Sideboard Audience in United States

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Sideboard has an estimated audience of 3,038,937 people in United States. 64.8% are female, 35.2% are male, average age 27.7. Top regions: California, Texas, New York. Top brand affinities: Music, Sports, Popular music, Entertainment, Arts and music.

The average Sideboard fan in United States is 27.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Music, Sports, Popular music, with strongest over-indexing on Music (3× the country average). Demographically, the Sideboard audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Design Affinity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sideboard fans

Demographic split for Sideboard audience in United States
MetricValue
Female64.8%
Male35.2%
Average age27.7
Estimated audience size3,038,937

Audience persona

The typical Sideboard fan in United States is more female, around 27.7 years old, with strong Design Affinity tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for Sideboard in United States
RegionReachAffinity
California533,4311.6×
Texas252,8300.97×
New York219,2401.29×
Florida192,8060.94×
North Carolina109,1581.19×
Illinois109,1011.08×
Pennsylvania104,8521.02×
Georgia101,3981.08×
Ohio91,4590.98×
Washington87,0241.43×
Virginia84,9521.15×
New Jersey82,7601.07×
Massachusetts75,5501.26×
Michigan72,4930.91×
Tennessee68,0611.12×
Arizona59,6780.96×
Maryland55,5161.06×
Colorado54,1281.13×
South Carolina53,8051.18×
Minnesota51,4991.18×
Missouri49,9881.02×
Indiana49,9390.9×
Oregon43,1161.24×
Alabama42,6631×
Wisconsin41,9200.92×
Louisiana38,8820.99×
Kentucky37,6000.99×
Connecticut36,0711.18×
Utah33,9911.25×
Oklahoma27,0980.8×
Arkansas24,9591×
Nevada23,6650.81×
Iowa22,7550.91×
Kansas21,6720.9×
Mississippi21,3360.85×
Idaho15,4581.01×
Nebraska14,1030.93×
Washington, District of Columbia12,7971.4×
New Hampshire12,5191.05×
Maine11,0661.02×
Rhode Island9,5750.99×
West Virginia9,4120.67×
New Mexico8,9570.59×
Montana7,3690.87×
Hawaii7,0570.54×
Delaware6,7540.81×
Vermont6,1551.15×
South Dakota5,1950.74×
North Dakota4,4400.71×
Alaska3,7570.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sideboard audience
BrandAffinityCategory
Music3×Business & Career
Sports2.92×Sports
Popular music4.37×Music & Radio
Entertainment2.91×Movies & TV
Arts and music2.66×Arts & Culture
Shower7.86×Beauty & Wellness
Movies2.35×Movies & TV
Wildlife3.69×Travel & Leisure
Food and drink2.17×Food & Beverages
Reading2.21×Literature
Walt Disney World4.01×Travel & Leisure
Live events2.23×Music & Radio
Outdoor recreation2.23×Sports
Doordash4.22×Food & Beverages
Games2.14×Games
Celebrity2.52×Movies & TV
Delivery (commerce)4.37×Food & Beverages
Consumer electronics1.96×Technology & Electronics
Food1.88×Food & Beverages
Vintage clothing4.24×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sideboard audience
TraitClusterScore
Design AffinityPREMIUM2.81
Need for SecurityCONSERVATISM2.45
DIY MentalityTHRILL1.78
Luxury OrientationPREMIUM1.5
Quality AwarenessPREMIUM1.46
Convenience OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Sideboard
CountryShare
United States16.4%
Brazil9.7%
Italy6.6%

See Sideboard audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sideboard have in United States?

Sideboard has an estimated audience of 3,038,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Sideboard fans?

64.8% of Sideboard fans are female, 35.2% are male, with an average age of 27.7 years.

Which brands do Sideboard fans like most?

Sideboard fans show strongest brand affinity for Music (3×), Sports (2.92×), and Popular music (4.37×) over the country average.

Where do Sideboard fans live in United States?

Sideboard fans in United States are most concentrated in California (reach 533,431), Texas (reach 252,830), and New York (reach 219,240). These three regions account for the largest share of the active audience.

What other brands do Sideboard fans also like?

Beyond Sideboard itself, the audience over-indexes on Sports (2.92×), Popular music (4.37×), Entertainment (2.91×), and Arts and music (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sideboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.