Airbag Audience in Germany
Airbag has an estimated audience of 338,094 people in Germany. 22.2% are female, 77.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Siddhartha, Targobank, AutoScout24, Anti-lock braking system, Automotive lighting.
The average Airbag fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Siddhartha, Targobank, AutoScout24, with strongest over-indexing on Siddhartha (32.93× the country average). Demographically, the Airbag audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Airbag fans
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 38.5 |
| Estimated audience size | 338,094 |
Audience persona
The typical Airbag fan in Germany is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Siddhartha.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,099 | 1.03× |
| Bayern | 55,731 | 1.03× |
| Baden-Württemberg | 50,209 | 1.09× |
| Niedersachsen | 34,451 | 1.05× |
| Hessen | 29,080 | 1.13× |
| Sachsen | 17,823 | 1.07× |
| Rheinland-Pfalz | 17,155 | 1.01× |
| Berlin | 14,386 | 0.95× |
| Schleswig-Holstein | 10,696 | 0.88× |
| Brandenburg | 10,042 | 0.96× |
| Sachsen-Anhalt | 9,335 | 1.07× |
| Hamburg | 8,494 | 1.11× |
| Thüringen | 8,069 | 0.94× |
| Mecklenburg-Vorpommern | 5,626 | 0.87× |
| Saarland | 3,723 | 0.9× |
| Bremen | 2,659 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Siddhartha | 32.93× | Music & Radio |
| Targobank | 3.82× | Business & Career |
| AutoScout24 | 2.58× | Cars & Mobility |
| Anti-lock braking system | 12.79× | Cars & Mobility |
| Automotive lighting | 5.04× | Cars & Mobility |
| Used car | 2.6× | Cars & Mobility |
| Škoda Auto | 2.53× | Cars & Mobility |
| Plug-in hybrid | 3× | Cars & Mobility |
| RVs | 2.33× | Cars & Mobility |
| Solar energy | 2.59× | Home & Garden |
| Aral AG | 1.93× | Cars & Mobility |
| EBay | 1.71× | Shopping |
| Air conditioning | 3.64× | Technology & Electronics |
| Postbank | 2.14× | Business & Career |
| Record label | 3.37× | Music & Radio |
| Automotive navigation system | 6.71× | Technology & Electronics |
| Obi (store) | 1.54× | Shopping |
| Volkswagen Up | 8.08× | Cars & Mobility |
| Headlamp | 6.98× | Cars & Mobility |
| Commerzbank | 1.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 6.03 |
| Patriotism | CONSERVATISM | 1.88 |
| Luxury Orientation | PREMIUM | 1.16 |
| Price Sensitivity | PREMIUM | 1.12 |
| Sports Activity | POWER | 1.1 |
| Extroversion | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 8.7% |
| Brazil | 8.3% |
| United States | 7.2% |
See Airbag audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Airbag have in Germany?
Airbag has an estimated audience of 338,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Airbag fans?
22.2% of Airbag fans are female, 77.8% are male, with an average age of 38.5 years.
Which brands do Airbag fans like most?
Airbag fans show strongest brand affinity for Siddhartha (32.93×), Targobank (3.82×), and AutoScout24 (2.58×) over the country average.
Where do Airbag fans live in Germany?
Airbag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,099), Bayern (reach 55,731), and Baden-Württemberg (reach 50,209). These three regions account for the largest share of the active audience.
What other brands do Airbag fans also like?
Beyond Airbag itself, the audience over-indexes on Targobank (3.82×), AutoScout24 (2.58×), Anti-lock braking system (12.79×), and Automotive lighting (5.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Airbag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.