,854), Bayern (reach 141,649), and Baden-Württemberg (reach 107,544). These three regions account for the largest share of the active audience.
What other brands do VW T-Cross fans also like?
Beyond VW T-Cross itself, the audience over-indexes on CAC 40 (1.74×), Hammock camping (7.17×), Metamorphoses (3.04×), and Apostrophe (4.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VW T-Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.