Hydropower Audience in Germany
Hydropower has an estimated audience of 397,789 people in Germany. 42.3% are female, 57.7% are male, average age 47.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Allgäu, Esso, Efficient energy use, Heat pump, KFC.
The average Hydropower fan in Germany is 47.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Allgäu, Esso, Efficient energy use, with strongest over-indexing on Allgäu (14.04× the country average). Demographically, the Hydropower audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Hydropower fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 47.1 |
| Estimated audience size | 397,789 |
Audience persona
The typical Hydropower fan in Germany is more male, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Allgäu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,198 | 1.16× |
| Bayern | 68,488 | 1.07× |
| Baden-Württemberg | 59,315 | 1.09× |
| Niedersachsen | 45,724 | 1.18× |
| Hessen | 27,318 | 0.9× |
| Rheinland-Pfalz | 19,785 | 0.99× |
| Berlin | 17,318 | 0.97× |
| Schleswig-Holstein | 14,721 | 1.03× |
| Sachsen | 14,459 | 0.74× |
| Brandenburg | 14,438 | 1.17× |
| Thüringen | 13,301 | 1.31× |
| Sachsen-Anhalt | 9,553 | 0.93× |
| Hamburg | 6,907 | 0.77× |
| Mecklenburg-Vorpommern | 6,254 | 0.82× |
| Bremen | 3,912 | 1.15× |
| Saarland | 3,417 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allgäu | 14.04× | Travel & Leisure |
| Esso | 9.74× | Cars & Mobility |
| Efficient energy use | 5.69× | Technology & Electronics |
| Heat pump | 9.04× | Home & Garden |
| KFC | 6× | Food & Beverages |
| Viber | 16.4× | Internet & Social Media |
| Lake Constance | 10.34× | Travel & Leisure |
| Renewable energy | 3.47× | Business & Career |
| Isabell Werth | 13.05× | Sports |
| Hygiene | 3.55× | Beauty & Wellness |
| Risk management | 6.13× | Business & Career |
| Ryanair | 2.7× | Travel & Leisure |
| Child safety seat | 5.26× | Kids & Family |
| Bleacher Report | 18.21× | Sports |
| Pillow | 4.7× | Home & Garden |
| Public administration | 8.22× | Business & Career |
| Tagesschau | 1.82× | Movies & TV |
| Piquadro | 29.94× | Fashion & Accessoires |
| Creative Commons | 4.31× | Technology & Electronics |
| Obi (store) | 1.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.9 |
| DIY Mentality | THRILL | 1.82 |
| Sustainability | BALANCE | 1.81 |
| Need for Security | CONSERVATISM | 1.77 |
| Community Orientation | OPEN | 1.62 |
| Convenience Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.4% |
| Germany | 6.4% |
| Italy | 4.0% |
See Hydropower audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hydropower have in Germany?
Hydropower has an estimated audience of 397,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hydropower fans?
42.3% of Hydropower fans are female, 57.7% are male, with an average age of 47.1 years.
Which brands do Hydropower fans like most?
Hydropower fans show strongest brand affinity for Allgäu (14.04×), Esso (9.74×), and Efficient energy use (5.69×) over the country average.
Where do Hydropower fans live in Germany?
Hydropower fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,198), Bayern (reach 68,488), and Baden-Württemberg (reach 59,315). These three regions account for the largest share of the active audience.
What other brands do Hydropower fans also like?
Beyond Hydropower itself, the audience over-indexes on Esso (9.74×), Efficient energy use (5.69×), Heat pump (9.04×), and KFC (6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hydropower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.