Sauerkraut Audience in Germany
Sauerkraut has an estimated audience of 263,798 people in Germany. 59.9% are female, 40.1% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hengstenberg, Meat grinder, Top-level domain, Gmail, Jewish cuisine.
The average Sauerkraut fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hengstenberg, Meat grinder, Top-level domain, with strongest over-indexing on Hengstenberg (128.73× the country average). Demographically, the Sauerkraut audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Sauerkraut fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.9 |
| Estimated audience size | 263,798 |
Audience persona
The typical Sauerkraut fan in Germany is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hengstenberg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,036 | 1.06× |
| Bayern | 46,825 | 1.1× |
| Baden-Württemberg | 37,338 | 1.04× |
| Niedersachsen | 26,113 | 1.02× |
| Hessen | 20,774 | 1.03× |
| Sachsen | 15,017 | 1.16× |
| Berlin | 14,192 | 1.2× |
| Rheinland-Pfalz | 13,116 | 0.99× |
| Brandenburg | 8,793 | 1.07× |
| Thüringen | 7,752 | 1.15× |
| Sachsen-Anhalt | 7,007 | 1.03× |
| Hamburg | 5,925 | 0.99× |
| Mecklenburg-Vorpommern | 4,827 | 0.96× |
| Schleswig-Holstein | 4,547 | 0.48× |
| Saarland | 2,856 | 0.88× |
| Bremen | 1,861 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hengstenberg | 128.73× | Food & Beverages |
| Meat grinder | 73.08× | Home & Garden |
| Top-level domain | 7.19× | Technology & Electronics |
| Gmail | 5.34× | Internet & Social Media |
| Jewish cuisine | 34.09× | Food & Beverages |
| Cabbage | 53.39× | Food & Beverages |
| Angel | 10.07× | Politics & Society |
| Fermentation | 23.09× | Health |
| Onion | 28.22× | Food & Beverages |
| Viber | 18.62× | Internet & Social Media |
| Acid | 18.01× | Health |
| Ground beef | 18.22× | Food & Beverages |
| Abrahamic religions | 11.72× | Politics & Society |
| Polish cuisine | 25.14× | Food & Beverages |
| Pantry | 38.92× | Home & Garden |
| Anti-lock braking system | 16× | Cars & Mobility |
| Queens | 13.08× | Travel & Leisure |
| Delikatessa | 192.33× | Food & Beverages |
| Bacteria | 8.83× | Health |
| Prince (musician) | 8.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.67 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Community Orientation | OPEN | 1.45 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Germany | 8.1% |
| China | 7.9% |
See Sauerkraut audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Sauerkraut have in Germany?
Sauerkraut has an estimated audience of 263,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sauerkraut fans?
59.9% of Sauerkraut fans are female, 40.1% are male, with an average age of 43.9 years.
Which brands do Sauerkraut fans like most?
Sauerkraut fans show strongest brand affinity for Hengstenberg (128.73×), Meat grinder (73.08×), and Top-level domain (7.19×) over the country average.
Where do Sauerkraut fans live in Germany?
Sauerkraut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,036), Bayern (reach 46,825), and Baden-Württemberg (reach 37,338). These three regions account for the largest share of the active audience.
What other brands do Sauerkraut fans also like?
Beyond Sauerkraut itself, the audience over-indexes on Meat grinder (73.08×), Top-level domain (7.19×), Gmail (5.34×), and Jewish cuisine (34.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sauerkraut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.