Rascasse Audience Intelligence

Resin Audience in Germany

A data profile of the people who buy, follow and care about Resin in Germany — modelled from more than twelve digital signal sources. Resin has an estimated audience of 960,441 people in Germany.

#3249among Topic in Germany#341in Technology & Electronics

The average Resin fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Chevrolet Tahoe, Scooby-Doo, Nature, with strongest over-indexing on Chevrolet Tahoe (36.95× the country average).

Demographically, the Resin audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Resin fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Chevrolet Tahoe.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Resin profile in Germany.

Audience size
960K
in Germany
Gender
61.0%♀
39.0% male
Age
38.5
average years
Country rank
#6774
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Resin fans

61.0% are female, 39.0% are male, average age 38.5.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Resin audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age38.5
Estimated audience size960,441
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Resin audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Resin audience comes from Germany.

Worldwide audience distribution share by country for Resin
CountryShare
United States22.3%
United Kingdom8.5%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Resin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Resin fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.21×
02Berlin~50K1.13×
03Nordrhein-Westfalen~200K1.10×
04Rheinland-Pfalz~50K1.05×
05Schleswig-Holstein~40K1.03×
06Niedersachsen~100K1.02×
07Bayern~200K1.01×
08Hessen~70K1.01×
09Hamburg~20K1.01×
10Bremen~8K0.97×
11Sachsen~50K0.96×
12Thüringen~20K0.95×
13Sachsen-Anhalt~20K0.93×
14Mecklenburg-Vorpommern~20K0.93×
15Saarland~10K0.93×
16Brandenburg~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Resin, Germany
0.91×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Resin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Resin audience
#·InterestCategoryAffinity×
01Chevrolet TahoeCars & Mobility36.95×
02Laser engravingHome & Garden8.06×
03SideboardHome & Garden6.70×
04Scooby-DooMovies & TV6.39×
05Wood carvingHome & Garden5.35×
06Floral designHome & Garden5.14×
07Nail salonBeauty & Wellness3.70×
08Flower bouquetHome & Garden3.21×
09Unique GiftsShopping2.94×
10IHF World Men's Handball ChampionshipSports2.88×
11ManicureBeauty & Wellness2.65×
12LivemusicMusic & Radio2.37×
13EtsyFashion & Accessoires2.36×
14VacationsTravel & Leisure2.29×
15NatureHome & Garden2.19×
16Modern architectureArts & Culture2.05×
17SupermanMovies & TV2.00×
18HugendubelShopping1.86×
19Do it yourself (DIY)Home & Garden1.78×
20FamilyKids & Family1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Resin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Resin audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
ExtroversionTHRILL1.56×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Resin audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.91×
Sports ActivityPOWER0.94×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Resin have in Germany?

Resin has an estimated audience of 960,441 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Resin fans?

61.0% of Resin fans are female, 39.0% are male, with an average age of 38.5 years.

03

Which brands do Resin fans like most?

Resin fans show strongest brand affinity for Chevrolet Tahoe (36.95×), Scooby-Doo (6.39×), and Nature (2.19×) over the country average.

04

Where do Resin fans live in Germany?

Resin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Resin fans also like?

Beyond Resin itself, the audience over-indexes on Scooby-Doo (6.39×), Nature (2.19×), Wood carving (5.35×), and Floral design (5.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Resin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Resin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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