Agip Audience in Germany
Agip has an estimated audience of 661,859 people in Germany. 41.8% are female, 58.2% are male, average age 40.2. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Sparkasse, Ryanair, Aral AG, Esso, Western Union.
The average Agip fan in Germany is 40.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Sparkasse, Ryanair, Aral AG, with strongest over-indexing on Sparkasse (4.42× the country average). Demographically, the Agip audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of Agip fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 40.2 |
| Estimated audience size | 661,859 |
Audience persona
The typical Agip fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 370,593 | 3.48× |
| Baden-Württemberg | 163,159 | 1.81× |
| Hessen | 54,223 | 1.08× |
| Brandenburg | 45,053 | 2.19× |
| Nordrhein-Westfalen | 41,164 | 0.28× |
| Sachsen | 40,039 | 1.23× |
| Rheinland-Pfalz | 37,309 | 1.13× |
| Berlin | 22,826 | 0.77× |
| Thüringen | 19,245 | 1.14× |
| Niedersachsen | 17,489 | 0.27× |
| Sachsen-Anhalt | 16,367 | 0.95× |
| Mecklenburg-Vorpommern | 6,704 | 0.53× |
| Schleswig-Holstein | 5,568 | 0.23× |
| Saarland | 4,012 | 0.49× |
| Hamburg | 3,441 | 0.23× |
| Bremen | 963 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 4.42× | Business & Career |
| Ryanair | 2.75× | Travel & Leisure |
| Aral AG | 2.59× | Cars & Mobility |
| Esso | 4.59× | Cars & Mobility |
| Western Union | 3.89× | Business & Career |
| 3.93× | Internet & Social Media | |
| AutoScout24 | 2.19× | Cars & Mobility |
| Elle Fanning | 7.43× | Movies & TV |
| Satire | 3.47× | Literature |
| REWE | 1.72× | Shopping |
| Vacations | 2.21× | Travel & Leisure |
| Family | 1.57× | Kids & Family |
| Ramazzotti (liqueur) | 9.03× | Food & Beverages |
| German television comedy | 4.14× | Movies & TV |
| Aldi | 1.59× | Shopping |
| Bauhaus | 1.66× | Shopping |
| Volkswagen | 1.98× | Cars & Mobility |
| Used car | 2.12× | Cars & Mobility |
| Netto Marken-Discount | 1.57× | Shopping |
| EBay | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.15 |
| Price Sensitivity | PREMIUM | 1.15 |
| Tradition | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.5% |
| Italy | 39.1% |
| France | 6.5% |
See Agip audiences in other countries
More Fuel / petrol audiences in Germany
- Aral AG (14,569,693)
- Esso (4,160,934)
- Classic Tankstellen (1,041,396)
- Liqui Moly (921,327)
- TotalEnergies (579,399)
Frequently asked questions
How many fans does Agip have in Germany?
Agip has an estimated audience of 661,859 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Agip fans?
41.8% of Agip fans are female, 58.2% are male, with an average age of 40.2 years.
Which brands do Agip fans like most?
Agip fans show strongest brand affinity for Sparkasse (4.42×), Ryanair (2.75×), and Aral AG (2.59×) over the country average.
Where do Agip fans live in Germany?
Agip fans in Germany are most concentrated in Bayern (reach 370,593), Baden-Württemberg (reach 163,159), and Hessen (reach 54,223). These three regions account for the largest share of the active audience.
What other brands do Agip fans also like?
Beyond Agip itself, the audience over-indexes on Ryanair (2.75×), Aral AG (2.59×), Esso (4.59×), and Western Union (3.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.