Buffet Audience in Germany
Buffet has an estimated audience of 1,415,766 people in Germany. 63.0% are female, 37.0% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Food, Arts and music, Sideboard, Gmail, Tchibo.
The average Buffet fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Food, Arts and music, Sideboard, with strongest over-indexing on Food (1.89× the country average). Demographically, the Buffet audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Buffet fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.1 |
| Estimated audience size | 1,415,766 |
Audience persona
The typical Buffet fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,299 | 0.95× |
| Bayern | 224,020 | 0.98× |
| Baden-Württemberg | 180,496 | 0.93× |
| Niedersachsen | 156,049 | 1.13× |
| Hessen | 103,666 | 0.96× |
| Sachsen | 72,859 | 1.05× |
| Berlin | 68,908 | 1.09× |
| Rheinland-Pfalz | 62,277 | 0.88× |
| Schleswig-Holstein | 59,518 | 1.17× |
| Brandenburg | 47,457 | 1.08× |
| Hamburg | 36,918 | 1.15× |
| Sachsen-Anhalt | 35,127 | 0.96× |
| Thüringen | 34,943 | 0.97× |
| Mecklenburg-Vorpommern | 28,277 | 1.05× |
| Bremen | 11,783 | 0.97× |
| Saarland | 11,626 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food | 1.89× | Food & Beverages |
| Arts and music | 1.74× | Arts & Culture |
| Sideboard | 12.07× | Home & Garden |
| Gmail | 1.75× | Internet & Social Media |
| Tchibo | 1.54× | Shopping |
| Roland Kaiser | 1.66× | Music & Radio |
| Let's Dance (German TV series) | 1.52× | Movies & TV |
| Storm of Love | 1.84× | Movies & TV |
| TUI | 1.61× | Travel & Leisure |
| Cookbook | 1.6× | Food & Beverages |
| Catering | 2.01× | Food & Beverages |
| Breakfast | 1.53× | Food & Beverages |
| BUNTE.de | 1.82× | Internet & Social Media |
| HolidayCheck | 1.65× | Travel & Leisure |
| Center Parcs | 1.88× | Travel & Leisure |
| GMX Mail | 1.54× | Internet & Social Media |
| Sonnenklar.TV | 2.07× | Travel & Leisure |
| Pastry | 1.53× | Food & Beverages |
| Dinner | 1.6× | Food & Beverages |
| weber grills | 3.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Design Affinity | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.21 |
| Community Orientation | OPEN | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| United States | 13.9% |
| Brazil | 9.8% |
See Buffet audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Buffet have in Germany?
Buffet has an estimated audience of 1,415,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Buffet fans?
63.0% of Buffet fans are female, 37.0% are male, with an average age of 42.1 years.
Which brands do Buffet fans like most?
Buffet fans show strongest brand affinity for Food (1.89×), Arts and music (1.74×), and Sideboard (12.07×) over the country average.
Where do Buffet fans live in Germany?
Buffet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,299), Bayern (reach 224,020), and Baden-Württemberg (reach 180,496). These three regions account for the largest share of the active audience.
What other brands do Buffet fans also like?
Beyond Buffet itself, the audience over-indexes on Arts and music (1.74×), Sideboard (12.07×), Gmail (1.75×), and Tchibo (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buffet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.