Rascasse Audience Intelligence

Airbag Audience in Germany

A data profile of the people who buy, follow and care about Airbag in Germany — modelled from more than twelve digital signal sources. Airbag has an estimated audience of 338,094 people in Germany.

#5788among Topic in Germany#715in Cars & Mobility

The average Airbag fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Siddhartha, AutoScout24, Targobank, with strongest over-indexing on Siddhartha (32.93× the country average).

Demographically, the Airbag audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Airbag fan in Germany is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Siddhartha.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airbag profile in Germany.

Audience size
338K
in Germany
Gender
22.2%♀
77.8% male
Age
38.5
average years
Country rank
#15928
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airbag fans

22.2% are female, 77.8% are male, average age 38.5.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for Airbag audience in Germany
MetricValue
Female22.2%
Male77.8%
Average age38.5
Estimated audience size338,094
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Airbag audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4924%
50+14%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Airbag audience comes from Germany.

Worldwide audience distribution share by country for Airbag
CountryShare
Taiwan8.6%
Brazil8.3%
United States7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airbag audience in Germany is strongest.

Fig. 05

Top regions by affinity

Airbag fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.08×
02Hessen~30K1.07×
03Sachsen-Anhalt~9K1.07×
04Hamburg~8K1.07×
05Baden-Württemberg~50K1.05×
06Nordrhein-Westfalen~80K1.02×
07Bayern~60K1.02×
08Niedersachsen~30K1.02×
09Thüringen~9K1.02×
10Rheinland-Pfalz~20K1.01×
11Brandenburg~10K1.01×
12Mecklenburg-Vorpommern~6K0.96×
13Saarland~4K0.95×
14Bremen~3K0.92×
15Schleswig-Holstein~10K0.91×
16Berlin~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Airbag, Germany
0.90×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airbag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airbag audience
#·InterestCategoryAffinity×
01SiddharthaMusic & Radio32.93×
02Anti-lock braking systemCars & Mobility12.79×
03Volkswagen UpCars & Mobility8.08×
04HeadlampCars & Mobility6.98×
05Automotive navigation systemTechnology & Electronics6.71×
06Automotive lightingCars & Mobility5.04×
07TargobankBusiness & Career3.82×
08Air conditioningTechnology & Electronics3.64×
09Record labelMusic & Radio3.37×
10Plug-in hybridCars & Mobility3.00×
11Used carCars & Mobility2.60×
12Solar energyHome & Garden2.59×
13AutoScout24Cars & Mobility2.58×
14Škoda AutoCars & Mobility2.53×
15RVsCars & Mobility2.33×
16PostbankBusiness & Career2.14×
17CommerzbankBusiness & Career1.74×
18EBayShopping1.71×
19Obi (store)Shopping1.54×
20WhatsAppInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airbag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airbag audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.23×
Need for SecurityCONSERVATISM1.17×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airbag audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.51×
IndividualismJOY0.52×
ExtroversionTHRILL0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airbag have in Germany?

Airbag has an estimated audience of 338,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Airbag fans?

22.2% of Airbag fans are female, 77.8% are male, with an average age of 38.5 years.

03

Which brands do Airbag fans like most?

Airbag fans show strongest brand affinity for Siddhartha (32.93×), AutoScout24 (2.58×), and Targobank (3.82×) over the country average.

04

Where do Airbag fans live in Germany?

Airbag fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Airbag fans also like?

Beyond Airbag itself, the audience over-indexes on AutoScout24 (2.58×), Targobank (3.82×), Anti-lock braking system (12.79×), and Automotive lighting (5.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Airbag audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Airbag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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