Rascasse Audience Intelligence

Airbag Audience in United States

Name: Airbag — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Airbag in United States — modelled from more than twelve digital signal sources. Airbag has an estimated audience of 975,410 people in United States.

#8759among Topic in United States #739in Cars & Mobility

The average Airbag fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Siddhartha, AutoZone, Used Cars, with strongest over-indexing on Siddhartha (51.08× the country average).

Demographically, the Airbag audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airbag fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Siddhartha.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airbag profile in United States.

Audience size

975K

in United States

Gender

32.9%♀

67.1% male

Age

38.3

average years

Country rank

#24090

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Airbag fans

32.9% are female, 67.1% are male, average age 38.3.

Fig. 02

Gender split

32.9%

Female

67.1%

Male

Demographic split for Airbag audience in United States
Metric	Value
Female	32.9%
Male	67.1%
Average age	38.3
Estimated audience size	975,410

Fig. 03

Age distribution

Age distribution of the Airbag audience in United States
Age bracket	Share	%
16-19		25%
20-29		17%
30-39		17%
40-49		19%
50+		21%

Fig. 04

Worldwide distribution

7.2%

of the worldwide Airbag audience comes from United States.

Worldwide audience distribution share by country for Airbag
Country	Share
Taiwan	8.6%
Brazil	8.3%
United States	7.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airbag audience in United States is strongest.

Fig. 05

Top regions by affinity

Airbag fans by region: top regions in United States
#	Region	Reach	×
01	Kansas	~10K	1.30×
02	Virginia	~30K	1.23×
03	Texas	~100K	1.21×
04	Florida	~80K	1.17×
05	California	~100K	1.14×
06	Louisiana	~10K	1.14×
07	Utah	~10K	1.14×
08	Iowa	~9K	1.14×
09	New Mexico	~6K	1.13×
10	Alabama	~20K	1.12×
11	Georgia	~30K	1.09×
12	Kentucky	~10K	1.09×
13	Mississippi	~9K	1.08×
14	Tennessee	~20K	1.07×
15	Oklahoma	~10K	1.07×
16	Idaho	~5K	1.06×
17	New Jersey	~30K	1.05×
18	Arkansas	~8K	1.05×
19	Oregon	~10K	1.04×
20	North Carolina	~30K	1.03×
21	Washington	~20K	1.03×
22	Arizona	~20K	1.02×
23	Maryland	~20K	1.01×
24	Illinois	~30K	1.00×
25	Indiana	~20K	1.00×
26	South Carolina	~10K	1.00×
27	West Virginia	~4K	0.98×
28	Michigan	~20K	0.97×
29	Connecticut	~9K	0.97×
30	Nevada	~9K	0.97×
31	Nebraska	~5K	0.97×
32	Delaware	~3K	0.97×
33	Missouri	~20K	0.96×
34	Minnesota	~10K	0.96×
35	South Dakota	~2K	0.96×
36	Alaska	~2K	0.96×
37	North Dakota	~2K	0.96×
38	Hawaii	~4K	0.95×
39	Massachusetts	~20K	0.94×
40	Pennsylvania	~30K	0.93×
41	Colorado	~10K	0.92×
42	Montana	~2K	0.92×
43	New York	~50K	0.90×
44	Ohio	~30K	0.90×
45	Vermont	~2K	0.90×
46	Washington, District of Columbia	~3K	0.89×
47	Maine	~3K	0.88×
48	Rhode Island	~3K	0.88×
49	Wisconsin	~10K	0.86×
50	New Hampshire	~3K	0.84×

Affinity by region — Airbag, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airbag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airbag audience
#	Interest	Category	×
01	Siddhartha	Music & Radio	51.08×
02	Used Cars	Cars & Mobility	5.13×
03	Haul truck	Cars & Mobility	4.17×
04	Dump truck	Cars & Mobility	3.80×
05	O'Reilly Auto Parts	Cars & Mobility	3.72×
06	Autotrader	Cars & Mobility	3.72×
07	Planned maintenance	Business & Career	3.70×
08	Bus	Cars & Mobility	3.49×
09	Freight transport	Cars & Mobility	3.48×
10	AutoZone	Cars & Mobility	3.47×
11	All-terrain vehicle	Cars & Mobility	3.47×
12	Hand tool	Home & Garden	3.38×
13	Commercial vehicle	Cars & Mobility	3.32×
14	Road	Travel & Leisure	2.88×
15	Used car	Cars & Mobility	2.68×
16	Electronics	Technology & Electronics	2.61×
17	Online shopping	Shopping	1.75×
18	Business	Business & Career	1.66×
19	Automobiles	Cars & Mobility	1.58×
20	Photography	Arts & Culture	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airbag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Airbag audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.58×
Price Sensitivity	PREMIUM	1.42×
Quality Awareness	PREMIUM	1.29×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Airbag audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.70×
Mindfulness	BALANCE	0.75×
Community Orientation	OPEN	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Airbag have in United States?

Airbag has an estimated audience of 975,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Airbag fans?

32.9% of Airbag fans are female, 67.1% are male, with an average age of 38.3 years.

Which brands do Airbag fans like most?

Airbag fans show strongest brand affinity for Siddhartha (51.08×), AutoZone (3.47×), and Used Cars (5.13×) over the country average.

Where do Airbag fans live in United States?

Airbag fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Airbag fans also like?

Beyond Airbag itself, the audience over-indexes on AutoZone (3.47×), Used Cars (5.13×), Freight transport (3.48×), and Online shopping (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Airbag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airbag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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