Resin Audience in United States

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Resin has an estimated audience of 6,760,097 people in United States. 59.0% are female, 41.0% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Dog breed, Product design, Bank account, Collectable.

The average Resin fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Dog breed, Product design, with strongest over-indexing on Israel (3.93× the country average). Demographically, the Resin audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Resin fans

Demographic split for Resin audience in United States
MetricValue
Female59.0%
Male41.0%
Average age39.9
Estimated audience size6,760,097

Audience persona

The typical Resin fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Resin in United States
RegionReachAffinity
California877,5521.18×
Texas642,7351.11×
Florida449,8070.98×
New York447,2241.18×
Illinois256,6131.14×
Pennsylvania243,6101.07×
Georgia230,3881.11×
Ohio215,5391.03×
North Carolina210,0751.03×
Michigan194,1321.1×
New Jersey192,8951.12×
Virginia177,7841.08×
Massachusetts154,8551.16×
Tennessee143,6541.06×
Washington142,3921.05×
Indiana129,5871.05×
Arizona127,9880.93×
Maryland121,0311.04×
Missouri111,1341.02×
South Carolina103,4261.02×
Wisconsin97,8780.96×
Alabama96,9501.03×
Louisiana93,2201.07×
Minnesota92,8980.96×
Kentucky92,8001.09×
Colorado92,5990.87×
Oregon86,1451.11×
Oklahoma77,7861.04×
Connecticut70,1011.03×
Utah64,2591.06×
Mississippi60,2471.08×
Nevada60,2400.92×
Arkansas58,4871.05×
Iowa56,8021.02×
Kansas53,0991×
Nebraska34,3221.01×
Hawaii33,2111.14×
Idaho31,9540.94×
New Mexico29,1810.86×
West Virginia28,1440.89×
New Hampshire25,3190.95×
Maine22,8190.94×
Rhode Island20,5570.96×
Washington, District of Columbia18,8940.93×
Delaware16,1080.86×
Montana14,9310.8×
South Dakota13,1530.84×
Alaska12,3390.85×
North Dakota12,1120.87×
Vermont8,7370.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Resin audience
BrandAffinityCategory
Israel3.93×Travel & Leisure
Dog breed1.83×Pets & Animals
Product design2.92×Business & Career
Bank account3.65×Business & Career
Collectable1.7×Kids & Family
Combat sport1.63×Sports
Kendra Scott2.72×Fashion & Accessoires
3D printing2.11×Technology & Electronics
Natural rubber1.61×Cars & Mobility
Jeep Wagoneer4.31×Cars & Mobility
jordy nelson11.8×Sports
Staycation2×Home & Garden
Nebraska Cornhuskers football2.13×Sports
Home staging3.09×Home & Garden
Jesse Plemons1.94×Movies & TV
Tierra Cali4.25×Travel & Leisure
Stamp collecting2.64×Home & Garden
Joshua Jackson2.23×Movies & TV
Insulin index6.93×Health
Wikia1.67×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Resin audience
TraitClusterScore
ExtroversionTHRILL1.98
DIY MentalityTHRILL1.65
Design AffinityPREMIUM1.6
SustainabilityBALANCE1.59
Early Adopter MentalityPOWER1.58
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Resin
CountryShare
United States22.3%
United Kingdom8.5%
Brazil5.3%

See Resin audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Resin have in United States?

Resin has an estimated audience of 6,760,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Resin fans?

59.0% of Resin fans are female, 41.0% are male, with an average age of 39.9 years.

Which brands do Resin fans like most?

Resin fans show strongest brand affinity for Israel (3.93×), Dog breed (1.83×), and Product design (2.92×) over the country average.

Where do Resin fans live in United States?

Resin fans in United States are most concentrated in California (reach 877,552), Texas (reach 642,735), and Florida (reach 449,807). These three regions account for the largest share of the active audience.

What other brands do Resin fans also like?

Beyond Resin itself, the audience over-indexes on Dog breed (1.83×), Product design (2.92×), Bank account (3.65×), and Collectable (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Resin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.