Rascasse Audience Intelligence

Agip Target Market in Germany

A data profile of the people who buy, follow and care about Agip in Germany — modelled from more than twelve digital signal sources. Agip has an estimated audience of 677,241 people in Germany.

#6among Fuel / petrol in Germany#1188among Brand in Germany#423in Cars & Mobility

The average Agip fan in Germany is 40.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Brandenburg.

Top brand affinities include Sparkasse, Esso, Aral AG, with strongest over-indexing on Sparkasse (5.87× the country average).

Demographically, the Agip audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Agip fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agip profile in Germany.

Audience size
677K
in Germany
Gender
41.8%♀
58.2% male
Age
40.2
average years
Country rank
#9098
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Agip

41.8% are female, 58.2% are male, average age 40.2.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Agip audience in Germany
MetricValue
Female41.8%
Male58.2%
Average age40.2
Estimated audience size677,241
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Agip audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3927%
40-4935%
50+8%
Fig. 04

Worldwide distribution

51.2%

of the worldwide Agip audience comes from Germany.

Worldwide audience distribution share by country for Agip
CountryShare
Germany51.2%
Italy38.1%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agip audience in Germany is strongest.

Fig. 05

Top regions by affinity

Agip customers by region in Germany
#RegionReachAffinity×
01Bayern~400K3.70×
02Brandenburg~70K3.33×
03Baden-Württemberg~200K2.01×
04Sachsen~40K1.20×
05Hessen~50K1.04×
06Thüringen~20K1.02×
07Rheinland-Pfalz~30K0.99×
08Berlin~20K0.78×
09Sachsen-Anhalt~10K0.78×
10Bremen~3K0.61×
11Saarland~4K0.53×
12Mecklenburg-Vorpommern~7K0.52×
13Schleswig-Holstein~8K0.32×
14Hamburg~5K0.32×
15Niedersachsen~20K0.26×
16Nordrhein-Westfalen~30K0.24×
Fig. 06

Affinity by region

Affinity by region — Agip, Germany
0.24×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agip audience
#·InterestCategoryAffinity×
01Ramazzotti (liqueur)Food & Beverages10.50×
02Elle FanningMovies & TV7.38×
03EssoCars & Mobility6.08×
04SparkasseBusiness & Career5.87×
05XINGInternet & Social Media4.62×
06Aral AGCars & Mobility4.58×
07Solar energyHome & Garden3.66×
08RenaultCars & Mobility3.32×
09AutoScout24Cars & Mobility2.98×
10Employment websiteBusiness & Career2.92×
11Used carCars & Mobility2.78×
12InsuranceBusiness & Career2.78×
13BankingBusiness & Career2.77×
14McDonald'sFood & Beverages2.66×
15PostbankBusiness & Career2.50×
16VodafoneTechnology & Electronics2.34×
17NatureHome & Garden2.01×
18CommerzbankBusiness & Career2.01×
19FamilyKids & Family1.93×
20EBayShopping1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agip audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.91×
PatriotismCONSERVATISM1.47×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agip audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.67×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Agip's target market in Germany?

Agip's target market in Germany covers an estimated 677,241 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Agip customers?

41.8% of the Agip audience are female, 58.2% are male, with an average age of 40.2 years.

03

Which brands do Agip fans like most?

Agip fans show strongest brand affinity for Sparkasse (5.87×), Esso (6.08×), and Aral AG (4.58×) over the country average.

04

Where do Agip fans live in Germany?

Agip fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~200K), and Brandenburg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Agip fans also like?

Beyond Agip itself, the audience over-indexes on Esso (6.08×), Aral AG (4.58×), AutoScout24 (2.98×), and Solar energy (3.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in Germany

See Agip audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Agip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →