Anti-lock braking system Audience in Germany
Anti-lock braking system has an estimated audience of 439,229 people in Germany. 43.2% are female, 56.8% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, AutoScout24, Spiegel Online, FRITZ!Box, Target Corporation.
The average Anti-lock braking system fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, AutoScout24, Spiegel Online, with strongest over-indexing on Google Maps (2.4× the country average). Demographically, the Anti-lock braking system audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Anti-lock braking system fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 39.3 |
| Estimated audience size | 439,229 |
Audience persona
The typical Anti-lock braking system fan in Germany is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,721 | 1.27× |
| Bayern | 74,357 | 1.05× |
| Baden-Württemberg | 63,458 | 1.06× |
| Niedersachsen | 48,528 | 1.14× |
| Hessen | 40,294 | 1.2× |
| Rheinland-Pfalz | 24,477 | 1.11× |
| Berlin | 19,551 | 1× |
| Sachsen | 15,453 | 0.72× |
| Schleswig-Holstein | 15,358 | 0.97× |
| Hamburg | 12,804 | 1.29× |
| Brandenburg | 10,788 | 0.79× |
| Sachsen-Anhalt | 9,408 | 0.83× |
| Thüringen | 8,389 | 0.75× |
| Mecklenburg-Vorpommern | 6,411 | 0.76× |
| Saarland | 5,785 | 1.07× |
| Bremen | 4,657 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 2.4× | Internet & Social Media |
| AutoScout24 | 2.23× | Cars & Mobility |
| Spiegel Online | 1.66× | News |
| FRITZ!Box | 2.15× | Technology & Electronics |
| Target Corporation | 5.1× | Shopping |
| Airbag | 9.86× | Cars & Mobility |
| Let's Dance (German TV series) | 1.9× | Movies & TV |
| ADAC | 1.92× | Cars & Mobility |
| FOCUS Online | 1.68× | News |
| Automotive lighting | 3.36× | Cars & Mobility |
| Tchibo | 1.8× | Shopping |
| Vehicle insurance | 3.01× | Cars & Mobility |
| Škoda Auto | 1.7× | Cars & Mobility |
| Cars (film) | 1.88× | Movies & TV |
| Automotive navigation system | 5.04× | Technology & Electronics |
| Bonprix | 1.72× | Shopping |
| RVs | 1.57× | Cars & Mobility |
| Fitness First | 3.1× | Sports |
| Used car | 1.56× | Cars & Mobility |
| Siddhartha | 8.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.82 |
| Early Adopter Mentality | POWER | 1.45 |
| Sports Activity | POWER | 1.43 |
| Patriotism | CONSERVATISM | 1.4 |
| Travelling | THRILL | 1.32 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.2% |
| Thailand | 8.7% |
| Taiwan | 5.3% |
See Anti-lock braking system audiences in other countries
- Anti-lock braking system — United States
- Anti-lock braking system — United Kingdom
- Anti-lock braking system — France
- Anti-lock braking system — Italy
- Anti-lock braking system — Spain
- Anti-lock braking system — Brazil
- Anti-lock braking system — Japan
- Anti-lock braking system — South Korea
- Anti-lock braking system — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Anti-lock braking system have in Germany?
Anti-lock braking system has an estimated audience of 439,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anti-lock braking system fans?
43.2% of Anti-lock braking system fans are female, 56.8% are male, with an average age of 39.3 years.
Which brands do Anti-lock braking system fans like most?
Anti-lock braking system fans show strongest brand affinity for Google Maps (2.4×), AutoScout24 (2.23×), and Spiegel Online (1.66×) over the country average.
Where do Anti-lock braking system fans live in Germany?
Anti-lock braking system fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,721), Bayern (reach 74,357), and Baden-Württemberg (reach 63,458). These three regions account for the largest share of the active audience.
What other brands do Anti-lock braking system fans also like?
Beyond Anti-lock braking system itself, the audience over-indexes on AutoScout24 (2.23×), Spiegel Online (1.66×), FRITZ!Box (2.15×), and Target Corporation (5.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anti-lock braking system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.