Rascasse Audience Intelligence

Resin Audience in United States

Name: Resin — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Resin in United States — modelled from more than twelve digital signal sources. Resin has an estimated audience of 6,760,097 people in United States.

#3106among Topic in United States #236in Technology & Electronics

The average Resin fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Drawing, Staples (Canada), with strongest over-indexing on Do it yourself (DIY) (1.87× the country average).

Demographically, the Resin audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Resin fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Do it yourself (DIY).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Resin profile in United States.

Audience size

6.8M

in United States

Gender

59.0%♀

41.0% male

Age

39.9

average years

Country rank

#5175

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Resin fans

59.0% are female, 41.0% are male, average age 39.9.

Fig. 02

Gender split

59.0%

Female

41.0%

Male

Demographic split for Resin audience in United States
Metric	Value
Female	59.0%
Male	41.0%
Average age	39.9
Estimated audience size	6,760,097

Fig. 03

Age distribution

Age distribution of the Resin audience in United States
Age bracket	Share	%
16-19		20%
20-29		18%
30-39		19%
40-49		21%
50+		23%

Fig. 04

Worldwide distribution

22.3%

of the worldwide Resin audience comes from United States.

Worldwide audience distribution share by country for Resin
Country	Share
United States	22.3%
United Kingdom	8.5%
Brazil	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Resin audience in United States is strongest.

Fig. 05

Top regions by affinity

Resin fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~30K	1.19×
02	California	~900K	1.17×
03	Arkansas	~60K	1.13×
04	Mississippi	~60K	1.12×
05	New York	~400K	1.11×
06	Texas	~600K	1.10×
07	Alabama	~100K	1.10×
08	Louisiana	~100K	1.10×
09	Kentucky	~90K	1.09×
10	Utah	~70K	1.09×
11	North Carolina	~200K	1.08×
12	Oklahoma	~80K	1.07×
13	Georgia	~200K	1.06×
14	Indiana	~100K	1.06×
15	West Virginia	~30K	1.05×
16	Illinois	~200K	1.03×
17	Idaho	~30K	1.03×
18	Alaska	~10K	1.03×
19	Pennsylvania	~200K	1.02×
20	New Jersey	~200K	1.02×
21	Kansas	~50K	1.02×
22	Virginia	~200K	1.01×
23	Ohio	~200K	0.99×
24	Michigan	~200K	0.99×
25	Washington	~100K	0.99×
26	Massachusetts	~100K	0.99×
27	South Carolina	~100K	0.99×
28	Oregon	~80K	0.99×
29	Iowa	~60K	0.99×
30	Maine	~20K	0.99×
31	Maryland	~100K	0.98×
32	Missouri	~100K	0.98×
33	Connecticut	~70K	0.98×
34	New Mexico	~30K	0.98×
35	Tennessee	~100K	0.97×
36	Nebraska	~30K	0.97×
37	Florida	~400K	0.96×
38	North Dakota	~10K	0.96×
39	South Dakota	~10K	0.95×
40	New Hampshire	~30K	0.94×
41	Rhode Island	~20K	0.94×
42	Delaware	~20K	0.94×
43	Wisconsin	~90K	0.93×
44	Arizona	~100K	0.92×
45	Nevada	~60K	0.92×
46	Vermont	~10K	0.92×
47	Montana	~20K	0.91×
48	Minnesota	~90K	0.90×
49	Colorado	~90K	0.85×
50	Washington, District of Columbia	~20K	0.83×

Affinity by region — Resin, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Resin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Resin audience
#	Interest	Category	×
01	Hello Kitty	Kids & Family	3.45×
02	Art exhibition	Arts & Culture	2.54×
03	Artificial nails	Beauty & Wellness	2.42×
04	Staples (Canada)	Business & Career	2.30×
05	Handmade jewelry	Fashion & Accessoires	2.26×
06	Drawing	Home & Garden	2.23×
07	Britney Spears	Music & Radio	2.12×
08	Lumber	Home & Garden	2.10×
09	Innovation	Business & Career	2.08×
10	Natural skin care	Beauty & Wellness	2.05×
11	Vintage clothing	Fashion & Accessoires	1.99×
12	Museum	Arts & Culture	1.96×
13	Contemporary art	Arts & Culture	1.94×
14	Fine art	Business & Career	1.91×
15	Do it yourself (DIY)	Home & Garden	1.87×
16	Cabinetry	Home & Garden	1.79×
17	Creative Commons	Technology & Electronics	1.73×
18	Menards	Home & Garden	1.57×
19	Ace Hardware	Home & Garden	1.57×
20	Etsy	Fashion & Accessoires	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Resin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Resin audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.67×
DIY Mentality	THRILL	1.44×
Patriotism	CONSERVATISM	1.43×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Resin audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.79×
Social Media Usage	JOY	0.91×
Pet Ownership	JOY	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Resin have in United States?

Resin has an estimated audience of 6,760,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Resin fans?

59.0% of Resin fans are female, 41.0% are male, with an average age of 39.9 years.

Which brands do Resin fans like most?

Resin fans show strongest brand affinity for Do it yourself (DIY) (1.87×), Drawing (2.23×), and Staples (Canada) (2.3×) over the country average.

Where do Resin fans live in United States?

Resin fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Resin fans also like?

Beyond Resin itself, the audience over-indexes on Drawing (2.23×), Staples (Canada) (2.3×), Britney Spears (2.12×), and Fine art (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Resin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Resin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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