Sideboard Audience in Germany
Sideboard has an estimated audience of 685,554 people in Germany. 68.1% are female, 31.9% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Buffet, Window blind, Arts and Crafts movement, Wastewater, Obi (store).
The average Sideboard fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Buffet, Window blind, Arts and Crafts movement, with strongest over-indexing on Buffet (12.5× the country average). Demographically, the Sideboard audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sideboard fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 41.8 |
| Estimated audience size | 685,554 |
Audience persona
The typical Sideboard fan in Germany is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Buffet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,013 | 1.19× |
| Bayern | 114,547 | 1.04× |
| Baden-Württemberg | 98,994 | 1.06× |
| Niedersachsen | 67,443 | 1.01× |
| Hessen | 51,055 | 0.98× |
| Rheinland-Pfalz | 35,100 | 1.02× |
| Berlin | 33,372 | 1.09× |
| Sachsen | 32,631 | 0.97× |
| Schleswig-Holstein | 22,698 | 0.92× |
| Brandenburg | 21,398 | 1.01× |
| Sachsen-Anhalt | 17,843 | 1× |
| Hamburg | 16,706 | 1.08× |
| Thüringen | 16,180 | 0.93× |
| Mecklenburg-Vorpommern | 12,044 | 0.92× |
| Saarland | 7,279 | 0.86× |
| Bremen | 5,418 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buffet | 12.5× | Food & Beverages |
| Window blind | 8.08× | Home & Garden |
| Arts and Crafts movement | 5.85× | Arts & Culture |
| Wastewater | 8.35× | Home & Garden |
| Obi (store) | 1.54× | Shopping |
| Hotels | 1.54× | Travel & Leisure |
| Resin | 6.7× | Technology & Electronics |
| Netto Marken-Discount | 1.58× | Shopping |
| Non-stick surface | 8.48× | Home & Garden |
| Kaufland | 1.51× | Shopping |
| Fish (food) | 9.06× | Food & Beverages |
| Roland Kaiser | 2.14× | Music & Radio |
| Let's Dance (German TV series) | 1.97× | Movies & TV |
| DIY & Craft Ideas | 3.2× | Home & Garden |
| Garden centre | 2.4× | Home & Garden |
| Tchibo | 1.9× | Shopping |
| QVC | 2.02× | Movies & TV |
| Screen printing | 6.33× | Arts & Culture |
| Handmade | 2.23× | Home & Garden |
| TUI | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 9.88 |
| Design Affinity | PREMIUM | 2.97 |
| Sustainability | BALANCE | 2.06 |
| DIY Mentality | THRILL | 2.06 |
| Creativity | OPEN | 1.5 |
| Price Sensitivity | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Brazil | 9.7% |
| Italy | 6.6% |
See Sideboard audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sideboard have in Germany?
Sideboard has an estimated audience of 685,554 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sideboard fans?
68.1% of Sideboard fans are female, 31.9% are male, with an average age of 41.8 years.
Which brands do Sideboard fans like most?
Sideboard fans show strongest brand affinity for Buffet (12.5×), Window blind (8.08×), and Arts and Crafts movement (5.85×) over the country average.
Where do Sideboard fans live in Germany?
Sideboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,013), Bayern (reach 114,547), and Baden-Württemberg (reach 98,994). These three regions account for the largest share of the active audience.
What other brands do Sideboard fans also like?
Beyond Sideboard itself, the audience over-indexes on Window blind (8.08×), Arts and Crafts movement (5.85×), Wastewater (8.35×), and Obi (store) (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sideboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.