Rascasse Audience Intelligence

Buffet Audience in Germany

A data profile of the people who buy, follow and care about Buffet in Germany — modelled from more than twelve digital signal sources. Buffet has an estimated audience of 1,415,766 people in Germany.

#2502among Topic in Germany#232in Food & Beverages

The average Buffet fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food, Arts and music, Sideboard, with strongest over-indexing on Food (1.89× the country average).

Demographically, the Buffet audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buffet fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Food.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffet profile in Germany.

Audience size
1.4M
in Germany
Gender
63.0%♀
37.0% male
Age
42.1
average years
Country rank
#4710
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buffet fans

63.0% are female, 37.0% are male, average age 42.1.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Buffet audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age42.1
Estimated audience size1,415,766
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Buffet audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Buffet audience comes from Germany.

Worldwide audience distribution share by country for Buffet
CountryShare
Japan16.3%
United States13.9%
Brazil9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buffet fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~60K1.16×
02Mecklenburg-Vorpommern~30K1.16×
03Niedersachsen~200K1.13×
04Brandenburg~50K1.12×
05Sachsen~80K1.09×
06Berlin~60K1.02×
07Thüringen~40K1.02×
08Hamburg~30K1.02×
09Sachsen-Anhalt~40K1.00×
10Bayern~200K0.95×
11Bremen~10K0.95×
12Baden-Württemberg~200K0.94×
13Nordrhein-Westfalen~300K0.93×
14Hessen~100K0.89×
15Rheinland-Pfalz~60K0.86×
16Saarland~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Buffet, Germany
0.77×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffet audience
#·InterestCategoryAffinity×
01SideboardHome & Garden12.07×
02Ruby RoseMovies & TV4.88×
03Sonnenklar.TVTravel & Leisure2.07×
04CateringFood & Beverages2.01×
05FoodFood & Beverages1.89×
06Center ParcsTravel & Leisure1.88×
07Storm of LoveMovies & TV1.84×
08BUNTE.deInternet & Social Media1.82×
09GmailInternet & Social Media1.75×
10Alles was zähltMovies & TV1.75×
11Arts and musicArts & Culture1.74×
12Roland KaiserMusic & Radio1.66×
13HolidayCheckTravel & Leisure1.65×
14TUITravel & Leisure1.61×
15CookbookFood & Beverages1.60×
16TchiboShopping1.54×
17GMX MailInternet & Social Media1.54×
18BreakfastFood & Beverages1.53×
19PastryFood & Beverages1.53×
20Let's Dance (German TV series)Movies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffet audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Pet OwnershipJOY1.12×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffet audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
PatriotismCONSERVATISM0.80×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buffet have in Germany?

Buffet has an estimated audience of 1,415,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Buffet fans?

63.0% of Buffet fans are female, 37.0% are male, with an average age of 42.1 years.

03

Which brands do Buffet fans like most?

Buffet fans show strongest brand affinity for Food (1.89×), Arts and music (1.74×), and Sideboard (12.07×) over the country average.

04

Where do Buffet fans live in Germany?

Buffet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Buffet fans also like?

Beyond Buffet itself, the audience over-indexes on Arts and music (1.74×), Sideboard (12.07×), Gmail (1.75×), and Tchibo (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Buffet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Buffet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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