Automotive navigation system Audience in United States

Automotive navigation system logo

Automotive navigation system has an estimated audience of 1,842,642 people in United States. 23.5% are female, 76.5% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, MK, Vivian Campbell, Leverage (TV series), Life of Pi.

The average Automotive navigation system fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, MK, Vivian Campbell, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Automotive navigation system audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Automotive navigation system fans

Demographic split for Automotive navigation system audience in United States
MetricValue
Female23.5%
Male76.5%
Average age36.3
Estimated audience size1,842,642

Audience persona

The typical Automotive navigation system fan in United States is more male, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Automotive navigation system in United States
RegionReachAffinity
California169,7280.84×
Texas139,1540.88×
New York102,3120.99×
Florida100,2030.8×
Georgia66,8981.18×
North Carolina59,0141.06×
Illinois54,6740.89×
Pennsylvania53,8070.87×
Ohio51,4280.91×
Michigan44,9270.93×
New Jersey42,7370.91×
Virginia42,1000.94×
Maryland33,3211.05×
Tennessee32,8040.89×
Washington32,2960.87×
Massachusetts32,1650.89×
Arizona29,5240.78×
Indiana28,9000.86×
South Carolina26,7530.97×
Missouri25,7930.87×
Alabama25,2100.98×
Wisconsin24,4220.88×
Colorado23,2600.8×
Louisiana22,4590.95×
Oklahoma20,0090.98×
Minnesota19,4990.74×
Oregon19,3770.92×
Kentucky18,4220.8×
Mississippi17,0881.13×
Arkansas12,5400.83×
Connecticut12,3530.67×
Nevada12,2670.69×
Iowa11,2940.74×
Hawaii10,8211.37×
Kansas10,1970.7×
Utah10,1120.61×
West Virginia8,5871×
Nebraska7,9180.86×
New Mexico7,3840.8×
Alaska7,3451.86×
Rhode Island7,3201.25×
Maine7,3151.11×
New Hampshire7,0750.97×
Idaho6,7970.74×
Montana6,4031.25×
South Dakota6,3201.48×
North Dakota6,1531.63×
Wyoming5,9542.18×
Vermont5,7601.78×
Delaware5,2441.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automotive navigation system audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
MK4.07×Music & Radio
Vivian Campbell17.99×Music & Radio
Leverage (TV series)5.86×Movies & TV
Life of Pi7.65×Movies & TV
Israeli cuisine7.29×Food & Beverages
Northrop Grumman4.73×Business & Career
N1 road (South Africa)3.04×Travel & Leisure
Hog Hunting2.44×Sports
Diane Sawyer6.14×Movies & TV
Jason Hawes18.2×Movies & TV
Title Nine6.9×Fashion & Accessoires
Home staging3.17×Home & Garden
The Tree of Life (film)7.31×Movies & TV
Elsword9.19×Games
Jesse Plemons1.88×Movies & TV
Ub Iwerks15.94×Literature
Urban horticulture1.78×Home & Garden
Hammock camping3.46×Travel & Leisure
Sinaloa1.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automotive navigation system audience
TraitClusterScore
Need for SecurityCONSERVATISM1.8
Family OrientationCONSERVATISM1.4
Luxury OrientationPREMIUM1.21
Career OrientationPOWER1.17
Quality AwarenessPREMIUM1.16
Early Adopter MentalityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Automotive navigation system
CountryShare
United States21.8%
Germany12.5%
United Kingdom8.3%

See Automotive navigation system audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Automotive navigation system have in United States?

Automotive navigation system has an estimated audience of 1,842,642 people in United States, concentrated in California and Texas.

What is the gender split and age of Automotive navigation system fans?

23.5% of Automotive navigation system fans are female, 76.5% are male, with an average age of 36.3 years.

Which brands do Automotive navigation system fans like most?

Automotive navigation system fans show strongest brand affinity for Keene, New Hampshire (675×), MK (4.07×), and Vivian Campbell (17.99×) over the country average.

Where do Automotive navigation system fans live in United States?

Automotive navigation system fans in United States are most concentrated in California (reach 169,728), Texas (reach 139,154), and New York (reach 102,312). These three regions account for the largest share of the active audience.

What other brands do Automotive navigation system fans also like?

Beyond Automotive navigation system itself, the audience over-indexes on MK (4.07×), Vivian Campbell (17.99×), Leverage (TV series) (5.86×), and Life of Pi (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive navigation system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.