Pure Diesel Power Audience in United States

Pure Diesel Power has an estimated audience of 270,213 people in United States. 42.1% are female, 57.9% are male, average age 34.3. Top regions: Wisconsin, North Carolina, Texas. Top brand affinities: Discogs, AutoCAD, Builder's risk insurance, Nissan Altima, Google Maps.

The average Pure Diesel Power fan in United States is 34.3 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, North Carolina, Texas. Top brand affinities include Discogs, AutoCAD, Builder's risk insurance, with strongest over-indexing on Discogs (54.69× the country average). Demographically, the Pure Diesel Power audience skews more male with an average age of 34.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Car parts

Demographics of Pure Diesel Power fans

Demographic split for Pure Diesel Power audience in United States
MetricValue
Female42.1%
Male57.9%
Average age34.3
Estimated audience size270,213

Audience persona

The typical Pure Diesel Power fan in United States is more male, around 34.3 years old, with strong DIY Mentality tendencies and a notable affinity for Discogs.

Top regions in United States

Top regions ranked by reach for Pure Diesel Power in United States
RegionReachAffinity
Wisconsin27,3936.74×
North Carolina19,0262.34×
Texas14,3300.62×
California11,6410.39×
Illinois6,2590.7×
Ohio5,3980.65×
Florida5,3680.29×
Indiana5,2221.06×
Pennsylvania5,1250.56×
Tennessee4,9590.91×
Missouri4,5871.05×
Michigan4,4780.63×
Colorado3,9300.92×
Arizona3,7530.68×
Iowa3,5731.6×
Washington3,5570.66×
New York3,2590.22×
Virginia3,1780.48×
Oregon3,0100.97×
Kentucky2,9950.88×
Minnesota2,9350.76×
Georgia2,8560.34×
Oklahoma2,5590.85×
Nebraska2,4391.8×
Kansas2,4281.14×
Utah2,3730.98×
Arkansas1,9090.86×
Alabama1,8450.49×
Louisiana1,8400.53×
New Jersey1,5260.22×
South Dakota1,5242.44×
Idaho1,5171.12×
South Carolina1,4330.35×
North Dakota1,4292.57×
New Mexico1,4241.05×
Massachusetts1,3290.25×
Maryland1,2750.27×
Mississippi1,1940.54×
West Virginia1,1170.89×
Montana1,0291.37×
Alaska9181.59×
Wyoming9042.26×
Nevada8410.32×
Connecticut7940.29×
New Hampshire7580.71×
Hawaii7540.65×
Maine6790.7×
Rhode Island6270.73×
Vermont6171.3×
Delaware5620.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pure Diesel Power audience
BrandAffinityCategory
Discogs54.69×Music & Radio
AutoCAD68.18×Technology & Electronics
Builder's risk insurance180.09×Home & Garden
Nissan Altima32.45×Cars & Mobility
Google Maps6.14×Internet & Social Media
Hardware store8.25×Home & Garden
Enterprise Rent-A-Car8.15×Cars & Mobility
Indeed.com5.37×Business & Career
Discount Tire8×Shopping
Toyota Tacoma15.76×Cars & Mobility
Mud bogging21.93×Sports
Cigna16.65×Business & Career
Lifted Trucks27.39×Cars & Mobility
Husqvarna27.58×Home & Garden
Honda Motorcycles20.64×Cars & Mobility
Diesel engine10.28×Cars & Mobility
Jeep Cherokee28.57×Cars & Mobility
Carcare10.53×Cars & Mobility
DocuSign11.54×Technology & Electronics
Volvo Trucks21.18×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pure Diesel Power audience
TraitClusterScore
DIY MentalityTHRILL4.24
Luxury OrientationPREMIUM3.39
PatriotismCONSERVATISM2.6
Family OrientationCONSERVATISM2.35
Quality AwarenessPREMIUM2.15
Need for SecurityCONSERVATISM1.66

Worldwide distribution

Worldwide audience distribution share by country for Pure Diesel Power
CountryShare
United States96.5%
Japan0.5%
United Kingdom0.4%

See Pure Diesel Power audiences in other countries

More Car parts audiences in United States

Frequently asked questions

How many fans does Pure Diesel Power have in United States?

Pure Diesel Power has an estimated audience of 270,213 people in United States, concentrated in Wisconsin and North Carolina.

What is the gender split and age of Pure Diesel Power fans?

42.1% of Pure Diesel Power fans are female, 57.9% are male, with an average age of 34.3 years.

Which brands do Pure Diesel Power fans like most?

Pure Diesel Power fans show strongest brand affinity for Discogs (54.69×), AutoCAD (68.18×), and Builder's risk insurance (180.09×) over the country average.

Where do Pure Diesel Power fans live in United States?

Pure Diesel Power fans in United States are most concentrated in Wisconsin (reach 27,393), North Carolina (reach 19,026), and Texas (reach 14,330). These three regions account for the largest share of the active audience.

What other brands do Pure Diesel Power fans also like?

Beyond Pure Diesel Power itself, the audience over-indexes on AutoCAD (68.18×), Builder's risk insurance (180.09×), Nissan Altima (32.45×), and Google Maps (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pure Diesel Power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.