Rascasse Audience Intelligence

Pure Diesel Power Audience in United States

A data profile of the people who buy, follow and care about Pure Diesel Power in United States — modelled from more than twelve digital signal sources. Pure Diesel Power has an estimated audience of 270,325 people in United States.

#11among Car parts in United States#1715among Website / Newspaper / Magazine in United States#713in Shopping

The average Pure Diesel Power fan in United States is 34.3 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, North Carolina, Texas.

Top brand affinities include Lifted Trucks, Chevy Trucks, AutoCAD, with strongest over-indexing on Lifted Trucks (104.5× the country average).

Demographically, the Pure Diesel Power audience skews more male with an average age of 34.3, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pure Diesel Power fan in United States is more male, around 34.3 years old, with strong DIY Mentality tendencies and a notable affinity for Lifted Trucks.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Car parts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pure Diesel Power profile in United States.

Audience size
270K
in United States
Gender
42.1%♀
57.9% male
Age
34.3
average years
Country rank
#50965
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pure Diesel Power

42.1% are female, 57.9% are male, average age 34.3.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Pure Diesel Power audience in United States
MetricValue
Female42.1%
Male57.9%
Average age34.3
Estimated audience size270,325
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Pure Diesel Power audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Pure Diesel Power audience comes from United States.

Worldwide audience distribution share by country for Pure Diesel Power
CountryShare
United States96.5%
Japan0.5%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pure Diesel Power audience in United States is strongest.

Fig. 05

Top regions by affinity

Pure Diesel Power fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~30K6.38×
02North Carolina~20K2.16×
03North Dakota<1K1.48×
04Wyoming<1K1.40×
05South Dakota<1K1.37×
06Iowa~3K1.28×
07Nebraska~2K1.28×
08Montana<1K1.18×
09Alaska<1K1.15×
10Idaho~2K1.14×
11Kansas~2K1.05×
12Oklahoma~3K1.03×
13Indiana~5K1.01×
14Missouri~4K0.99×
15New Mexico~1K0.99×
16Oregon~3K0.98×
17Utah~2K0.98×
18West Virginia~1K0.98×
19Delaware<1K0.96×
20Rhode Island<1K0.95×
21Kentucky~3K0.94×
22Arkansas~2K0.94×
23New Hampshire~1K0.94×
24Maine<1K0.94×
25Hawaii~1K0.93×
26Tennessee~5K0.92×
27Colorado~4K0.91×
28Washington, District of Columbia<1K0.91×
29Minnesota~3K0.90×
30Mississippi~2K0.90×
31Louisiana~3K0.84×
32Connecticut~2K0.84×
33Nevada~2K0.84×
34Alabama~3K0.83×
35Arizona~4K0.80×
36South Carolina~3K0.80×
37Washington~4K0.77×
38Ohio~6K0.76×
39Maryland~4K0.76×
40Michigan~5K0.75×
41Illinois~7K0.74×
42Massachusetts~4K0.74×
43New Jersey~5K0.72×
44Pennsylvania~6K0.71×
45Virginia~5K0.71×
46Georgia~6K0.67×
47Texas~20K0.65×
48Florida~10K0.55×
49New York~8K0.55×
50California~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Pure Diesel Power, United States
0.49×1.00×6.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pure Diesel Power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pure Diesel Power audience
#·InterestCategoryAffinity×
01Lifted TrucksCars & Mobility104.50×
02Chevy TrucksCars & Mobility103.33×
03AutoCADTechnology & Electronics87.50×
04Villeroy & BochHome & Garden34.64×
05HusqvarnaHome & Garden34.03×
06DiscogsMusic & Radio30.73×
07Ford RangerCars & Mobility26.18×
08CignaBusiness & Career23.92×
09Mud boggingSports21.40×
10StihlHome & Garden19.41×
11MichelinCars & Mobility18.48×
12National Car RentalCars & Mobility17.80×
13MakitaHome & Garden15.88×
14Discount TireShopping15.77×
15Toyota TundraCars & Mobility14.93×
16Toyota TacomaCars & Mobility14.91×
17Hardware storeHome & Garden13.46×
18CarcareCars & Mobility13.41×
19Diesel engineCars & Mobility11.05×
20Raising Cane's Chicken FingersFood & Beverages7.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pure Diesel Power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pure Diesel Power audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL5.53×
PatriotismCONSERVATISM5.51×
Family OrientationCONSERVATISM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pure Diesel Power audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
SpiritualityBALANCE0.63×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pure Diesel Power have in United States?

Pure Diesel Power has an estimated audience of 270,325 people in United States, concentrated in Wisconsin and North Carolina.

02

What is the gender split and age of Pure Diesel Power fans?

42.1% of Pure Diesel Power fans are female, 57.9% are male, with an average age of 34.3 years.

03

Which brands do Pure Diesel Power fans like most?

Pure Diesel Power fans show strongest brand affinity for Lifted Trucks (104.5×), Chevy Trucks (103.33×), and AutoCAD (87.5×) over the country average.

04

Where do Pure Diesel Power fans live in United States?

Pure Diesel Power fans in United States are most concentrated in Wisconsin (reach ~30K), North Carolina (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pure Diesel Power fans also like?

Beyond Pure Diesel Power itself, the audience over-indexes on Chevy Trucks (103.33×), AutoCAD (87.5×), Discount Tire (15.77×), and Hardware store (13.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pure Diesel Power audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pure Diesel Power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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