A data profile of the people who buy, follow and care about Hydropower in Germany — modelled from more than twelve digital signal sources. Hydropower has an estimated audience of 397,789 people in Germany.
The average Hydropower fan in Germany is 47.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Esso, RDS, Tagesschau, with strongest over-indexing on Esso (11.66× the country average).
Demographically, the Hydropower audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hydropower fan in Germany is more male, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for Esso.
The key figures that characterise the Hydropower profile in Germany.
42.3% are female, 57.7% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 47.1 |
| Estimated audience size | 397,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Hydropower audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.4% |
| Germany | 6.4% |
| Italy | 4.0% |
Where the Hydropower audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~10K | 1.30× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.17× | |
| 03 | Niedersachsen | ~40K | 1.13× | |
| 04 | Brandenburg | ~10K | 1.12× | |
| 05 | Baden-Württemberg | ~60K | 1.11× | |
| 06 | Bremen | ~4K | 1.11× | |
| 07 | Bayern | ~70K | 1.07× | |
| 08 | Schleswig-Holstein | ~10K | 1.03× | |
| 09 | Rheinland-Pfalz | ~20K | 0.99× | |
| 10 | Sachsen-Anhalt | ~10K | 0.96× | |
| 11 | Berlin | ~20K | 0.94× | |
| 12 | Hessen | ~30K | 0.92× | |
| 13 | Saarland | ~4K | 0.90× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.88× | |
| 15 | Sachsen | ~20K | 0.82× | |
| 16 | Hamburg | ~7K | 0.78× |
The strongest cross-interests of the Hydropower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RDS | Movies & TV | 36.46× | ||
| 02 | Eric Trump | Politics & Society | 32.10× | ||
| 03 | Solar air conditioning | Home & Garden | 22.51× | ||
| 04 | Al-Hilal FC | Sports | 21.52× | ||
| 05 | Hydraulic engineering | Business & Career | 15.36× | ||
| 06 | Malibu Rum | Food & Beverages | 12.97× | ||
| 07 | Esso | Cars & Mobility | 11.66× | ||
| 08 | Pepe Jeans | Fashion & Accessoires | 10.71× | ||
| 09 | Solar thermal collector | Home & Garden | 10.31× | ||
| 10 | Child safety seat | Kids & Family | 9.53× | ||
| 11 | Heat pump | Home & Garden | 8.12× | ||
| 12 | The Epoch Times | News | 7.90× | ||
| 13 | KFC | Food & Beverages | 6.83× | ||
| 14 | Efficient energy use | Technology & Electronics | 6.53× | ||
| 15 | Risk management | Business & Career | 6.37× | ||
| 16 | Solar cell | Home & Garden | 4.65× | ||
| 17 | Tagesschau | Movies & TV | 4.47× | ||
| 18 | MSN | News | 3.63× | ||
| 19 | Solar energy | Home & Garden | 3.14× | ||
| 20 | Renewable energy | Business & Career | 2.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.23× | |
| Patriotism | CONSERVATISM | 1.79× | |
| Convenience Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.76× |
Hydropower has an estimated audience of 397,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
42.3% of Hydropower fans are female, 57.7% are male, with an average age of 47.1 years.
Hydropower fans show strongest brand affinity for Esso (11.66×), RDS (36.46×), and Tagesschau (4.47×) over the country average.
Hydropower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Hydropower itself, the audience over-indexes on RDS (36.46×), Tagesschau (4.47×), Efficient energy use (6.53×), and Child safety seat (9.53×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Hydropower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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