Resin Audience in Germany
Resin has an estimated audience of 960,441 people in Germany. 61.0% are female, 39.0% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Israel, KLIX (AM).
The average Resin fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.68× the country average). Demographically, the Resin audience skews more female with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Resin fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 38.5 |
| Estimated audience size | 960,441 |
Audience persona
The typical Resin fan in Germany is more female, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 232,988 | 1.11× |
| Baden-Württemberg | 160,325 | 1.22× |
| Bayern | 152,936 | 0.99× |
| Niedersachsen | 101,468 | 1.09× |
| Hessen | 86,063 | 1.18× |
| Berlin | 50,620 | 1.18× |
| Rheinland-Pfalz | 50,110 | 1.04× |
| Sachsen | 43,321 | 0.92× |
| Schleswig-Holstein | 36,469 | 1.06× |
| Brandenburg | 25,096 | 0.84× |
| Hamburg | 23,496 | 1.08× |
| Sachsen-Anhalt | 21,238 | 0.85× |
| Thüringen | 20,910 | 0.85× |
| Mecklenburg-Vorpommern | 14,363 | 0.78× |
| Saarland | 9,765 | 0.83× |
| Bremen | 7,986 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.68× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.2× | Cars & Mobility |
| Israel | 1.97× | Travel & Leisure |
| KLIX (AM) | 1.98× | Music & Radio |
| Mothercare | 1.52× | Kids & Family |
| Cachorro | 2.56× | Pets & Animals |
| Volvo V60 | 3.41× | Cars & Mobility |
| Home Delivery | 1.75× | Food & Beverages |
| Corfu (regional unit) | 1.97× | Travel & Leisure |
| Sixx | 1.95× | Movies & TV |
| Space Cowboys | 5.01× | Movies & TV |
| Bank account | 1.69× | Business & Career |
| Coworking | 2.26× | Business & Career |
| Buddy – The Buddy Holly Story | 2.64× | Music & Radio |
| Ireen Sheer | 1.53× | Music & Radio |
| Cancoillotte | 2.83× | Food & Beverages |
| Ipekyol | 2× | Shopping |
| Hatten | 2.65× | Travel & Leisure |
| Golem | 1.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.77 |
| Tradition | CONSERVATISM | 1.58 |
| Design Affinity | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.48 |
| Creativity | OPEN | 1.43 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 8.5% |
| Brazil | 5.3% |
See Resin audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Resin have in Germany?
Resin has an estimated audience of 960,441 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Resin fans?
61.0% of Resin fans are female, 39.0% are male, with an average age of 38.5 years.
Which brands do Resin fans like most?
Resin fans show strongest brand affinity for Gil Ofarim (1.68×), Stradivarius (1.97×), and Škoda Kodiaq (2.2×) over the country average.
Where do Resin fans live in Germany?
Resin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 232,988), Baden-Württemberg (reach 160,325), and Bayern (reach 152,936). These three regions account for the largest share of the active audience.
What other brands do Resin fans also like?
Beyond Resin itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.2×), Israel (1.97×), and KLIX (AM) (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Resin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.