Bob Hanning Audience in Germany

Bob Hanning logo

Bob Hanning has an estimated audience of 298,644 people in Germany. 35.3% are female, 64.7% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities: Litter box, Alaska, Google Analytics, Progressive rock, Buddy – The Buddy Holly Story.

The average Bob Hanning fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities include Litter box, Alaska, Google Analytics, with strongest over-indexing on Litter box (1.62× the country average). Demographically, the Bob Hanning audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Handball

Demographics of Bob Hanning fans

Demographic split for Bob Hanning audience in Germany
MetricValue
Female35.3%
Male64.7%
Average age37.8
Estimated audience size298,644

Audience persona

The typical Bob Hanning fan in Germany is more male, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.

Top regions in Germany

Top regions ranked by reach for Bob Hanning in Germany
RegionReachAffinity
Nordrhein-Westfalen40,8520.63×
Baden-Württemberg27,3970.67×
Berlin23,2441.74×
Niedersachsen22,2830.77×
Brandenburg19,7372.13×
Bayern18,2620.38×
Sachsen-Anhalt17,9402.32×
Schleswig-Holstein16,0491.5×
Hessen14,8680.65×
Sachsen12,9920.89×
Rheinland-Pfalz7,6150.51×
Mecklenburg-Vorpommern6,4511.13×
Thüringen6,3720.84×
Hamburg5,9320.88×
Saarland1,8400.5×
Bremen1,1980.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob Hanning audience
BrandAffinityCategory
Litter box1.62×Pets & Animals
Alaska3.94×Travel & Leisure
Google Analytics2.7×Internet & Social Media
Progressive rock1.55×Music & Radio
Buddy – The Buddy Holly Story4.44×Music & Radio
Tuscany4.19×Travel & Leisure
Sailor3.94×Travel & Leisure
Snow White (Fables)1.77×Literature
Golden Gate3.97×Games
Jura Mountains3.89×Travel & Leisure
The Equalizer3.4×Movies & TV
Noodle (Gorillaz)2.12×Music & Radio
Graham Greene2.97×Literature
Militarism11.73×Politics & Society
Bully (2011 film)3.68×Movies & TV
Building insulation2.48×Home & Garden
Hebe2.66×Home & Garden
Minnesota3.43×Travel & Leisure
Graham Greene (actor)2.22×
Emperor Entertainment Group2.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob Hanning audience
TraitClusterScore
Sports ActivityPOWER1.19
PatriotismCONSERVATISM1.18
Healthy LifestyleBALANCE0.98
Luxury OrientationPREMIUM0.97
SustainabilityBALANCE0.93
DIY MentalityTHRILL0.92

Worldwide distribution

Worldwide audience distribution share by country for Bob Hanning
CountryShare
Germany94.5%
Denmark0.9%
Switzerland0.7%

See Bob Hanning audiences in other countries

More Handball audiences in Germany

Frequently asked questions

How many fans does Bob Hanning have in Germany?

Bob Hanning has an estimated audience of 298,644 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Bob Hanning fans?

35.3% of Bob Hanning fans are female, 64.7% are male, with an average age of 37.8 years.

Which brands do Bob Hanning fans like most?

Bob Hanning fans show strongest brand affinity for Litter box (1.62×), Alaska (3.94×), and Google Analytics (2.7×) over the country average.

Where do Bob Hanning fans live in Germany?

Bob Hanning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 40,852), Baden-Württemberg (reach 27,397), and Berlin (reach 23,244). These three regions account for the largest share of the active audience.

What other brands do Bob Hanning fans also like?

Beyond Bob Hanning itself, the audience over-indexes on Alaska (3.94×), Google Analytics (2.7×), Progressive rock (1.55×), and Buddy – The Buddy Holly Story (4.44×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bob Hanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.