Rascasse Audience Intelligence

Bob Hanning Audience in Germany

A data profile of the people who buy, follow and care about Bob Hanning in Germany — modelled from more than twelve digital signal sources. Bob Hanning has an estimated audience of 335,227 people in Germany.

#19among Handball in Germany#3344among Person in Germany#1271in Sports

The average Bob Hanning fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include IHF World Men's Handball Championship, Handball-Bundesliga, European Men's Handball Championship, with strongest over-indexing on IHF World Men's Handball Championship (12.71× the country average).

Demographically, the Bob Hanning audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bob Hanning fan in Germany is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Sports · Type: Person · Subtype: Handball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bob Hanning profile in Germany.

Audience size
335K
in Germany
Gender
34.6%♀
65.4% male
Age
37.8
average years
Country rank
#16027
Person in Germany
Fig. 01

Search interest · 12-month trend

+106%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bob Hanning fans

34.6% are female, 65.4% are male, average age 37.8.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Bob Hanning audience in Germany
MetricValue
Female34.6%
Male65.4%
Average age37.8
Estimated audience size335,227
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Bob Hanning audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4921%
50+17%
Fig. 04

Worldwide distribution

94.8%

of the worldwide Bob Hanning audience comes from Germany.

Worldwide audience distribution share by country for Bob Hanning
CountryShare
Germany94.8%
Switzerland0.9%
Austria0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bob Hanning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bob Hanning fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K2.84×
02Brandenburg~20K1.81×
03Schleswig-Holstein~20K1.60×
04Berlin~20K1.49×
05Mecklenburg-Vorpommern~7K1.20×
06Sachsen~10K1.01×
07Thüringen~7K0.88×
08Hamburg~6K0.84×
09Niedersachsen~20K0.77×
10Bremen~2K0.65×
11Baden-Württemberg~30K0.62×
12Saarland~2K0.62×
13Hessen~10K0.61×
14Nordrhein-Westfalen~40K0.58×
15Rheinland-Pfalz~8K0.52×
16Bayern~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Bob Hanning, Germany
0.38×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bob Hanning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bob Hanning audience
#·InterestCategoryAffinity×
01MT MelsungenSports25.00×
02Tracy ChapmanMusic & Radio20.91×
03Füchse BerlinSports19.10×
04SG Flensburg-HandewittSports16.98×
05SC MagdeburgSports16.20×
06EHF Champions LeagueSports13.88×
07Handball-BundesligaSports13.81×
08THW KielSports13.46×
09European Men's Handball ChampionshipSports12.82×
10IHF World Men's Handball ChampionshipSports12.71×
11IHF World Women's Handball ChampionshipSports10.41×
12Frauen-BundesligaSports7.65×
13HandballSports5.95×
14TransfermarktSports4.02×
15SV Werder BremenSports3.00×
16SportschauSports2.91×
17Borussia DortmundSports2.30×
18BundesligaSports2.06×
19FC Bayern MunichSports2.00×
20FIFA World CupSports1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bob Hanning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bob Hanning audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Career OrientationPOWER1.13×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bob Hanning audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.70×
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bob Hanning have in Germany?

Bob Hanning has an estimated audience of 335,227 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Bob Hanning fans?

34.6% of Bob Hanning fans are female, 65.4% are male, with an average age of 37.8 years.

03

Which brands do Bob Hanning fans like most?

Bob Hanning fans show strongest brand affinity for IHF World Men's Handball Championship (12.71×), Handball-Bundesliga (13.81×), and European Men's Handball Championship (12.82×) over the country average.

04

Where do Bob Hanning fans live in Germany?

Bob Hanning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Baden-Württemberg (reach ~30K), and Niedersachsen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bob Hanning fans also like?

Beyond Bob Hanning itself, the audience over-indexes on Handball-Bundesliga (13.81×), European Men's Handball Championship (12.82×), SC Magdeburg (16.2×), and THW Kiel (13.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Handball audiences in Germany

See Bob Hanning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bob Hanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →