Rascasse Audience Intelligence

Automotive navigation system Audience in Germany

Name: Automotive navigation system — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Automotive navigation system in Germany — modelled from more than twelve digital signal sources. Automotive navigation system has an estimated audience of 1,052,926 people in Germany.

#3046among Topic in Germany #317in Technology & Electronics

The average Automotive navigation system fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Used car, AutoScout24, Google Maps, with strongest over-indexing on Used car (5.09× the country average).

Demographically, the Automotive navigation system audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automotive navigation system fan in Germany is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Used car.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive navigation system profile in Germany.

Audience size

1.1M

in Germany

Gender

14.4%♀

85.6% male

Age

41.8

average years

Country rank

#6235

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Automotive navigation system fans

14.4% are female, 85.6% are male, average age 41.8.

Fig. 02

Gender split

14.4%

Female

85.6%

Male

Demographic split for Automotive navigation system audience in Germany
Metric	Value
Female	14.4%
Male	85.6%
Average age	41.8
Estimated audience size	1,052,926

Fig. 03

Age distribution

Age distribution of the Automotive navigation system audience in Germany
Age bracket	Share	%
16-19		13%
20-29		16%
30-39		22%
40-49		28%
50+		21%

Fig. 04

Worldwide distribution

12.5%

of the worldwide Automotive navigation system audience comes from Germany.

Worldwide audience distribution share by country for Automotive navigation system
Country	Share
United States	21.8%
Germany	12.5%
United Kingdom	8.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive navigation system audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automotive navigation system fans by region: top regions in Germany
#	Region	Reach	×
01	Thüringen	~40K	1.38×
02	Sachsen	~60K	1.26×
03	Mecklenburg-Vorpommern	~20K	1.22×
04	Sachsen-Anhalt	~30K	1.11×
05	Niedersachsen	~100K	1.07×
06	Nordrhein-Westfalen	~200K	1.01×
07	Saarland	~10K	1.00×
08	Brandenburg	~30K	0.97×
09	Rheinland-Pfalz	~50K	0.94×
10	Bremen	~9K	0.94×
11	Baden-Württemberg	~100K	0.93×
12	Schleswig-Holstein	~30K	0.92×
13	Bayern	~200K	0.91×
14	Hessen	~70K	0.88×
15	Berlin	~40K	0.83×
16	Hamburg	~20K	0.81×

Affinity by region — Automotive navigation system, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive navigation system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive navigation system audience
#	Interest	Category	×
01	Toni Collette	Movies & TV	11.72×
02	Mercedes-Benz GLA-Class	Cars & Mobility	10.92×
03	DeWalt	Home & Garden	8.98×
04	Peter Hahn	Fashion & Accessoires	8.52×
05	Volkswagen Tiguan	Cars & Mobility	7.57×
06	Hyundai Tucson	Cars & Mobility	7.47×
07	Motor oil	Cars & Mobility	7.34×
08	Sixt	Cars & Mobility	7.22×
09	Audi A6	Cars & Mobility	7.13×
10	Air conditioning	Technology & Electronics	6.75×
11	Škoda Kodiaq	Cars & Mobility	6.55×
12	Used car	Cars & Mobility	5.09×
13	Plug-in hybrid	Cars & Mobility	5.01×
14	Solar energy	Home & Garden	4.45×
15	Family car	Cars & Mobility	4.34×
16	AutoScout24	Cars & Mobility	3.95×
17	Google Maps	Internet & Social Media	3.58×
18	FRITZ!Box	Technology & Electronics	3.47×
19	Efficient energy use	Technology & Electronics	3.30×
20	Škoda Auto	Cars & Mobility	3.22×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive navigation system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Automotive navigation system audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.78×
Patriotism	CONSERVATISM	1.58×
Family Orientation	CONSERVATISM	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Automotive navigation system audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.59×
Creativity	OPEN	0.59×
Extroversion	THRILL	0.67×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Automotive navigation system have in Germany?

Automotive navigation system has an estimated audience of 1,052,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Automotive navigation system fans?

14.4% of Automotive navigation system fans are female, 85.6% are male, with an average age of 41.8 years.

Which brands do Automotive navigation system fans like most?

Automotive navigation system fans show strongest brand affinity for Used car (5.09×), AutoScout24 (3.95×), and Google Maps (3.58×) over the country average.

Where do Automotive navigation system fans live in Germany?

Automotive navigation system fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Automotive navigation system fans also like?

Beyond Automotive navigation system itself, the audience over-indexes on AutoScout24 (3.95×), Google Maps (3.58×), Air conditioning (6.75×), and Peter Hahn (8.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Automotive navigation system audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Automotive navigation system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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