Rascasse Audience Intelligence

Hydropower Audience in Germany

A data profile of the people who buy, follow and care about Hydropower in Germany — modelled from more than twelve digital signal sources. Hydropower has an estimated audience of 397,789 people in Germany.

The average Hydropower fan in Germany is 47.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, RDS, Tagesschau, with strongest over-indexing on Esso (11.66× the country average).

Demographically, the Hydropower audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hydropower fan in Germany is more male, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for Esso.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hydropower profile in Germany.

Audience size
398K
in Germany
Gender
42.3%
57.7% male
Age
47.1
average years
Country rank
#14078
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hydropower fans

42.3% are female, 57.7% are male, average age 47.1.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Hydropower audience in Germany
MetricValue
Female42.3%
Male57.7%
Average age47.1
Estimated audience size397,789
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Hydropower audience in Germany
Age bracketShare%
16-195%
20-2912%
30-3919%
40-4926%
50+38%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Hydropower audience comes from Germany.

Worldwide audience distribution share by country for Hydropower
CountryShare
United States41.4%
Germany6.4%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hydropower audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hydropower fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.30×
02Nordrhein-Westfalen~100K1.17×
03Niedersachsen~40K1.13×
04Brandenburg~10K1.12×
05Baden-Württemberg~60K1.11×
06Bremen~4K1.11×
07Bayern~70K1.07×
08Schleswig-Holstein~10K1.03×
09Rheinland-Pfalz~20K0.99×
10Sachsen-Anhalt~10K0.96×
11Berlin~20K0.94×
12Hessen~30K0.92×
13Saarland~4K0.90×
14Mecklenburg-Vorpommern~7K0.88×
15Sachsen~20K0.82×
16Hamburg~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Hydropower, Germany
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hydropower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hydropower audience
#·InterestCategoryAffinity×
01RDSMovies & TV36.46×
02Eric TrumpPolitics & Society32.10×
03Solar air conditioningHome & Garden22.51×
04Al-Hilal FCSports21.52×
05Hydraulic engineeringBusiness & Career15.36×
06Malibu RumFood & Beverages12.97×
07EssoCars & Mobility11.66×
08Pepe JeansFashion & Accessoires10.71×
09Solar thermal collectorHome & Garden10.31×
10Child safety seatKids & Family9.53×
11Heat pumpHome & Garden8.12×
12The Epoch TimesNews7.90×
13KFCFood & Beverages6.83×
14Efficient energy useTechnology & Electronics6.53×
15Risk managementBusiness & Career6.37×
16Solar cellHome & Garden4.65×
17TagesschauMovies & TV4.47×
18MSNNews3.63×
19Solar energyHome & Garden3.14×
20Renewable energyBusiness & Career2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hydropower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Hydropower audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.23×
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.65×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Hydropower audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Price SensitivityPREMIUM0.73×
CreativityOPEN0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Hydropower have in Germany?

Hydropower has an estimated audience of 397,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hydropower fans?

42.3% of Hydropower fans are female, 57.7% are male, with an average age of 47.1 years.

03

Which brands do Hydropower fans like most?

Hydropower fans show strongest brand affinity for Esso (11.66×), RDS (36.46×), and Tagesschau (4.47×) over the country average.

04

Where do Hydropower fans live in Germany?

Hydropower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hydropower fans also like?

Beyond Hydropower itself, the audience over-indexes on RDS (36.46×), Tagesschau (4.47×), Efficient energy use (6.53×), and Child safety seat (9.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hydropower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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