Rascasse Audience Intelligence

Sideboard Audience in Germany

A data profile of the people who buy, follow and care about Sideboard in Germany — modelled from more than twelve digital signal sources. Sideboard has an estimated audience of 685,554 people in Germany.

#3902among Topic in Germany#547in Home & Garden

The average Sideboard fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Buffet, Window blind, Arts and Crafts movement, with strongest over-indexing on Buffet (12.5× the country average).

Demographically, the Sideboard audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sideboard fan in Germany is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Buffet.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sideboard profile in Germany.

Audience size
686K
in Germany
Gender
68.1%♀
31.9% male
Age
41.8
average years
Country rank
#8994
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sideboard fans

68.1% are female, 31.9% are male, average age 41.8.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Sideboard audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age41.8
Estimated audience size685,554
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Sideboard audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Sideboard audience comes from Germany.

Worldwide audience distribution share by country for Sideboard
CountryShare
United States16.3%
Brazil9.7%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sideboard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sideboard fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.15×
02Hamburg~20K1.07×
03Baden-Württemberg~100K1.04×
04Berlin~30K1.04×
05Sachsen-Anhalt~20K1.03×
06Niedersachsen~70K1.02×
07Rheinland-Pfalz~30K1.02×
08Bayern~100K1.01×
09Brandenburg~20K1.00×
10Bremen~6K0.98×
11Hessen~50K0.97×
12Sachsen~30K0.96×
13Thüringen~20K0.94×
14Mecklenburg-Vorpommern~10K0.94×
15Schleswig-Holstein~20K0.93×
16Saarland~8K0.91×
Fig. 06

Affinity by region

Affinity by region — Sideboard, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sideboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sideboard audience
#·InterestCategoryAffinity×
01BuffetFood & Beverages12.50×
02Fish (food)Food & Beverages9.06×
03Non-stick surfaceHome & Garden8.48×
04WastewaterHome & Garden8.35×
05Window blindHome & Garden8.08×
06Dispatch (band)Music & Radio7.79×
07ResinTechnology & Electronics6.70×
08Screen printingArts & Culture6.33×
09Arts and Crafts movementArts & Culture5.85×
10DIY & Craft IdeasHome & Garden3.20×
11Garden centreHome & Garden2.40×
12HandmadeHome & Garden2.23×
13Roland KaiserMusic & Radio2.14×
14QVCMovies & TV2.02×
15Let's Dance (German TV series)Movies & TV1.97×
16TchiboShopping1.90×
17Netto Marken-DiscountShopping1.58×
18Obi (store)Shopping1.54×
19HotelsTravel & Leisure1.54×
20KauflandShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sideboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sideboard audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.35×
CreativityOPEN1.32×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sideboard audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
PatriotismCONSERVATISM0.90×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sideboard have in Germany?

Sideboard has an estimated audience of 685,554 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sideboard fans?

68.1% of Sideboard fans are female, 31.9% are male, with an average age of 41.8 years.

03

Which brands do Sideboard fans like most?

Sideboard fans show strongest brand affinity for Buffet (12.5×), Window blind (8.08×), and Arts and Crafts movement (5.85×) over the country average.

04

Where do Sideboard fans live in Germany?

Sideboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sideboard fans also like?

Beyond Sideboard itself, the audience over-indexes on Window blind (8.08×), Arts and Crafts movement (5.85×), Wastewater (8.35×), and Obi (store) (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sideboard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sideboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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