Airbag Audience in United States

Airbag logo

Airbag has an estimated audience of 975,410 people in United States. 32.9% are female, 67.1% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Siddhartha, AutoZone, Used Cars, Freight transport, Online shopping.

The average Airbag fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Siddhartha, AutoZone, Used Cars, with strongest over-indexing on Siddhartha (51.08× the country average). Demographically, the Airbag audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Airbag fans

Demographic split for Airbag audience in United States
MetricValue
Female32.9%
Male67.1%
Average age38.3
Estimated audience size975,410

Audience persona

The typical Airbag fan in United States is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Siddhartha.

Top regions in United States

Top regions ranked by reach for Airbag in United States
RegionReachAffinity
California135,8361.27×
Texas107,6251.28×
Florida86,1871.31×
New York53,7480.99×
Georgia35,4001.18×
Virginia32,9001.38×
Illinois32,2240.99×
North Carolina31,3211.07×
Pennsylvania30,5070.93×
Ohio27,6340.92×
New Jersey27,2881.1×
Michigan24,7540.97×
Washington22,0991.13×
Tennessee21,8531.12×
Arizona21,7321.09×
Massachusetts18,9160.98×
Maryland18,3401.09×
Indiana17,3490.97×
Missouri15,5100.99×
South Carolina15,2311.04×
Alabama15,1761.11×
Louisiana14,6241.16×
Colorado13,9900.91×
Oregon13,7361.23×
Kentucky13,5241.11×
Kansas13,2351.72×
Minnesota12,6400.9×
Wisconsin11,2100.76×
Oklahoma10,8231×
Utah10,6601.22×
Iowa10,0321.25×
Nevada9,8001.04×
Connecticut9,1230.93×
Mississippi8,5391.06×
Arkansas8,0211×
Idaho4,8020.98×
New Mexico4,7300.97×
Nebraska4,3350.89×
West Virginia4,0440.89×
Hawaii3,8740.92×
New Hampshire2,7140.71×
Maine2,7110.78×
Washington, District of Columbia2,6750.91×
Rhode Island2,2530.73×
Delaware2,1820.81×
Montana1,9600.72×
South Dakota1,6370.73×
North Dakota1,5460.77×
Alaska1,4990.72×
Vermont1,1300.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airbag audience
BrandAffinityCategory
Siddhartha51.08×Music & Radio
AutoZone3.47×Cars & Mobility
Used Cars5.13×Cars & Mobility
Freight transport3.48×Cars & Mobility
Online shopping1.75×Shopping
Hand tool3.38×Home & Garden
Business1.66×Business & Career
Electronics2.61×Technology & Electronics
Road2.88×Travel & Leisure
O'Reilly Auto Parts3.72×Cars & Mobility
Bus3.49×Cars & Mobility
Dump truck3.8×Cars & Mobility
Used car2.68×Cars & Mobility
Haul truck4.17×Cars & Mobility
Photography1.5×Arts & Culture
Commercial vehicle3.32×Cars & Mobility
Planned maintenance3.7×Business & Career
Autotrader3.72×Cars & Mobility
Automobiles1.58×Cars & Mobility
All-terrain vehicle3.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airbag audience
TraitClusterScore
Need for SecurityCONSERVATISM12.33
Quality AwarenessPREMIUM1.62
Career OrientationPOWER1.22
Family OrientationCONSERVATISM1.21
PatriotismCONSERVATISM1.2
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Airbag
CountryShare
Taiwan8.7%
Brazil8.3%
United States7.2%

See Airbag audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Airbag have in United States?

Airbag has an estimated audience of 975,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Airbag fans?

32.9% of Airbag fans are female, 67.1% are male, with an average age of 38.3 years.

Which brands do Airbag fans like most?

Airbag fans show strongest brand affinity for Siddhartha (51.08×), AutoZone (3.47×), and Used Cars (5.13×) over the country average.

Where do Airbag fans live in United States?

Airbag fans in United States are most concentrated in California (reach 135,836), Texas (reach 107,625), and Florida (reach 86,187). These three regions account for the largest share of the active audience.

What other brands do Airbag fans also like?

Beyond Airbag itself, the audience over-indexes on AutoZone (3.47×), Used Cars (5.13×), Freight transport (3.48×), and Online shopping (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airbag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.