Automotive navigation system Audience in Germany
Automotive navigation system has an estimated audience of 1,052,926 people in Germany. 14.4% are female, 85.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Metamorphoses, HOGAPAGE, Unique Gifts, Cocktail, Birthday Gifts.
The average Automotive navigation system fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Metamorphoses, HOGAPAGE, Unique Gifts, with strongest over-indexing on Metamorphoses (8.28× the country average). Demographically, the Automotive navigation system audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Automotive navigation system fans
| Metric | Value |
|---|---|
| Female | 14.4% |
| Male | 85.6% |
| Average age | 41.8 |
| Estimated audience size | 1,052,926 |
Audience persona
The typical Automotive navigation system fan in Germany is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Metamorphoses.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 250,726 | 1.09× |
| Bayern | 159,975 | 0.95× |
| Baden-Württemberg | 139,891 | 0.97× |
| Niedersachsen | 116,301 | 1.14× |
| Hessen | 72,074 | 0.9× |
| Sachsen | 63,903 | 1.24× |
| Rheinland-Pfalz | 49,640 | 0.94× |
| Berlin | 39,741 | 0.84× |
| Thüringen | 38,787 | 1.45× |
| Schleswig-Holstein | 33,196 | 0.88× |
| Sachsen-Anhalt | 31,036 | 1.14× |
| Brandenburg | 30,523 | 0.93× |
| Mecklenburg-Vorpommern | 22,296 | 1.11× |
| Hamburg | 16,990 | 0.71× |
| Saarland | 12,843 | 0.99× |
| Bremen | 6,505 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metamorphoses | 8.28× | Literature |
| HOGAPAGE | 15.06× | Travel & Leisure |
| Unique Gifts | 2.27× | Shopping |
| Cocktail | 1.68× | Food & Beverages |
| Birthday Gifts | 2.14× | Kids & Family |
| Israeli cuisine | 7.31× | Food & Beverages |
| Haberler | 1.54× | News |
| Leverage (TV series) | 6.74× | Movies & TV |
| Pillow | 1.57× | Home & Garden |
| Geotourism | 17.25× | Travel & Leisure |
| Christmas Gift | 1.57× | Kids & Family |
| Huevos rancheros | 10.98× | Food & Beverages |
| Cultural studies | 5.64× | Business & Career |
| The Tree of Life (film) | 8.32× | Movies & TV |
| Hipster | 5.79× | Politics & Society |
| MK | 2.24× | Music & Radio |
| Totally Spies! | 6.79× | Movies & TV |
| Head shaving | 12.29× | Beauty & Wellness |
| Hammock camping | 4.99× | Travel & Leisure |
| Godzilla (1954 film) | 3.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.44 |
| Family Orientation | CONSERVATISM | 1.37 |
| Patriotism | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.27 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Germany | 12.5% |
| United Kingdom | 8.3% |
See Automotive navigation system audiences in other countries
- Automotive navigation system — United States
- Automotive navigation system — United Kingdom
- Automotive navigation system — France
- Automotive navigation system — Italy
- Automotive navigation system — Spain
- Automotive navigation system — Brazil
- Automotive navigation system — Japan
- Automotive navigation system — South Korea
- Automotive navigation system — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Automotive navigation system have in Germany?
Automotive navigation system has an estimated audience of 1,052,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Automotive navigation system fans?
14.4% of Automotive navigation system fans are female, 85.6% are male, with an average age of 41.8 years.
Which brands do Automotive navigation system fans like most?
Automotive navigation system fans show strongest brand affinity for Metamorphoses (8.28×), HOGAPAGE (15.06×), and Unique Gifts (2.27×) over the country average.
Where do Automotive navigation system fans live in Germany?
Automotive navigation system fans in Germany are most concentrated in Nordrhein-Westfalen (reach 250,726), Bayern (reach 159,975), and Baden-Württemberg (reach 139,891). These three regions account for the largest share of the active audience.
What other brands do Automotive navigation system fans also like?
Beyond Automotive navigation system itself, the audience over-indexes on HOGAPAGE (15.06×), Unique Gifts (2.27×), Cocktail (1.68×), and Birthday Gifts (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automotive navigation system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.