Rascasse Audience Intelligence

Siddhartha Audience in United States

A data profile of the people who buy, follow and care about Siddhartha in United States — modelled from more than twelve digital signal sources. Siddhartha has an estimated audience of 607,337 people in United States.

#694among Singer-songwriter in United States#7745among Person in United States#4487in Music & Radio

The average Siddhartha fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Airbag, Hyundai Elantra, Enterprise Rent-A-Car, with strongest over-indexing on Airbag (51.08× the country average).

Demographically, the Siddhartha audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Siddhartha fan in United States is more male, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Airbag.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Siddhartha profile in United States.

Audience size
607K
in United States
Gender
40.2%♀
59.8% male
Age
36.5
average years
Country rank
#32563
Person in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Siddhartha fans

40.2% are female, 59.8% are male, average age 36.5.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Siddhartha audience in United States
MetricValue
Female40.2%
Male59.8%
Average age36.5
Estimated audience size607,337
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Siddhartha audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Siddhartha audience comes from United States.

Worldwide audience distribution share by country for Siddhartha
CountryShare
Mexico24.6%
United States17.1%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Siddhartha audience in United States is strongest.

Fig. 05

Top regions by affinity

Siddhartha fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.65×
02Oregon~10K1.65×
03Vermont~2K1.49×
04Washington, District of Columbia~3K1.46×
05Colorado~10K1.40×
06Washington~20K1.37×
07Massachusetts~20K1.36×
08New York~40K1.34×
09Rhode Island~2K1.34×
10Connecticut~8K1.28×
11Utah~7K1.25×
12Maine~3K1.25×
13Montana~2K1.17×
14New Jersey~20K1.16×
15Alaska~1K1.16×
16New Hampshire~3K1.15×
17Arizona~10K1.10×
18Hawaii~3K1.09×
19Illinois~20K1.05×
20New Mexico~3K1.05×
21Virginia~10K1.04×
22Maryland~10K0.99×
23Pennsylvania~20K0.97×
24Minnesota~8K0.97×
25Texas~50K0.96×
26North Carolina~20K0.96×
27Idaho~3K0.95×
28Nevada~5K0.92×
29Florida~40K0.89×
30Michigan~10K0.87×
31Wisconsin~8K0.85×
32Kansas~4K0.84×
33Delaware~1K0.84×
34Georgia~20K0.83×
35Indiana~9K0.83×
36Missouri~8K0.83×
37Nebraska~2K0.82×
38Iowa~4K0.80×
39Ohio~10K0.79×
40Tennessee~9K0.79×
41North Dakota<1K0.78×
42South Dakota~1K0.77×
43Kentucky~6K0.76×
44Oklahoma~5K0.75×
45Arkansas~4K0.75×
46Louisiana~5K0.73×
47South Carolina~6K0.72×
48West Virginia~2K0.72×
49Alabama~5K0.65×
50Mississippi~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Siddhartha, United States
0.61×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Siddhartha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Siddhartha audience
#·InterestCategoryAffinity×
01AirbagCars & Mobility51.08×
02Cool RunningsMovies & TV20.00×
03Hyundai ElantraCars & Mobility18.39×
04Acura RDXCars & Mobility15.59×
05Nissan RogueCars & Mobility11.47×
06Acura MDXCars & Mobility11.36×
07Acura TLXCars & Mobility11.09×
08Nissan PathfinderCars & Mobility10.84×
09Honda AccordCars & Mobility10.14×
10Ford EscapeCars & Mobility9.75×
11Honda PilotCars & Mobility9.27×
12Toyota HighlanderCars & Mobility6.40×
13Enterprise Rent-A-CarCars & Mobility4.47×
14Compact carCars & Mobility4.10×
15Discount TireShopping2.97×
16Solar energyHome & Garden2.74×
17CarGurusCars & Mobility2.70×
18Used carCars & Mobility2.44×
19Google MapsInternet & Social Media2.20×
20T-MobileTechnology & Electronics1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Siddhartha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Siddhartha audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM11.43×
PatriotismCONSERVATISM2.76×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Siddhartha audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
MindfulnessBALANCE0.75×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Siddhartha have in United States?

Siddhartha has an estimated audience of 607,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Siddhartha fans?

40.2% of Siddhartha fans are female, 59.8% are male, with an average age of 36.5 years.

03

Which brands do Siddhartha fans like most?

Siddhartha fans show strongest brand affinity for Airbag (51.08×), Hyundai Elantra (18.39×), and Enterprise Rent-A-Car (4.47×) over the country average.

04

Where do Siddhartha fans live in United States?

Siddhartha fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Siddhartha fans also like?

Beyond Siddhartha itself, the audience over-indexes on Hyundai Elantra (18.39×), Enterprise Rent-A-Car (4.47×), Nissan Rogue (11.47×), and Honda Accord (10.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Siddhartha audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Siddhartha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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