Rascasse Audience Intelligence

Automotive navigation system Audience in United States

Name: Automotive navigation system — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Automotive navigation system in United States — modelled from more than twelve digital signal sources. Automotive navigation system has an estimated audience of 1,842,642 people in United States.

#6603among Topic in United States #537in Technology & Electronics

The average Automotive navigation system fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jake Paul, AutoZone, Subwoofer, with strongest over-indexing on Jake Paul (20× the country average).

Demographically, the Automotive navigation system audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automotive navigation system fan in United States is more male, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for Jake Paul.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive navigation system profile in United States.

Audience size

1.8M

in United States

Gender

23.5%♀

76.5% male

Age

36.3

average years

Country rank

#15184

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Automotive navigation system fans

23.5% are female, 76.5% are male, average age 36.3.

Fig. 02

Gender split

23.5%

Female

76.5%

Male

Demographic split for Automotive navigation system audience in United States
Metric	Value
Female	23.5%
Male	76.5%
Average age	36.3
Estimated audience size	1,842,642

Fig. 03

Age distribution

Age distribution of the Automotive navigation system audience in United States
Age bracket	Share	%
16-19		27%
20-29		20%
30-39		20%
40-49		19%
50+		14%

Fig. 04

Worldwide distribution

21.8%

of the worldwide Automotive navigation system audience comes from United States.

Worldwide audience distribution share by country for Automotive navigation system
Country	Share
United States	21.8%
Germany	12.5%
United Kingdom	8.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive navigation system audience in United States is strongest.

Fig. 05

Top regions by affinity

Automotive navigation system fans by region: top regions in United States
#	Region	Reach	×
01	Vermont	~4K	1.18×
02	Alaska	~5K	1.16×
03	North Dakota	~4K	1.15×
04	Georgia	~60K	1.12×
05	South Dakota	~5K	1.10×
06	Montana	~5K	1.07×
07	Mississippi	~20K	1.06×
08	Hawaii	~8K	1.05×
09	Rhode Island	~6K	1.04×
10	Alabama	~30K	1.02×
11	Maine	~7K	1.02×
12	Delaware	~5K	1.02×
13	New Jersey	~50K	1.01×
14	South Carolina	~30K	1.01×
15	West Virginia	~9K	1.01×
16	New Hampshire	~7K	1.00×
17	North Carolina	~50K	0.97×
18	Tennessee	~40K	0.97×
19	Maryland	~30K	0.97×
20	Louisiana	~20K	0.97×
21	Nebraska	~9K	0.97×
22	Washington, District of Columbia	~5K	0.97×
23	Washington	~40K	0.96×
24	Oklahoma	~20K	0.96×
25	Idaho	~9K	0.96×
26	New Mexico	~9K	0.96×
27	Virginia	~40K	0.95×
28	Kentucky	~20K	0.95×
29	Arkansas	~10K	0.95×
30	Michigan	~50K	0.94×
31	Oregon	~20K	0.94×
32	Kansas	~10K	0.94×
33	Iowa	~10K	0.93×
34	Ohio	~50K	0.92×
35	Missouri	~30K	0.92×
36	Colorado	~30K	0.92×
37	Wisconsin	~30K	0.92×
38	Arizona	~30K	0.91×
39	Indiana	~30K	0.91×
40	Connecticut	~20K	0.91×
41	Illinois	~60K	0.90×
42	Massachusetts	~30K	0.90×
43	New York	~90K	0.89×
44	Pennsylvania	~60K	0.89×
45	Nevada	~20K	0.89×
46	Utah	~10K	0.89×
47	Minnesota	~20K	0.88×
48	Texas	~100K	0.86×
49	Florida	~100K	0.85×
50	California	~200K	0.82×

Affinity by region — Automotive navigation system, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive navigation system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive navigation system audience
#	Interest	Category	×
01	Subwoofer	Technology & Electronics	20.95×
02	Jake Paul	Internet & Social Media	20.00×
03	Toyota Crown	Cars & Mobility	19.16×
04	Kia Forte	Cars & Mobility	17.18×
05	Acura RDX	Cars & Mobility	17.00×
06	Ford Escape	Cars & Mobility	13.09×
07	Acura MDX	Cars & Mobility	12.86×
08	Honda Pilot	Cars & Mobility	11.46×
09	Nissan Rogue	Cars & Mobility	10.64×
10	Ford Explorer	Cars & Mobility	10.30×
11	Hatchback	Cars & Mobility	5.83×
12	Kia Motors	Cars & Mobility	5.00×
13	Advance Auto Parts	Cars & Mobility	4.65×
14	O'Reilly Auto Parts	Cars & Mobility	4.41×
15	AutoZone	Cars & Mobility	4.30×
16	Used car	Cars & Mobility	3.89×
17	Discount Tire	Shopping	3.82×
18	CarGurus	Cars & Mobility	3.76×
19	Solar energy	Home & Garden	3.34×
20	Real property	Home & Garden	3.11×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive navigation system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Automotive navigation system audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.34×
Patriotism	CONSERVATISM	1.64×
Career Orientation	POWER	1.63×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Automotive navigation system audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.67×
Creativity	OPEN	0.73×
Mindfulness	BALANCE	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Automotive navigation system have in United States?

Automotive navigation system has an estimated audience of 1,842,642 people in United States, concentrated in California and Texas.

What is the gender split and age of Automotive navigation system fans?

23.5% of Automotive navigation system fans are female, 76.5% are male, with an average age of 36.3 years.

Which brands do Automotive navigation system fans like most?

Automotive navigation system fans show strongest brand affinity for Jake Paul (20×), AutoZone (4.3×), and Subwoofer (20.95×) over the country average.

Where do Automotive navigation system fans live in United States?

Automotive navigation system fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Automotive navigation system fans also like?

Beyond Automotive navigation system itself, the audience over-indexes on AutoZone (4.3×), Subwoofer (20.95×), Toyota Crown (19.16×), and Used car (3.89×) compared to the United States average.

Appendix

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See Automotive navigation system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive navigation system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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